Product changelog

September 24, 2026

Quiet website chats tidy themselves away

A website chat the chatbot answered on its own now moves to Resolved after 24 hours of silence, so general questions about shipping, returns, and policies stop piling up in the Open tab when there is nothing left to do.

Improved4

Website chats the chatbot handled alone move to Resolved after 24 hours with no new messages, and their history records that they were resolved because of inactivity.
Nothing is lost when this happens: if the customer writes again the conversation reopens by itself, their message is marked unread, and it returns to the Open tab.
Conversations that still need a person are left alone — anything a teammate replied to, joined, or was assigned, anything where the customer asked to speak to a person, and anything where the customer sent the most recent message.
Only website chats are affected. Conversations from WhatsApp, Instagram, Messenger, Slack, Discord, and email always wait for someone to resolve them.

v4.07

September 22, 2026

Orders sent in two parcels are answered parcel by parcel

When an order ships in separate parcels, the chatbot no longer describes it as one delivery. Each parcel gets its own status, its own tracking, and its own items, and the order counts as delivered only once every parcel has arrived.

Improved3

Answers about split orders say which parcel arrived and which is still on the way, and list any items that have not been packed for shipping yet.
For an order with several tracking links, the live courier page checked for updates is the parcel that has not arrived yet — the one customers are asking about.
A shipment that was cancelled in your store is no longer counted as a parcel on its way, and a part-delivered order stays in the customer’s active orders instead of being filed as completed history.

Fixed2

A customer whose order was packed at two different warehouses is no longer told the whole order was delivered when only one parcel had arrived. Each parcel is now reported separately, with the items it contains.
The chatbot no longer reuses one parcel’s tracking number for the rest of the order. A parcel with no tracking yet is described as having none, instead of borrowing another parcel’s link.

v4.06

September 21, 2026

The inbox now rings when a customer asks for a person

A handoff bell sits at the top of the inbox list. It counts the customers waiting for a person, and rings a short chime the moment a new one arrives, so a request no longer waits for someone to notice a badge.

New2

A handoff bell in the inbox shows how many conversations are waiting for a person, and swings and chimes when a new one arrives while you have the inbox open.
Select the bell to jump straight to the customers who are waiting, or to turn the alert sound off for the computer you are working on.

Improved1

The waiting-for-a-person count now updates the moment a conversation is escalated, instead of waiting for the next refresh of the inbox.

Fixed1

Notification sounds now actually play. The sound file they depended on was missing, so the notification feed had been silent.

v4.05

September 20, 2026

Answers are kept even when a chat ends mid-reply

A chatbot answer is no longer lost when a customer leaves the page, loses signal, or closes the chat while the reply is still being written. What the customer read is saved to the conversation and marked so your team can follow up.

New1

Replies that ended early are marked “Reply was cut off” under the message, so a half-finished answer is never mistaken for the chatbot’s complete response.

Fixed2

Website chat replies that ended early are now saved to the conversation. Previously a customer question could appear in the inbox with no answer beneath it, even though the customer had already read one.
When the chatbot could not answer at all, the conversation now keeps the short apology the customer was shown, so a failed reply is visible to your team instead of looking like the customer was ignored.

v4.04

September 13, 2026

Reliable onboarding recovery for unreachable websites

Onboarding no longer gets stuck if an entered website is down, non-existent, or cannot be indexed. You can retry, start fresh with another URL, or continue setup without waiting.

New1

Added a quick shortcut to try another website URL directly from setup if you made a typo or entered an unreachable address.

Improved1

A clear status message and non-blocking retry states replace infinite loading animations when a website cannot be reached.

Fixed1

Agent setup no longer stalls when homepage indexing fails. Starter question generation settles cleanly so the Next button unblocks right away.

v4.03

September 12, 2026

Mobile inbox preview

The mobile inbox preview supports existing-account sign-in, conversation history, text replies, and private notes. Notifications and other mobile features are still being completed before the store release.

New2

Work one agent’s inbox in the preview: conversations are grouped into Assigned to me, Unassigned requests, Other open, and Resolved, with search within the selected group.
Reply to customers, leave private notes, take a conversation, resolve it, reopen it, or hand it back to AI — with only the actions you are actually allowed to take shown.

Improved1

Sign-in controls have clearer contrast and larger touch targets. Connection errors explain how to retry without incorrectly claiming that a draft was saved.

Security1

Switching accounts cancels previous conversation requests and clears cached customer information before the next account’s inbox is shown.

Fixed6

Password sign-in now uses the correct emailed-code step, with clearer validation, a resend countdown, and navigation to the inbox after sign-in.
Mobile builds now include the Fetchply server address and launch logo. A build with missing connection settings is stopped before distribution, and preview sign-in links open the matching installed app.
The mobile preview supports password-and-code testing in Expo Go and waits for saved sign-in information before checking a session. Interrupted session storage can be retried without a blank screen.
Replies and private notes keep separate draft text, rejected sends leave the text available, and pending sends cannot be double-tapped. Draft storage failures are explained in the composer.
Refreshing a conversation preserves loaded history, older messages load when requested, and a failed read-status update can be retried.
Inbox and Activity now follow the same selected agent, and each account remembers its own choice. An old saved choice no longer overrides a selection you just made.

v4.02

September 12, 2026

Inbox replies can no longer reach a customer twice

Every reply you send from the Inbox is now saved before it is delivered, and carries a delivery label until the channel confirms it. Double taps and dropped connections can no longer send a customer two copies.

New2

Sent replies show a delivery label — Sending, Sent, Partly sent, Not sent, or Delivery unconfirmed — so you can tell what the customer actually received without checking their channel.
Delivery now continues in the background, so a reply keeps going out after you close the tab, and Fetchply retries a channel that is briefly unavailable on its own.

Improved1

When a reply is only partly delivered, Fetchply says which part is unresolved and does not offer a blind resend, so you can send just the missing piece instead of repeating the whole message.

Security1

Reply permission, conversation status, and the channel reply window are checked again at the moment of delivery, so a reply queued just before access was removed or the conversation was resolved is held rather than sent.

Fixed2

Pressing Send twice, or retrying after your connection dropped, now results in one message instead of a customer receiving the reply twice.
A reply that reached the customer is no longer lost from the conversation when something fails right after sending, so the Inbox and the customer always see the same history.

v4.01

September 12, 2026

Seamless customer follow-up when message credits run out

When automated message credits run out, customers now receive a friendly follow-up notice, and conversations automatically route to your Inbox so your team can reply for free.

New1

Automatic human handoff on credit exhaustion: incoming customer messages across the chat widget, WhatsApp, Instagram, and Messenger are safely saved and escalated directly to your Inbox under Needs agent.

Improved2

Replaced technical message limit error notices with friendly, brand-safe copy reassuring customers that the automated assistant is temporarily unavailable and that your team has received their note.
Your team can continue conversations in live chat free of charge without requiring automated message credits.

v4.0

September 11, 2026

Reach a person from the first screen

Your 1-click contact buttons now greet visitors on the widget opening screen, along with a live Online or Away indicator for your team.

New3

When 1-click contact buttons are turned on, they appear on the widget opening screen under "Talk to our team". A visitor can reach you on WhatsApp, Instagram, Telegram, phone, email, or your own link without asking the AI for a person first.
The opening screen shows whether your team is Online now or Away, taken from your availability control, and updates in open widgets without a page reload. Your away message appears there while you are offline, so visitors know what to expect before they start.
Shopify merchants can now set this up without leaving Shopify admin. Customize → Welcome screen has a new Escalation & 1-click channels group for your online and away messages and your contact buttons.

Improved2

Contact buttons look sharper and more on-brand in both places, with each channel tinted in its own colour and up to six buttons shown so the screen stays easy to scan.
The Welcome screen settings are now just the heading and supporting text. Quick links have been retired from the editor in both the dashboard and the Shopify app; contact buttons cover the same need with less setup.

Fixed1

The contact buttons shown during a handoff no longer say a live agent is available when your team is set to Away.

v3.99

September 11, 2026

Real shipping answers for Shopify stores

Your agent now reads your live Shopify shipping settings, so it can explain a delivery charge instead of guessing at it — including when items ship from a different country.

New3

Ask your agent about delivery cost, which countries you ship to, or where an item ships from, and it checks your actual Shopify shipping zones and rates while it answers.
It can now say which warehouse an item ships from, so a higher international rate is explained rather than left looking like a mistake. It can also report stock per location.
The administrator Email Log now records all system-generated emails — including signup codes, password resets, welcome messages, agent training updates, and billing notifications — alongside custom broadcasts and automated flows, with visual inbox previews and delivery troubleshooting.

Improved2

When your rates come from a live courier quote, the agent now says shipping is calculated at checkout — a proper answer instead of an unnecessary handover.
Live shipping answers can be switched off in Settings if your shipping is handled somewhere else. Reading rates, locations, and stock needs a one-time permission approval in Shopify; until then everything else keeps working as normal.

Security1

Your agent will no longer tell a customer your website or checkout is broken, and will never offer a refund, discount, or price correction on your behalf. If a customer says something looks wrong and it cannot verify it, it passes the question to your team instead of agreeing or arguing.

v3.98

September 11, 2026

Agents get more done in one reply

Your agent can now carry out several checks while answering a single message, and a reply that takes a while still ends with an answer instead of going quiet.

Improved2

An agent can do far more in one reply — look up an order, search your catalogue, and answer from both — instead of running out of room part way through and stopping short.
Agents no longer repeat the same lookup while writing one reply. Asking for the same order or the same product search twice now reuses the first result, so answers arrive sooner.

Fixed1

A reply that needed a slow check could end with no message at all, leaving the customer watching a status line. Your agent now always finishes with an answer, saying plainly what it could not confirm.

v3.97

September 11, 2026

A roomier panel for connecting ChatGPT and Claude

Connecting your AI app now opens in a wide side panel that keeps your dashboard in view while you follow the steps.

Improved2

Manage your AI from ChatGPT & Claude now slides in from the right instead of opening a small centred window. The title, description, and close button stay in place while the setup steps scroll.
The panel reads more clearly: a clean white background, darker text, and larger step and example type, so the server URL and instructions are easier to follow.

v3.96

September 11, 2026

Agent logos on your dashboard

Your agents list now shows each agent with its own logo, so you can spot the right one instantly instead of reading near-identical cards.

Improved1

Every agent card on the dashboard home page now shows that agent’s logo, taken from the chat icon Fetchply detects from your website or the one you upload yourself. Agents without a usable logo keep the neutral agent symbol.

v3.95

September 11, 2026

WordPress setup waits for training

New WordPress agents now return to the plugin only after you confirm what they should learn and training begins.

Improved1

After Fetchply accepts Add pages or Finish with homepage, it returns to WordPress automatically, connects the agent, and switches the widget on.

Fixed1

Choosing the Free plan or returning from paid checkout now continues to the required page review instead of connecting the agent too early.

v3.94

September 11, 2026

Train agents from images

Standalone images can now become searchable knowledge, including visible text and useful visual details.

New1

Upload PNG, JPEG, WebP, or GIF images in Training Data. Fetchply reads their visible text and useful visual details, then makes that information available to your agent.

Improved1

Image sources include an extracted-text preview, so you can check exactly what the agent learned before testing an answer.

v3.93

September 10, 2026

New WordPress agents connect automatically

Creating an agent from the WordPress plugin now completes the whole connection without making you return and select the agent a second time.

Improved1

Connect to Fetchply now opens setup in a new tab, fills in your WordPress site during onboarding, and automatically connects the finished agent with its chat widget switched on.

Fixed1

New agents no longer leave the WordPress plugin disconnected after onboarding. If a long-running setup expires, the completed agent remains available to reconnect without creating it again.

v3.92

September 10, 2026

Reliable human handoff and live contact synchronization

Human handoff is now smoother: visitor contact details update your inbox in real time, and the AI no longer repeats canned handoff notices when visitors share details or questions while waiting.

Improved2

When a visitor shares their phone number, email, or name while waiting for a teammate, their details immediately appear in your inbox without needing a manual page refresh.
Chat widget conversations now immediately update when a teammate closes, reopens, or begins actively replying to a support thread.

Fixed1

The AI no longer repeats the canned handoff announcement when a visitor sends their phone number or asks questions while waiting for a human teammate.

v3.91

September 10, 2026

The page selection panel no longer gets cut off

Choosing what your new agent learns now always shows how many pages you picked, how many your plan allows, and how many were found.

Fixed2

When your site had very long page addresses, the panel beside the page list could slide off the edge of the window and hide your selection count, your plan allowance, and the Quick select buttons. The panel now stays in place at every window size.
Searching for a page by path no longer stretches the list sideways when a result has a very long address.

v3.90

September 10, 2026

Production-ready Google Analytics with Consent Mode v2

Integrated Google Analytics 4 with privacy-first Google Consent Mode v2, automatic single-page route change tracking, and strict embed isolation.

New1

Integrated Google Analytics 4 (GA4) with Google Consent Mode v2, respecting cookie choices made in the website banner so no tracking cookies are set without explicit consent.

Improved1

Single-page app navigation automatically tracks pageviews across route transitions without double-counting initial landing page visits.

Security1

Strict multi-tenant isolation ensures the embeddable chat widget on customer websites never runs Google Analytics or leaks third-party visitor activity.

v3.89

September 9, 2026

Stronger conversation privacy

Stronger checks keep customer conversations with the correct agent and protect private channel conversations from website chat requests.

Security2

Website chat requests can no longer open or change private conversations from connected messaging channels or the developer API.
Conversation copies are checked against the correct agent, and simultaneous requests cannot move a conversation between agents.

v3.88

September 9, 2026

Manage your AI agents from ChatGPT, Claude & Cursor

Manage your AI directly from ChatGPT, Claude, Cursor, and other MCP-capable assistants with the new quick-access connector button in your dashboard sidebar and dedicated setup hub.

New3

A new "Manage your AI in ChatGPT & Claude" button directly below the agent switcher in the sidebar gives you one-click access to connect your favorite AI assistant.
The connection hub features step-by-step setup guides for Claude, ChatGPT, Claude Code, Cursor, Codex, and WhatsApp, with copyable configuration snippets and live previews.
Added a dedicated MCP page at /dashboard/mcp and indexed it in the search palette (Ctrl+K / ⌘K) so you can view your server URL and instructions from anywhere.

v3.87

September 9, 2026

Clearer plans and billing in the Shopify app

The Plans & billing page in the Shopify app now says plainly what each plan changes for you, shows the free trial rules before you commit, tells you when your replies will run out at your current pace, and corrects several plan details that were listed on the wrong plan.

New1

Your usage panel now works out when your AI replies will run out at your current pace and tells you in days, with a one-click move to the next plan up. When your replies are already spent it says so directly, along with what still keeps working.

Improved4

The 7-day free trial applies to whichever paid plan you pick first, and every plan now says so. Previously only the cheapest plan mentioned it.
Each plan card leads with the one thing it changes for you — Starter so you stop running out, Pro so your answers update themselves, Business so you get an agent per store or brand — and every card now shows how many agents, teammates, custom actions, and webhooks it includes.
Yearly billing now shows the once-a-year price and the exact amount you save, instead of only a percentage. Extra-message pricing moved out from under the headline price so a plan no longer looks open-ended, and now explains that top-up replies never expire.
How billing works is stated next to the buttons rather than buried in the questions at the bottom: charges go on your normal Shopify invoice, you can change or cancel anytime, and your card details stay with Shopify. The Free plan now lists what a paid plan adds instead of showing crosses against the plan you are on.

Fixed2

Corrected plan details that were listed against the wrong plan. The audit log is available from Starter up, not only on Business, and every channel — website chat, WhatsApp, Instagram, Slack, Shopify, and WooCommerce — is included on every plan including Free, so it is no longer presented as a paid upgrade.
The free trial is offered once per store, and the page now says so. Buttons only promise a trial when your store can still get one, so a store that has already used its trial is no longer told to expect another.

v3.86

September 9, 2026

Guided tours on the main dashboard pages

The first time you open the agent home page, Inbox, Training data, Integrations, Functions, Appearance, or Install, a walkthrough points out what everything does in plain language, going tab by tab where a page has them. A compass button in the top bar replays it any time.

New5

Seven of the main dashboard pages now introduce themselves. The first time you open one, a small card dims the page, highlights one thing at a time, and explains in everyday words what it is for. Most take under a minute.
On Training data and Appearance the tour goes tab by tab, so you learn what Website, Files, Text, Instant Answers, Media, and Products are each for, and what Brand, Display, Chat, Proactive, AI rules, and Email each change. No more clicking every tab to find out.
The Install tour now covers the parts that are easy to miss: choosing between a corner chat bubble and a search bar, whether the chat opens on a welcome screen or straight into the conversation, greeting signed-in customers by name, opening the chat from your own buttons, and asking our team to install it for you.
Functions has a tour as well. It starts with what a Function actually does for you, then covers your plan limit, the four ways to set one up, what the buttons on each card do, and what the Activity view tells you. It adapts to your account: if Functions are not on your plan yet it says so rather than walking you through parts you cannot reach.
A compass button in the top bar replays the tour for the page you are on, as many times as you want, so skipping one is no longer permanent. It appears only on pages that have a tour.

Improved2

A tour runs once per page, not once per visit, and is remembered against your login rather than your browser, so a tour you finished on your laptop will not run again on your phone.
Tours hold back until a page has really loaded, stay out of the way when a pop-up or side panel is already open, and quietly skip any step describing something your agent does not have yet, such as store products or a connected channel. Move through them with the arrow keys and close them with Esc. On a phone the card docks to the bottom of the screen so it never covers what it is pointing at.

v3.85

September 9, 2026

5,000 message add-on pricing update

The one-time 5,000 message add-on pack is now priced at $39 across both the web dashboard and the embedded Shopify store app.

Improved1

The 5,000 message top-up pack is now available for $39 on both direct dashboard billing and Shopify app billing. Messages roll over indefinitely and are consumed only after monthly plan credits are exhausted.

v3.84

September 8, 2026

Reliable live support escalation and Needs Agent tagging

Conversations now transition reliably to Needs Agent whenever a visitor asks for a human teammate, ensuring support notifications are dispatched immediately and alternative channels are offered.

Improved2

Asking for live support, human assistance, or a representative now consistently tags conversations as Needs Agent in your inbox and alerts your team immediately.
When a visitor requests to speak with someone, connected channels such as WhatsApp and Instagram are now shared directly as alternative contact methods without replacing live support on your site.

Fixed1

Resolved an issue where asking for live help could occasionally cause the chatbot to answer from general knowledge or list social links without alerting your team.

v3.83

September 8, 2026

Notification popups in the top right corner

Notifications now appear as a colour-coded popup in the top right corner while you work, with buttons to jump straight to the activity or clear it, and a per-device switch to turn popups off.

New3

A notification that arrives while you are working now shows as a popup in the top right corner, colour-coded by what happened: green for good news such as a captured lead, amber for something that needs attention, red for a problem, and grey for everyday updates. Problems stay on screen longer than confirmations.
Popups carry their own buttons. View opens the related page and marks the notification read, and Mark read clears it from your unread count without leaving the page. Closing a popup leaves the notification unread behind the bell, so nothing is lost by ignoring it.
A Popups switch in notification settings turns the corner popups off for the device you are using. Notifications keep arriving and still count towards the bell badge.

Improved2

Popups stay out of the way when they would not help: none appear while the notifications panel is open or while the dashboard sits in a background tab, and a burst of activity collapses into a single popup that counts the new items and offers to open the panel.
Every message that appears in the corner, including confirmations and errors from elsewhere in the dashboard, now shows in the top right instead of the bottom, follows your light or dark theme colours, and keeps its buttons reachable when several are stacked.

Fixed1

A notification delivered twice after a brief connection drop no longer appears twice in the list or counts twice towards the unread badge.

v3.82

September 8, 2026

Product recommendations and order tracking in Email AI

The Email AI channel now shares the same store intelligence as WhatsApp, Slack, and Messenger — recommending products with live pricing and direct links, and checking order tracking status for verified customers.

New2

Automatic email replies now search your connected Shopify or WooCommerce catalog to recommend products, share up-to-date pricing and availability, and provide direct links so customers can purchase immediately from their inbox.
Customers can now check their order tracking, shipment carrier, and delivery status via email. Order lookups securely verify the sender’s authenticated email address, ensuring customer order details remain strictly private.

Improved2

Email AI replies automatically incorporate your store’s official return policies, shipping windows, and merchant lookup guidance so policy answers stay accurate and consistent across all channels.
Store tools are automatically available on active mailboxes, and can be individually toggled under Functions allowed in email in your mailbox settings.

v3.81

September 8, 2026

Delete connected email addresses, and voice messages left for your team

You can now permanently delete a connected business email address, and a voice message Fetchply could not make out reaches your Inbox for a teammate instead of triggering an automatic reply.

New1

Delete a connected business email address from Integrations → Email. Deleting frees a mailbox slot on your plan, cancels emails still waiting to send and returns their recipient allowance, hands the default sender role to another address, and lets you connect the same address again from scratch. Past email conversations stay readable in your Inbox.

Improved3

Disconnect and delete now sit together at the bottom of a mailbox’s Sender & AI settings, each with its own confirmation, so it is clear which one can be undone.
With AI replies turned off on WhatsApp, voice messages are no longer written out as text, since no automatic reply needs to read them. The recording is saved for your team to play instead.
Those recordings now arrive in your Inbox as a playable "Voice message" so nothing the customer sent is lost, and your team can listen and reply.

Fixed1

A voice message that could not be understood no longer sends an automatic "please type your question" reply when AI replies are turned off or a teammate has taken over the chat on WhatsApp or Messenger.

v3.80

September 8, 2026

Safer email domain setup with DMARC guidance

Email setup now hands you the exact DMARC record to add when your domain has none, and steers Direct MX onto a subdomain so your team keeps receiving mail.

Improved3

When no DMARC policy is found on your sending domain, email setup now lists the recommended DMARC record right in the DNS table with copy buttons, marked as recommended so it is clear that verification does not depend on it.
Choosing Direct MX for an address on your main domain now explains that it would move delivery for every mailbox on that domain, offers one-click subdomain addresses such as [email protected], and asks you to confirm before continuing.
Mailbox setup warns you before you add a mail record that would take over delivery for your whole domain, and points to a subdomain instead.

v3.79

September 8, 2026

Custom escalation messages & 1-click contact channels

Customize what visitors see when they request human support, and give them instant 1-click buttons to chat on WhatsApp, Instagram, Telegram, phone, or email.

New2

Configure 1-click escalation buttons in the chat widget for WhatsApp, Instagram Direct, Telegram, phone, email, and custom links, letting visitors seamlessly transition from web chat to their preferred channel.
Customize distinct online and away handoff messages with instant quick-fill presets in the dashboard appearance customizer.

Improved2

Automatically detects connected WhatsApp numbers from your integrations and provides a one-click action to add a direct WhatsApp button.
Refreshed the escalation buttons visitors see in chat with a cleaner, less cluttered layout and clearer channel icons.

Fixed1

Conversations in your inbox no longer show a blank AI message when a chat is handed to a teammate; the handoff now appears as a single clear note on the timeline.

v3.78

September 8, 2026

WhatsApp template authoring in Automations

Create and submit WhatsApp message templates for Meta approval directly inside the automation builder, and choose from approved templates with one click.

New1

Create WhatsApp utility and marketing templates and submit them to Meta for review directly from the automation inspector, with automatic placeholder detection and live message preview.

Improved1

Automation WhatsApp steps now feature a live template selector showing approved templates, language codes, and category badges, eliminating manual entry.

v3.77

September 8, 2026

Direct MX email reception

Connect business email addresses with direct MX routing, receiving messages natively without requiring an existing email provider or forwarding rules.

New1

Direct MX email mode allows connecting dedicated domains and subdomains directly to Fetchply via DNS MX records, receiving customer emails natively with no third-party email host required.

Improved1

Email setup now offers a choice between forwarding and direct MX routing, with automated DNS MX verification and one-click receiving tests.

v3.76

September 8, 2026

Clearer AI support buyer guides

Our priority buyer guides now make their research method, sources, scores, tradeoffs, and commercial relationship clear before you compare platforms.

Improved1

Shopify chatbot, AI support agent, AI helpdesk, and free AI chatbot guides now include weighted criteria, documented-fit scores, official product sources, visible authorship, review dates, and honest limitations.

v3.75

September 7, 2026

Support from your own email address

Connect business email addresses, receive customer messages in the Inbox, and reply from your own sender.

New3

Connect multiple business email addresses per agent with guided sending and forwarding checks, a default sender, and customizable signatures.
Enable automatic email replies and choose allowed Functions. Group emails, attachments, and messages needing review stay with your team.
Manage email connections and send support replies through the developer API and MCP, with separate permissions for sending email.

Improved4

Email replies show delivery status and recipient details. Unconfirmed sends are held for review to help prevent duplicate messages.
Redesigned the Email integration page with side-sheet mailbox management, one-click copy for DNS records and forwarding targets, quiet plan allowance meters, and a dedicated setup guide.
Shopify order lookup by email now includes all recent orders up to five regardless of completion status, highlighting the newest order first with status and tracking details.
Inbox opens long conversations instantly by loading the newest 50 messages first, with a Load older messages button to view earlier history without scroll jumping.

Security1

Additional recipients require teammate approval, and replies do not automatically share earlier conversation history.

v3.74

September 3, 2026

Comment to DM no longer skips comments silently

Comment to DM automations kept working for most comments but could silently skip individual ones and never send the public reply or the DM. Those comments are now answered, and the performance snapshot only counts DMs Instagram actually accepted.

Improved2

DMs sent in the Performance Snapshot now counts only opening messages Instagram accepted, instead of every matched comment. The number can look lower than before and is now an accurate count of messages that reached someone.
Comment to DM troubleshooting now explains, in one place, every reason a single comment can be skipped: trigger words matching whole words only, emoji-only comments, comments on carousel posts, the once-per-person setting, Instagram refusing a deleted or already-answered comment, a connection needing attention, and an exhausted automation quota.

Fixed3

Comment to DM now answers comments that it previously skipped without explanation. When Instagram could not confirm exactly when a comment was written, the automation stopped for that comment and sent neither the public reply nor the DM. It now goes ahead using the time the comment reached Fetchply.
An opening DM that Instagram accepted is no longer recorded as uncertain when Instagram leaves the recipient off its confirmation. That also keeps the action button working, so the follow-up message is delivered when the person taps it.
Live agent replies on Instagram, WhatsApp, and Messenger that cannot be delivered now clearly explain why in the Inbox (such as a closed 24-hour reply window, a recipient who cannot receive direct messages, or a disconnected account) with actionable next steps, instead of failing with a generic server error.

v3.73

September 3, 2026

Saving a Comment to DM automation returns to the Instagram page

Creating or copying an Instagram Comment to DM automation now takes you back to your Instagram integration page, where the saved automation is listed, instead of showing a page-not-found screen.

Fixed2

Creating a Comment to DM automation no longer ends on a page-not-found screen. Both Create & Start Automation and Save as Draft now return you to Integrations → Instagram with the new automation listed.
Save as New Automation now also returns to the Instagram page, so the copy is visible next to the original and a second save cannot accidentally create another copy.

v3.72

September 3, 2026

Smart positive outcome review triggers and customer feedback analytics

The web chat widget now senses positive conversational outcomes and invites satisfied customers to leave a rating and written feedback. Analytics now surfaces customer ratings, written reviews, and sentiment breakdowns.

New3

Automated positive outcome review prompts: the web widget automatically prompts customers for a 1–5 star rating and optional written review when their question has been successfully resolved.
Written customer feedback in widget: visitors can now leave detailed written comments alongside their 1–5 star ratings directly in the chat or rating modal.
Host website review event bridge: the embedded chat widget dispatches review trigger and submission events to the parent website for custom reviews, CRM sync, or on-site celebrations.

Improved1

Feedback and review analytics: the Analytics dashboard now displays recent customer reviews and written comments inside the Satisfaction panel alongside your overall satisfaction score and star distribution.

v3.71

September 3, 2026

Direct Instagram automations view, date windows, and lead collection

Instagram Comment to DM automations and the performance snapshot are now shown directly on your Instagram integration page with selectable 7, 14, 30, and 90-day date windows, email lead capture, and live follower tracking.

New3

Selectable performance date windows: switch the Comment to DM snapshot between 7, 14, 30, and 90 days to evaluate short-term momentum or longer-term campaign performance.
Collect email leads through Comment to DM. When asking for an email address, commenters who reply with their email automatically receive your access link while their contact details are saved to your Leads dashboard.
Live follower tracking: the Comment to DM performance snapshot now displays your connected Instagram account’s current follower count alongside recent DMs, link clicks, and leads collected.

Improved2

Direct Instagram integration view: manage all Comment to DM automations and inspect performance directly on the Instagram integration page without navigating to a separate screen.
Continuous automation during chat takeover: comment automations, public comment replies, opening messages, and access link delivery now operate uninterrupted even if a team member has taken over the direct message thread in Inbox.

v3.70

September 3, 2026

Customer location awareness for localized AI replies

Your AI assistant now automatically understands where each customer is chatting from, giving localized answers for shipping, delivery times, local currency, and regional policies without making them repeat where they are.

New2

Automatic location grounding: the assistant detects the customer’s country, region, and city and tailors answers for shipping rates, delivery timeframes, and local store availability accordingly.
Location placeholders in custom instructions: you can now use {{customerLocation}}, {{customerCountry}}, {{customerCity}}, and {{customerRegion}} in your rules to customize responses for visitors from specific locations.

Improved1

The developer chat API and MCP tools now support an optional location object so custom integrations and external applications can pass geographic context directly.

v3.69

September 2, 2026

A visual builder for Instagram comment automations

Comment to DM automations now have their own pages: a full-screen builder with a live phone preview of the conversation you are writing, and a list that shows how each automation is performing.

New4

Build a Comment to DM automation on its own screen, with a live phone preview beside your settings that redraws the exact conversation your customer will receive as you type it.
See how your automations are doing at a glance. A performance snapshot shows DMs sent and link clicks over the last 7 days against the week before, and each automation lists its own DMs, clicks, and click-through rate.
Add keywords as tags instead of a comma-separated line, with one-tap suggestions and a count of how many you have used. Each tag shows the exact wording your automation matches against.
Reuse an automation that works. Save as New Automation creates a copy without touching the original, and Duplicate copies any automation from the list and leaves the copy paused.

Improved3

Saving after a fix is now one action instead of two. Update & Resume Automation saves your changes and switches the automation back on together, so a change Instagram refuses leaves the automation exactly as it was.
Pause and resume any automation straight from the list, and reach the builder or the automations page directly from the Instagram integration page.
Options that are still on the way, such as replying to any word or asking for an email first, are now visible and clearly marked as not available yet rather than missing entirely.

v3.68

September 2, 2026

Your branding on the emails your customers receive

Emails that reach your customers now carry your name, your logo, and wording you write yourself, with no Fetchply branding anywhere in them.

New3

Design the emails your customers receive under Widget → Appearance → Email. Set the sender name, upload a logo, choose a link colour, pick a plain or framed style, and add your website, contact email, and a footer line.
Write your own wording for the reply customers get when they are offline and for a copy of a conversation. Drop in details like the customer name, who replied, and your business name, and watch the email update in a live preview as you type.
Send yourself a test email to see exactly what a customer will get before anyone receives it.

Improved3

Emailed replies are now signed by the teammate who wrote them instead of arriving unattributed.
Customer emails no longer show our logo, support address, or footer links. Available on every plan.
A copy of a conversation sent by email keeps the whole exchange, and you can choose whether emailed replies include the recent back and forth.

Fixed1

Instagram comment automations now respond to every matching comment rather than stopping after the first interaction from a commenter on a post.

v3.67

September 2, 2026

Dynamic integration access in the side menu and in-page tabs

Connected channels and tools like WhatsApp, Google Sheets, and Instagram now appear directly inside the Integrations section of the side menu for fast access, paired with clean in-page tabs for settings and guides.

New1

Active integrations appear automatically in the agent side menu under Integrations as soon as they are connected, giving you 1-click access without digging through the marketplace.

Improved1

Integration pages now feature organized tabs for connection settings, number management, and setup guides so everything you need is easy to scan and edit.

v3.66

September 1, 2026

A second way to send campaigns, and clearer WhatsApp costs

Campaigns can now send order updates, reminders and one-time codes as well as promotions, and every campaign shows what WhatsApp will charge before you send it.

New3

Choose how a campaign sends. Standard sending works without any extra setup on your WhatsApp account, while optimized delivery lets WhatsApp pick the best moment to deliver each promotional message.
Broadcast order updates, appointment reminders and one-time codes, not just promotions. These can also be sent to recipients in the United States, where promotional messages are not allowed.
See the estimated WhatsApp charge before launching, broken down by destination, with a clear note of what could make the real amount lower.

Improved1

Campaign results now show how each message was actually billed, including messages that were not charged because the customer had recently been in touch.

v3.65

September 1, 2026

WhatsApp marketing message template authoring

Create, validate, and submit WhatsApp marketing message templates directly from Fetchply with live mobile previews, automatic policy checks, and status tracking.

New3

Author WhatsApp marketing message templates directly in Campaigns without switching to WhatsApp Manager. Compose text or image headers, personalized variables, footer notes, and call-to-action buttons.
Interactive WhatsApp chat preview displays your message with personalized sample values as you type, with real-time compliance hints for Meta character limits and variable placement.
Templates submit to Meta with automated retry handling and status reconciliation. Track approval progress (Draft, In review, Approved, or Rejected) and view quality scores directly in your dashboard.

Improved3

Every authored marketing template includes an opt-out button before it can be submitted, so it satisfies WhatsApp policy for promotional messages.
Choosing a template in the campaign editor now preselects the button that stops marketing messages, so you only need to change it when the label is unclear.
The template composer now opens as a full-height panel with a section list, a live preview beside the fields, and a running note of whatever is still blocking submission. It no longer closes when you click the page behind it, so a stray click cannot lose an unfinished message.

Fixed1

Example images for picture headers now upload reliably, and a picture template can no longer be submitted without one. Previously a failed upload passed silently and the template only failed later with a missing image error.

v3.64

September 1, 2026

WhatsApp AI reply control and refreshed design

WhatsApp now includes an AI replies toggle to switch between automated answers and manual inbox routing, and the integration workspace has a cleaner design.

New1

WhatsApp now has an AI replies toggle under Integrations. Turn it off to route incoming customer messages directly to your team in the inbox without generating AI replies or consuming message credits.

Improved13

Pre-scripted Guided Flows, cash-on-delivery order confirmations, and saved Direct Q&A answers continue responding reliably whether AI replies are switched on or off.
The WhatsApp integration workspace now shares the cleaner, focused page design of Functions, with an ink-on-the-page header and streamlined settings layout.
Connecting WhatsApp is now a clear choice between two options shown side by side, each listing what it needs before you start, so it is obvious whether to keep your Business app number or connect a dedicated API number.
The connected WhatsApp page now opens with a connection summary showing the business number, how it is linked, and access status. Connection health, test sending, approved templates, and disconnecting each have their own clearly labelled panel.
Disconnecting WhatsApp now asks you to confirm and explains exactly what stops, and that your conversations, contacts, and marketing opt-out records are kept.
WhatsApp campaigns has a redesigned workspace: counts for drafts, scheduled and sending campaigns, a delivery bar on every row, clearer status labels, and secondary actions tidied into a per-row menu.
The campaign editor now opens as a side panel with its steps listed down the side, so you can jump between recipients, the approved message, and the send time instead of scrolling past a list of up to 1,000 recipients. Review campaign and Save draft stay pinned at the top.
The campaign editor marks each step as ready or still needing something, and the panel footer names what is missing, so it is clear why a campaign cannot be reviewed yet.
The review checkpoint shows eligible and excluded counts, a bar for your remaining recipient allowance, and the separate WhatsApp charges before anything is sent. Any edit clears it, so what you confirm is always the campaign that sends.
Instagram Comment to DM automations now open in a side panel with a list of their five steps, so you can jump straight to the posts, keywords, or any message instead of scrolling past the post grid. A failed save points at the step that needs attention.
New Comment to DM automations start switched on, and the on/off toggle now sits at the top of the panel with a line telling you exactly what happens when you save. Set it to off first if you want to prepare one without it running.
You can switch any saved Comment to DM automation on or off straight from the list, without opening it. Each row now shows whether it is live, its trigger words, and how many posts it watches.
Deleting a Comment to DM automation now asks you to confirm and explains that anyone who tapped the button but has not received the follow-up yet will not get it.

Fixed2

Cancelling a campaign and leaving a campaign draft with unsaved changes now use proper confirmation dialogs that state what happens, instead of a plain browser prompt.
On/off switches and checkboxes across the dashboard now clearly show whether they are on or off.

v3.63

September 1, 2026

Instagram comment automation quota

Instagram comment automations now operate on dedicated monthly run allowances and add-on packs, preserving AI message credits for chat conversations.

New2

Comment-to-DM flows now use a dedicated monthly run allowance (Free 1,000, Starter 5,000, Pro 15,000, Business 30,000 runs/mo) with full usage history in Billing. Zero AI message credits are consumed.
Added automation run add-on packs ($10 for 5,000 runs) available directly on the Billing page with automatic FIFO usage deduction.

Improved2

A single automation run covers the complete interaction — public reply, opening DM, and follow-up on button click — without repeated charges.
Administrators can adjust monthly plan run allowances and add-on pricing dynamically from the admin platform settings.

v3.62

September 1, 2026

WhatsApp campaigns

A controlled rollout of reviewed WhatsApp marketing broadcasts for API and Business App coexistence connections.

New1

Enabled workspaces can prepare marketing campaigns with Contacts or CSV recipients, approved templates, personalization and optional images, then send now or schedule once.

Improved2

WhatsApp campaigns now have their own monthly recipient allowance, add-ons and Billing history, so broadcasts no longer consume AI message credits. Separate WhatsApp charges remain visible before launch.
Campaign reports show acceptance, delivery, read, exclusion and failure states. Sending permission remains separate from draft editing, and administrators can tune campaign allowances for every plan.

Security1

Campaigns check marketing permission and opt-outs, exclude unsupported recipients, pace delivery and stop when account or template health needs attention. Uncertain sends are not repeated automatically.

v3.61

August 31, 2026

Instagram comment automations

Turn keyword comments into fixed public replies, opening DMs, and button-triggered follow-ups. Instagram connections also complete reliably.

New1

Comment to DM lets you choose posts and keywords, write a public reply and opening message, then send a saved follow-up when the person taps your button. Add an optional website button, with no AI involved in the flow.

Improved2

Instagram has separate Comment to DM and Settings boxes, with concise controls and help on demand. Select posts from an image grid, search captions or links, and load older posts without losing your selections.
Comment automations track each reply separately, prevent repeated sends from duplicate comments or clicks, and work with automatic AI replies switched off. Turning one off stops pending steps and old buttons.

Fixed2

Public Instagram comments and replies no longer clutter Inbox or its unread counts. Actual DMs and button follow-ups remain in the customer conversation.
Connecting Instagram could end with "Instagram webhook subscription is missing: messages, messaging_postbacks, comments" and leave the account not connected, even when everything was set up correctly. The setup check now reads your account subscription correctly, so valid connections complete.

v3.60

August 30, 2026

Reliable Instagram comments and DMs

Instagram automation now has verified connection health, durable delivery, and separate controls for DMs, comment private replies, and story mentions.

New1

Choose separate automation for direct messages, comment private replies, and story mentions. Comment replies can run for every comment or selected words and phrases, with either an AI answer or one fixed message.

Improved2

Instagram setup verifies message, postback, and comment subscriptions. Check connection refreshes account health, and expired or incomplete connections clearly ask for attention.
Inbox shows separate delivery results for automatic text and media replies. Voice notes and images stay available for your team when automation is off, and replies respect Instagram’s message and comment reply windows.

Fixed1

Incoming Instagram events are now safely retained for background processing, duplicate events cannot create a second reply, and interrupted sends are marked for review instead of being repeated blindly.

v3.59

August 30, 2026

Answers without the AI thinking out loud

Replies now show only the answer, never the model's internal working notes.

Improved1

Suggested replies in the inbox and order confirmation messages are cleaned the same way, and a turn where the model only reasoned and never answered now gets a proper reply instead of stray notes.

Fixed1

Some AI models write out their reasoning before the final answer. That working is now removed everywhere a reply is shown or delivered — web chat, the playground, WhatsApp, Instagram, Slack, Discord, saved conversations in the inbox, and the developer API — so customers only ever read the answer.

v3.58

August 30, 2026

One WhatsApp number for your team and AI

Your existing WhatsApp Business app number can now stay on the phone while the same number powers Fetchply automation and inbox conversations.

New1

WhatsApp setup now offers same-number mode for a number already active in the WhatsApp Business app, alongside the existing dedicated API-number option. No separate number or phone registration is needed for same-number setup.

Improved2

Replies sent from the WhatsApp Business app now appear in the matching Fetchply inbox conversation and pause AI for that customer until the team releases the conversation, so the assistant does not talk over a person replying from the phone.
Same-number setup now completes Meta's required one-time synchronization without importing older contacts or chats, keeps account selection credentials on the server, and reflects Business app disconnects in Fetchply.

v3.57

August 30, 2026

Reliable Commerce orders everywhere

Checkout details now save reliably before confirmation, and product recommendations include their pictures across web chat and connected Meta messaging channels.

Improved1

Built-in Commerce recommendations now send each uploaded product picture on WhatsApp, Instagram, and Messenger as well as showing it in web chat, so shoppers can see the item without leaving the conversation.

Fixed1

Details submitted through the website checkout form are now saved to the pending order before the agent replies. If saving is ever interrupted, the shopper is clearly asked to try again and nothing is placed, instead of the agent claiming the details were saved.

v3.56

August 29, 2026

More flexible Functions

Custom Functions can now use the full set of common API methods from one simple dropdown.

New1

Custom Functions now support GET, POST, PUT, PATCH, and DELETE. Choose the method from one dropdown in manual or AI-assisted setup; non-GET inputs are sent as JSON, and live tests warn before a request may change or delete data.

v3.55

August 28, 2026

A consistent WordPress agent setup

Creating an agent from the WordPress connection screen now uses the same guided setup as every other new agent, while existing agents still connect back to WordPress immediately.

Improved2

Choosing "Create a new agent" while connecting WordPress now opens the normal Fetchply onboarding, with the same website preparation, plan selection, and page review as creating an agent from the dashboard. It stays in Fetchply while you finish setup; afterward, reconnect from WordPress and select the new agent.
Fetchply now includes a Settings shortcut on the installed Plugins page in WordPress, so administrators can open the plugin directly without looking for its sidebar menu.

v3.54

August 28, 2026

A redesigned Functions workspace

Functions has a new look and a much calmer editor: every setting on one page in a side panel, a preview of the exact request that gets sent, and a clearer view of what AI worked out for you.

New2

Functions can now connect remote MCP servers. Enter a public server URL with an optional bearer token and Fetchply imports its available tools for the agent to use during chats. The whole server counts as one Function, and its tools can be refreshed, paused, or removed together.
A "What gets sent" view shows the exact request that will leave Fetchply: the address, every header, and each value your agent fills in. Your API key or token always appears as dots there, never as the real value.

Improved7

Setting up or editing a Function now opens a panel beside your list with everything on one page, grouped into Basics, Visitor inputs, Request, Authentication, and Response. A list on the left jumps straight to any group, and Save stays at the top however far you scroll — no more stepping back and forth through a three-step wizard to change one field.
If a save is blocked, the panel now tells you how many fields need attention, marks each affected group with a count, and takes you straight to the first one.
Your Functions are now shown as cards that tell you at a glance whether each one reads or sends data, whether it is active or paused, and which details it collects from the visitor.
Building a Function with AI now shows the conversation alongside a panel listing the five parts every Function needs and what is still missing from each, so you can see it taking shape instead of waiting on a blank screen.
The Functions page header now states plainly how your API details are handled, and plan usage is shown as a meter with how many Functions you have left rather than a line of text to work out.
Headers and the request timeout are no longer tucked behind an "Advanced" toggle. They sit in labelled tabs, and the Headers tab shows how many you have set, so a stale header is no longer a hidden cause of a failing Function.
The Free plan now includes 2 Functions instead of 1, so you can pair a ready-made integration with one of your own endpoints without upgrading.

v3.53

August 28, 2026

AI-assisted Function setup

Custom Functions are now much easier to set up: describe your API in a short conversation and Fetchply prepares the complete form for you to review.

New1

Starting a custom Function now offers a guided AI setup. Choose whether the API reads information or sends data, describe what it should do, and Fetchply asks only for missing essentials before filling the endpoint, visitor inputs, authentication type, request body, and response settings.

Improved2

AI-prepared Functions always open in the regular review form before anything is saved. Credentials stay out of the setup conversation and are entered separately in the secure authentication field.
Testing a POST Function now clearly warns that the request may create or change real data and labels the action as sending a POST request, helping you choose safe test values.

v3.52

August 28, 2026

A clearer first-agent setup

First-agent setup now shows the branding it found on your site, makes in-progress tasks easier to read at a glance, and lists everything each plan includes before you choose one.

New1

The setup screen now shows the branding Fetchply picked up from your website — your site icon, your agent name and address, and the accent color it chose. It appears as soon as the branding step finishes, so you can see the result before you reach the customizer.

Improved4

Setup tasks that are still running now read "Working…" or "Waiting…" with a gentle moving highlight, making it obvious at a glance which steps are finished and which are still in progress.
The "Choose your plan" step now lists the same included features as the pricing page — message allowance, agents, training space, model tiers, integrations, and the extras for each plan — along with a short description and the yearly saving when you switch to annual billing. No more switching to the pricing page to compare before you decide.
On the setup screen, "Next" now becomes available as soon as branding, homepage indexing, and the starter questions have each finished trying — including when one of them fails. A failed step no longer holds up the rest of your setup: you can retry it from the same row, or carry on and sort it out later. Site mapping continues in the background and never blocks the button.
The small "Mapping your site" marker that appears while your site is mapped now shows its message in two short stacked lines instead of one long line, so it stays compact on narrow screens and its icon stays vertically centered with the text.

Fixed2

Choosing "Create agent" now always starts a new setup at the first step. Previously, if you left setup part-way through — for example by deleting the agent while reviewing its pages — starting again could drop you back on the step you left, still pointing at the agent you had just removed.
Opening an old setup link for an agent that has since been deleted now quietly starts a fresh setup instead of showing an "agent not found" error you could not act on.

v3.51

August 27, 2026

Functions on every plan

Functions are no longer a paid-only feature. Every plan now includes at least one, and the allowances have been rebalanced across the range.

New1

The Free plan now includes 1 Function, so you can connect one of your own HTTPS endpoints — or one ready-made integration such as Zendesk, Freshdesk, or Stripe billing — and let your agent answer from live data without upgrading.

Improved2

Function allowances are now 1 on Free, 3 on Starter, 6 on Pro, and 10 on Business. Starter and Pro both gained room, and a ready-made integration still counts as a single Function no matter how many actions it adds.
The Business allowance is now 10 Functions instead of 20. Functions you already saved keep working as they are; the new limit only applies when you add another one. Contact support if you need more than ten on one agent.

v3.50

August 26, 2026

A faster, controlled first-agent setup

New website agents become useful from the homepage first, then let you review every other page before Fetchply reads it.

New1

After choosing a plan, the customizer now opens with a required page review. Pages are grouped in their site hierarchy, searchable, and checked against the current plan limit. Nothing beyond the homepage is read until you confirm the selection.

Improved4

First-agent setup now prepares the website branding, indexes only the homepage, maps the site, and creates five homepage-based starter questions while showing the real status of each task. You can move to plan selection once the homepage is ready and branding has finished, without waiting for the whole site.
Interrupted setup is resumable, failed homepage or mapping steps can be retried, and repeated page submissions do not start duplicate training. The page review closes as soon as the selected work is safely queued, so you can customize the agent while it learns.
The page review is now a full-width workspace: the site hierarchy sits beside a live panel showing how many pages you picked, how many your plan allows, and what happens after you confirm. Quick select jumps straight to a recommended set, everything, or the homepage alone, and your first selection now starts inside your plan limit instead of over it.
Site mapping no longer holds up the screen. While Fetchply collects your page addresses, a small "Mapping your site" marker sits at the bottom and the rest of your agent stays usable, so you can start customizing right away. The page list opens by itself as soon as the map is ready.

Security1

Returning from checkout while a payment is still confirming now locks paid plans, so a second checkout cannot be started for the same subscription.

Fixed2

Setup steps no longer get stuck showing "Working" with no way forward. A step interrupted by a restart is re-checked automatically, a failed step always offers Retry, and a site whose map cannot be completed can be finished with the homepage instead of blocking the agent.
Starter questions and homepage readiness now work on sites that redirect their address, such as those that move visitors to a www version.

v3.49

August 26, 2026

More messages on every paid plan

Starter, Pro, and Business now include substantially larger monthly message allowances, with a consistent 10% saving on annual billing.

Improved2

Starter now includes 5,500 messages for $18 a month, Pro includes 15,000 for $49, and Business includes 28,000 for $99. Annual billing is available at $194.40, $529.20, and $1,069.20 respectively, saving 10% compared with twelve monthly payments. Message multipliers continue to work as before, so a model marked 2× uses two messages per reply.
The one-time message add-on now provides 5,000 messages for the same $19 price. Add-on messages roll over until used and are consumed after the monthly plan allowance runs out.

v3.48

August 26, 2026

Clearer website training on the Free plan

Free-plan website crawls now focus on the first 100 discovered pages and clearly explain how to train broader sites.

Improved1

When a Free-plan website has more than 100 pages, Fetchply now selects the first 100 for training and clearly shows how many pages were found. The upgrade popup follows you across the agent dashboard whether discovery happened during first setup or from Website Sources. You can continue immediately, review paid plans, or stop the popup for that agent; a compact reminder stays visible on the Overview so you can return to the plan options later. Shopify-connected agents are not affected by this limit.

v3.47

August 25, 2026

New agents start learning sooner

First-time training now moves ahead of background refreshes, shows an honest live stage, and lets you test as soon as the first useful page is ready.

Improved2

New-agent training now gets the first available training slot ahead of scheduled refreshes, and three agents can train at the same time. Scheduled refreshes are admitted in smaller batches so a busy hour cannot bury someone who has just created an agent.
A new agent becomes available for testing as soon as its first useful page is indexed. The training card tells you when it is ready, the chat widget unlocks automatically without a refresh, and the remaining pages continue in the background. Existing answers remain available throughout every retrain.

Fixed1

Training no longer says another website is being processed after your own site has already started. **Waiting to start** is now shown only while the job is genuinely queued; page discovery and reading appear as soon as work begins.

v3.46

August 25, 2026

Book a meeting with the founder

Every page now closes with an animated Book now badge that takes you straight to a free 30-minute call with Haroon, instead of a general signup panel.

New2

The closing section above the footer is now a personal invitation: one large animated **Book now** badge opens Haroon’s calendar so you can pick a time for a free 30-minute call. Bring your store, your workflows, and your hardest customer questions, and leave with a plan for the agent that answers them. Times are shown in your own timezone, and the call happens over Google Meet.
The **Book Now** item at the top of every page now stands out as its own pill with a live availability dot, and choosing it takes you straight to the booking invitation at the bottom of the page instead of opening the contact form.

Fixed1

Our own chat agent now appears on every page of this site — including the blog and the documentation — instead of only some of them, so you can ask it anything from wherever you are.

v3.45

August 24, 2026

Cover images can be removed again

Removing a cover image from a blog article now updates the editor immediately and keeps the image removed when you save.

Fixed1

Choosing **Remove** under **Details → Cover image** could appear to do nothing because resetting the image position brought the same image straight back. The image now disappears from the article as soon as you remove it, while its position resets safely for the next image you add.

v3.44

August 24, 2026

Store policies are quicker to fill in

The store policies editor now uses a single row of tabs instead of seven stacked drop-downs, so you can see which sections are done, jump straight to one, and work through them in order.

Improved3

Store policies are now laid out as tabs across the top: **Returns**, **Shipping**, **Warranty**, **Privacy**, **Contact**, and **Additional**. Only the section you are working on is shown, so the page no longer grows longer every time you open another one, and the save button stays where you expect it.
Each tab shows a small dot once it has something saved, so you can tell at a glance what is still empty without opening anything. The section you are in also says **Filled in** when it has content.
A **Next** button at the bottom of each section moves you to the following one, so first-time setup is a straight run through the six sections rather than a list you have to pick from. Auto-fill from a URL now also takes you to the first section it filled, so you can see what it found.

v3.43

August 24, 2026

The WordPress plugin is easier to find

If your store runs on WordPress, the one-click plugin is now offered wherever you are likely to look for it: the WooCommerce page, the WooCommerce settings screen, and the footer of every page.

Improved3

The **WooCommerce** settings screen now offers the WordPress plugin as the recommended way to connect, above the manual setup. It links straight to the plugin so you can install it without hunting for it. The manual option stays exactly where it was, for anyone who cannot install plugins on their site.
The WooCommerce page on our site now explains the plugin route alongside the manual one, with a direct link to it. Connecting in one click, with no keys to create or copy, is no longer something you have to already know about.
The footer of every page now has an **Install from WordPress.org** link, next to the existing Shopify App Store one, so you can get to the plugin from anywhere on the site.

v3.42

August 24, 2026

Signing in as a customer no longer fails silently

Signing in as a customer, and leaving that session again, now tell you what happened instead of appearing to ignore the click.

Fixed2

Choosing **Sign in as user** could do nothing at all for certain accounts, with no message to explain it. The accounts it refused are now handled, and if a sign-in genuinely cannot start you get a short reason instead of silence.
**Stop impersonating** in the banner could also do nothing, leaving you stuck inside the customer’s account. It now returns you reliably, and explains what to do if the original sign-in it needs has already ended.

v3.41

August 24, 2026

The WordPress plugin is now on WordPress.org

The official Fetchply plugin is published in the WordPress plugin directory, so you can install it straight from your own WordPress admin by searching for it. Your Integrations page and the widget install guide now link to it directly.

New2

The official Fetchply plugin is live in the WordPress plugin directory. Search for **Fetchply** under Plugins, then Add New in your WordPress admin, install it, and connect your site in one click. Nothing to paste and no keys to copy, and it updates itself like any other WordPress plugin.
A **WordPress** card now sits on your Integrations page and opens the plugin listing directly. Picking WordPress on the widget install screen shows a matching button, so you can get to the plugin from wherever you happen to be.

Improved1

The plugin’s help pages now answer far more of what people actually run into: why the chat bubble might not appear, what disconnecting removes versus deleting the plugin, how to fully revoke WooCommerce access, what to do when a connect link expires, and why a brand new agent says it does not know something at first.

v3.40

August 24, 2026

The Team page no longer breaks after an account is deleted

A deleted account could leave its name attached to a workspace, which made the Team page fail to load for everyone else on that team. Deleting an account now clears its membership, per-agent permissions, and invitations properly, and existing leftovers can be cleaned up.

Improved1

Team membership, per-agent permissions, and invitations are now tied to the account they belong to, so this cannot happen again from any future account removal. Workspaces already showing the error can be repaired: only entries belonging to deleted accounts are removed, and current members keep the roles and agent access they already had.

Security1

Agent access that had been prepared for an invitation is now cleared when the person who sent that invitation is deleted. Previously it could sit unused and then be applied to a later, unrelated invitation sent to the same email address, granting access to agents that invitation never asked for.

Fixed2

The Team page could show **Failed to load organization** and never recover, even after choosing Retry. This happened when a deleted account was still listed as a teammate, and it affected every remaining member of that workspace rather than just the deleted account. Deleting an account now removes its membership at the same time, so the page keeps loading.
Deleting an account now also clears that person’s per-agent permissions and any invitations they had sent. A pending invitation from someone who no longer has an account could not be accepted, so it is removed instead of sitting in the list.

v3.39

August 23, 2026

Your agent can now see the pictures customers send

A photo of a damaged item, a receipt, or an error message is now read and answered, instead of getting a reply saying the agent cannot see files. Works on your website, WhatsApp, Instagram, Messenger, and Slack, with whichever AI model your agent uses.

New2

Your agent now reads pictures customers send and answers about them. A shopper who photographs a torn package and asks "can I return this?" gets an answer about the damage rather than a request to describe it. Order numbers, reference codes, prices, and error messages are read out of the image, and the answer still comes from your own trained content — so it can see a receipt says order 1043 and use your refund policy to answer about it.
It works wherever your customers already are: chat on your website, WhatsApp, Instagram, Facebook Messenger, and Slack. Nothing to switch on and no setting to choose, whichever AI model your agent uses.

Improved3

Your team sees the picture itself on the customer’s message in the Inbox, so whoever picks up the conversation sees exactly what the agent was looking at. The message keeps the customer’s own words, not the agent’s reading of the image.
The agent keeps the picture in mind for the rest of the conversation, so a follow-up such as "and the one next to it?" still knows what was shown.
A photo that is too blurry or too dark to read gets an honest answer asking for a clearer one, rather than a confident guess. Up to three images per message are read, at 10 MB each, in PNG, JPEG, GIF, and WebP. Reading an image costs nothing beyond the message the reply already uses.

Fixed2

A photo sent on WhatsApp with no caption used to be ignored entirely — no answer, nothing in your Inbox. It is now treated as the real message it is, read, and answered. Photos sent as a file attachment rather than as a photo are handled too.
Pictures sent on Instagram, Messenger, and Slack used to be dropped before your agent ever saw them. They now arrive, are read, and appear on the conversation in your Inbox.

v3.38

August 21, 2026

Clearer message when a page retry has to wait

Retrying several crawled pages in quick succession now explains that the agent is already training, instead of showing a long technical error, and the running job is left undisturbed.

Improved1

While one page is retrying, the retry buttons on the other pages stay dimmed until it finishes, making it clear that pages are retried one at a time. **Start Re-Train** on the **Re-Train Content** page is still the quickest way to refresh many pages in one job.

Security1

Retry, re-train, and individual link failures now show a short message instead of internal technical detail about how the request was recorded. A link that fails to start processing also stores that short message instead of the technical one.

Fixed3

Clicking **Retry page** on several crawled pages in quick succession no longer shows a long technical error on screen. Because an agent trains one job at a time, the extra clicks are now turned down with a short explanation: a training job is already in progress, so wait for it to finish and retry the page again.
A turned-down retry no longer reports the agent as ready while the first retry is still running, so the training indicator and the page statuses stay accurate.
A scheduled refresh that happened to start at the same moment as your own re-train no longer reports the agent as ready while your re-train is still running. It now steps aside and tries again on its next run.

v3.37

August 20, 2026

Agency program opens right away

Opening Agency program from the dashboard no longer looks stuck. The page responds to the click immediately, and the partner console and application pages both open faster.

Improved1

The partner console and its **Users**, **Agents**, **Branding**, and **Settings** pages open noticeably quicker, because each one now checks your partner access once per visit instead of repeating the same check several times before anything appears.

Fixed2

Clicking **Agency program** in the dashboard menu now opens straight away. It used to leave you on the dashboard with the loading bar running and nothing else happening, sometimes long enough to look permanently stuck. You now get a loading screen the moment you click, then either your partner console or the application page.
If your partner access cannot be confirmed, the partner area now shows a short explanation with **Try again** and **Back to dashboard** buttons, instead of dropping you on a generic error screen with no way back.

v3.36

August 20, 2026

Text branding returns on non-Shopify websites

Website widgets once again show the familiar Powered by • Fetchply text, while Shopify storefronts keep the compact logo treatment required for their themes.

Improved3

Widgets on regular websites now show **Powered by • Fetchply** under the message box again, including the small dot in the widget’s accent color. Shopify storefronts keep **Powered by** beside the 24-pixel Fetchply logo, so their footer remains within Shopify’s storefront branding limit.
Partner-managed widgets follow the same platform-aware treatment: the saved partner name appears as text on regular websites, while Shopify storefronts use the uploaded partner logo. A partner without a logo continues to fall back to the Fetchply logo on Shopify.
If you already switched off the Fetchply badge on a supported paid plan, the entire footer remains hidden on every platform.

v3.35

August 20, 2026

Partners can now bring existing accounts into their program

Partners can now add a customer who already uses Fetchply, assign their allowance, and manage the account without replacing its agents, training data, conversations, or settings.

New1

Partners can now add customers who already have a Fetchply account to their program. Search by name or email, review the account’s existing agents and training data, assign its allowance, and add it immediately without replacing its content or waiting for the customer to accept an invitation.

Fixed2

Partner applications now accept a website entered as a simple domain such as `youragency.com`, just as the form suggests. If another field needs attention, the form points to that field and explains how to correct it instead of showing “Invalid application.”
The **Agency program** link in the main dashboard now opens an approved partner’s console directly instead of relying on an application-page redirect. The partner console also has a **Back to main dashboard** link, so switching between both workspaces is straightforward.

v3.34

August 20, 2026

Your assistant can now answer about much older orders

Shopify has approved Fetchply for full order history. Order lookup is no longer limited to your most recent orders, so a shopper asking about something they bought many months ago finally gets a real answer.

Improved3

Order lookup now covers your whole order history instead of only recent orders. A shopper asking about a purchase from many months ago gets the usual answer — status, items, tracking link, and delivery estimate — rather than "I couldn’t find a matching order".
Shopify asks you to approve a short permission update the next time you open Fetchply from your Shopify admin. Approving it is what switches older orders on. There is no rush and nothing to lose: recent orders keep working the whole time, and your settings, training data, and past conversations are untouched.
Stores connected with their own private Shopify app keep working exactly as before. They are never asked to reconnect, and no setting changes.

v3.33

August 20, 2026

An Extras menu in the Shopify app, and tidier cards

The Shopify app menu has a new Extras page that gathers guided flows, COD verification, proactive chat, and functions into four cards, so the features you set up once are together instead of spread across the menu and Settings. Integrations now uses the same cards.

New1

The Shopify app menu now has an **Extras** page. It holds four cards — Guided flows, COD verification, Proactive chat, and Functions — each with a short description of what it does and a button that opens it. They use the same card layout as Analytics, so the page reads as part of the app rather than a list of links.

Improved4

Proactive chat moved out of the menu and into Extras. Nothing about the page changed and your campaigns, their figures, and their priority order are untouched — it is now one click further in, under Extras → Open proactive chat.
Guided flows and Functions are easier to find. Guided flows was only reachable through Settings → Advanced, and Functions had no menu entry at all. Both now have a card in Extras, and Settings → Advanced keeps its guided flows launcher for anyone used to it.
Cash on delivery is reachable in one step. Extras → Open cash on delivery goes straight to the screen that used to need Settings, then the Cash on delivery tab, then a button. The Settings route still works.
The **Integrations** page now uses the same cards as Extras and Analytics, instead of its own boxed tiles. Every channel and tool keeps its logo, description, and button, and the cards now reflow to a single column on a narrow screen rather than squeezing two side by side.

v3.32

August 20, 2026

A quieter chat widget footer, and logos for partner brands

The credit under the chat box is now a small logo instead of a line of text, so it sits more quietly in your site and meets what online store platforms allow. Partners can upload their own logo to take its place.

New1

Partners can now upload a brand logo under Partners → Branding. It replaces the Fetchply logo in the footer of every widget their customers publish, so a white-label widget finally carries a real mark rather than just a name. Square PNG, JPG, or WebP images up to 256 KB work best.

Improved4

The chat widget footer now reads "Powered by" next to a small Fetchply logo, instead of spelling out our name in text. It takes up less room at the bottom of the chat, blends into your own design, and still opens fetchply.com when a visitor selects it. Screen readers continue to announce it as "Powered by Fetchply", so nothing is lost for visitors who rely on them.
Shopify stores needed this. Online store platforms limit how much of an app’s branding may appear on a storefront, and our name written out was over that limit — which could hold up new app listings. A 24-pixel logo keeps the credit within what is allowed on every store, with no action needed from you.
A partner widget keeps the Fetchply logo until a brand logo is uploaded. Setting a brand name alone is not enough, because the footer only has room for a small icon — so upload your logo to take it over.
If you are on Pro or Business and had already switched the badge off, nothing changes — your widget still shows no footer.

v3.31

August 19, 2026

WhatsApp now tells you when it will not deliver your messages

Connection health now reports what WhatsApp thinks of your account, not just your number — including a missing payment method, which silently stops every message your business starts while replies carry on working normally.

New5

Connection health on the WhatsApp integration page now reports WhatsApp’s own verdict on your account. The one that catches people out most is a missing payment method: WhatsApp charges for conversations your business starts, and without a card it accepts those messages and then never delivers them. Replies keep working throughout, so there was nothing to notice — now it is named, with the steps to fix it.
Replies and messages you start are reported separately, because they fail independently. An account can answer customers perfectly while every order confirmation, cash-on-delivery check, and reminder is refused, and a single "connected" light could not tell you that.
Each problem now shows what it actually costs you — messages being stopped, your daily limit being capped, or simply something worth knowing — and the most serious appears first. Business verification, display-name review, and message-quality limits are all explained in plain language.
You are now told when this happens instead of having to check. Fetchply reads your account’s standing in the background and notifies you — in Fetchply and in Slack if you have connected it — when WhatsApp stops delivering the messages you start. You hear once when it happens, then at most once a day while it is unresolved, and nothing at all while your account is healthy.
The Cash on delivery screen in the Shopify app now warns you when WhatsApp is refusing your confirmations. It previously showed only whether WhatsApp was connected, so a store whose payment method had failed saw a healthy connection while every confirmation was accepted and then dropped. Orders keep their waiting label throughout, so nothing ships unconfirmed.

Improved2

Your daily limit on starting new conversations is shown in plain numbers rather than WhatsApp’s tier codes, so "250 new customers a day" replaces "TIER_250".
Problems that only affect WhatsApp calling are no longer listed. Fetchply does not use calling, and WhatsApp reports those on a perfectly healthy account — they were burying the problems that do matter.

v3.30

August 19, 2026

Real usage figures for connected Shopify stores

If your account came from the Shopify app, Billing now shows the plan you actually pay for and the messages and training space your store has really used, instead of an empty account allowance. Every connected store also gets its own training meter.

New1

Each card under Connected stores now has a Training data meter next to its Messages meter, so you can see how much of that store’s space is in use, when it is full, and how much extra a training pack added. There was previously no way to see a store’s training usage at all.

Improved2

A store’s Messages meter now counts its plan messages together with any store add-on messages that still have balance, the same way the meter above it does, so the same store no longer shows two different totals in two places.
Accounts managed by a provider keep their provider-managed Billing page even when they also run a Shopify store, so the upgrade and cancel actions that do not apply to them stay hidden.

Fixed2

Billing showed the wrong figures for accounts connected to a Shopify store. The plan card and the sidebar meters read an unused Fetchply allowance rather than your store, so a store part-way through its monthly messages still showed 0 used, and trained content counted as 0 B. Both now show your store’s live plan, messages, and training space.
The plan name on Billing now matches the plan on your Shopify invoice. A store on a paid plan could previously be shown as Free, with the plan comparison table marking the wrong tier as current.

v3.29

August 19, 2026

Cash-on-delivery confirmations that tell you when they cannot be sent

Cash-on-delivery confirmations no longer fail silently when WhatsApp stops accepting your approved message. Fetchply checks the message before it sends, holds temporary refusals instead of giving up, and names the reason on the COD Verifications tab.

Improved2

"Needs your attention" on the COD Verifications tab now tells the reasons apart: no message chosen, a message WhatsApp will no longer send, a message that needs correcting, a confirmation that did not reach the shopper, and a message allowance that ran out. It also counts orders that are still waiting rather than only ones already written off, so a problem shows up on the day it starts.
The Cash on delivery screen no longer reports a store as ready when the message it would send cannot be used. It says what to fix, and a message WhatsApp has stopped sending is now marked "cannot be used" in the picker instead of looking selected and correct.

Fixed4

Cash-on-delivery confirmations could reach nobody without anything saying so. WhatsApp only lets a business open a conversation with wording it has approved, and if it had since paused, switched off, or replaced that wording it refused the message — but the order was still labelled as awaiting an answer, reminders still went out, and the COD Verifications tab still showed a confirmation that looked delivered. Fetchply now checks the message can actually be used before it sends, and names the problem instead of failing quietly.
A confirmation held back by a temporary WhatsApp limit is no longer written off. Throughput limits, rate limits, account maintenance, and per-shopper pacing are now recognised as temporary, so the order is tried again while it is still inside the deadline you set instead of being recorded as never messaged.
If WhatsApp accepts a confirmation and then reports it never arrived, the order stops being chased and appears in "Needs your attention". Reminders about an order the shopper was never told about are no longer sent.
Replacing a WhatsApp message that was turned down used to break confirmations silently, because the replacement is approved under a new name. Fetchply now uses whichever cash-on-delivery message is currently approved, so you do not have to re-pick it.

v3.28

August 19, 2026

A heads-up before WhatsApp starts charging for service messages

The WhatsApp integration page now warns you that WhatsApp begins charging for service messages on October 1, 2026, and that messages stop being delivered without a payment method on file.

New1

A notice on the WhatsApp integration page explaining that from October 1, 2026 WhatsApp charges for service messages, and that a WhatsApp Business account with no valid payment method will stop having its messages delivered. It links straight to WhatsApp’s current pricing so you can check the rates for your country before then.

Improved1

The WhatsApp help page now explains where to add the payment method, that it only needs adding once per WhatsApp Business account, and what to do if replies stop arriving after that date.

v3.27

August 19, 2026

Steadier replies when an AI service has a bad day

Your agent can now be moved onto healthy AI services within seconds when one of them slows down or goes offline, so conversations keep getting answers.

Improved3

When one of the AI services behind your agent has an outage or starts refusing requests, we can switch your agent onto a healthy one within seconds. Previously this needed a full update to your workspace, which meant a longer wait before replies recovered.
We can also change the order of the backups your agent falls back to, so the fastest available service answers first. Your agent keeps the model you selected whenever it can, and only falls back while that model is unavailable.
Before any of this changes, we are warned if it would leave a model your agents are using with nothing to answer it, so a reliability fix cannot quietly take your chosen model offline.

v3.26

August 19, 2026

Cash-on-delivery results in the Shopify app

Analytics in the Fetchply app now has a COD Verifications tab showing how many cash-on-delivery orders shoppers confirmed, how many they cancelled before you shipped, and the shipping cost that saved you.

New3

A COD Verifications tab on Analytics inside Shopify admin. It shows your cash-on-delivery orders, how many were confirmed, cancelled, or still waiting on an answer, a day-by-day trend, every outcome side by side, and the shipping cost you avoided. The tab appears once you switch cash-on-delivery confirmation on.
Each figure is compared against the period immediately before the one you selected, so you can see whether confirmations are keeping up with your orders. The date range at the top of Analytics applies to both tabs.
A "Needs your attention" card gathers the orders where a shopper asked to change something, the ones nobody answered in time, and the confirmations that never reached anyone — each with the reason, so you can fix it.

Improved1

Analytics is easier to read. Every figure now sits in its own panel instead of being packed into one large box, headline numbers are larger, and each title explains what it counts when you hover over it.

v3.25

August 18, 2026

A shorter menu in the Shopify app

The Fetchply app inside Shopify admin now shows Analytics in its menu, and the settings that were spread across extra tabs sit with the settings they belong to.

Improved3

Analytics is now listed in the Fetchply app menu inside Shopify admin, so you can open your chat results directly instead of going through the home page.
Settings is shorter. Product search, order lookup, and the "Powered by Fetchply" badge now sit on the Agent status tab with the rest of what your assistant does on your storefront, and Guided Flows moved onto the Advanced tab. Nothing was removed, and old links to the tabs that went away still open the right place.
Cash on delivery moved out of the app menu and onto its own tab in Settings, next to your other store setup. Everything on it works exactly as before, including the WhatsApp messages it uses, and saved links to it keep working.

v3.24

August 18, 2026

Newly released models answer as themselves

Agents set to one of the newest GPT models now really answer with that model, instead of a backup model replying in its place.

Fixed1

Picking one of the newest GPT models now takes effect. Those models turned down every request from an agent that could hand over to a human or look up an order — which is every agent — so a backup model answered instead. Replies still arrived, which made it look like the model you chose was working when it was not.

v3.23

August 18, 2026

Partner capacity adds to a customer’s own plan

Messages and training space assigned by a provider now stack on top of a customer’s own plan, including a Shopify store plan, instead of being unavailable to it.

Improved2

Assigned capacity is added on top of whatever the customer already has rather than replacing it, and anything they buy from Shopify later is kept. Their own plan is used first, then the assigned allowance, then any extra packs they paid for — so a purchased pack is never spent while assigned allowance remains.
Providers now see how much of the capacity they assigned a customer has actually been used, counted across all of that customer’s agents and stores. Messages a customer’s own store plan paid for are no longer counted against the provider, so a busy store no longer reads as maxed out.

Fixed1

Messages and training space assigned by your provider now apply to agents on a Shopify store too. Previously a store-connected agent could only use its Shopify plan, so allowance assigned to that customer went unused.

v3.22

August 18, 2026

Cash-on-delivery labels land on the order again

Confirming, cancelling, or changing a cash-on-delivery order now labels it in Shopify as intended, and orders that missed their label are repaired automatically.

Improved2

The cash-on-delivery confirmation now lists what the customer ordered, including the size, colour, or other option they chose, so they can check it is the right order before confirming. Long orders show the first few items and then how many more there are.
The optional extra item offer has been removed from cash-on-delivery confirmation. The flow is now a single question — confirm, change, or cancel — so shoppers answer once and orders reach a decision faster. Orders that were waiting on an add-on answer are treated as confirmed, because the shopper had already confirmed the order itself.

Fixed3

Cash-on-delivery orders are now labelled in Shopify again. Some stores saw shoppers confirm or cancel successfully while the order kept no label at all, which left fulfilment teams unable to filter their orders list. Labels are applied as soon as the shopper answers.
Cash-on-delivery confirmations now always use the wording you approved, and greet the customer by name. Previously, when a customer had messaged you recently, they received different standard wording with no name in it, so the message you reviewed was not always the message they read.
Orders that were left without a label while this was happening are relabelled automatically, so your Shopify orders list catches up on its own with no action needed.

v3.21

August 18, 2026

A model list that keeps itself current

New AI models can now appear in the model picker as they are released, and a retired model moves your agent to a comparable one at the same message cost.

Improved2

The AI model dropdown now stays current on its own. New models become selectable as they are released, without waiting for an app update, and your saved choice is never changed silently.
When a model is retired, agents using it automatically move to a comparable model at the same message cost, so replies keep working and your monthly allowance is unaffected.

v3.20

August 18, 2026

Clear, consistent Instant Answer credits

Every matched Instant Answer now uses one message credit on every channel, with the same cost even when an agent uses a higher-tier AI model.

Improved2

A matched Instant Answer now uses exactly one message credit in website chat, WhatsApp, Instagram, Messenger, Slack, and Discord. Its cost never increases with the selected AI model because the approved answer is sent directly without generating new wording.
Training data, setup, pricing, and help pages now show the one-credit cost clearly instead of describing Instant Answers as free or unlimited.

v3.19

August 17, 2026

A more reassuring wait for chatbot answers

The website chat now stays visibly active while an answer is being prepared, with calm progress wording when a reply takes longer than usual.

Improved2

The unchanged three-dot loader has been replaced with a composing indicator whose status carries a soft moving highlight and gently updates during longer waits. When the agent is performing a named task, such as checking store information, shoppers see that truthful activity instead of a generic message.
The new indicator respects reduced-motion settings and stops animating when it is out of view, while the written status remains available to screen readers.

v3.18

August 17, 2026

AI model access now matches each agent plan

The AI model picker and live replies now use the same plan for each agent, including Shopify agents with their own store plan.

Fixed1

A Shopify agent no longer shows account-plan models as active when its store plan does not include them. The picker now shows the Default Model and locks higher models, matching the model that website chat and the chat API actually use.

v3.17

August 17, 2026

Live updates from shipment tracking pages

Order lookup can now read the public tracking page attached to an order and include its newest shipment updates directly in the answer.

Improved2

When Shopify or WooCommerce provides a tracking link, the assistant checks it for useful updates such as in transit, delayed, out for delivery, or delivered. This works in website chat and every connected messaging channel, including email-only order lookup when enabled.
When an order contains both a courier tracking page and a tracking-app link, the assistant now prefers and shares the courier’s own page. This works with any courier link supplied on the order, while invoice and shipping-label links are ignored.

Security1

Email-only tracking answers continue to hide customer names, addresses, contact details, and payment details even when those details appear on the linked tracking page.

v3.16

August 17, 2026

A clearer WhatsApp messages list

The Shopify app now focuses its WhatsApp messages list on the three order updates available there: cash-on-delivery confirmation, order shipped, and order delivered.

Improved1

Order confirmed and payment reminder have been removed from the Shopify app list, so merchants no longer see options that are not part of the current embedded experience. The other message controls and statuses are unchanged.

v3.15

August 17, 2026

Safer WordPress connections

Connecting a WordPress site or WooCommerce store now verifies that the same signed-in site administrator started and completed the approval before any plugin settings change.

Security1

WordPress and WooCommerce connection callbacks now require the original administrator’s time-limited approval as well as the existing one-time connection check. Requests without both checks are rejected before any site setting is saved.

v3.14

August 16, 2026

Order tracking on every channel

Order tracking now works the same way in WhatsApp, Instagram, Messenger, Slack, and Discord as it does on your website: the assistant asks for what it needs, checks the order, and answers with the real details. Order numbers with a store prefix are recognized too.

Improved4

Shoppers can describe their order however they like. Details are now read from the conversation itself instead of being pattern-matched, so wording such as “my order number is 1453” works, and so does giving the number and email in separate messages.
An email-only order list now focuses on orders still on the way in every chat app, not just on your website. Delivered, cancelled, and refunded orders are left out unless the shopper asks for all of them.
Live Shopify and WooCommerce product recommendations now work in WhatsApp, Instagram, Messenger, Slack, and Discord as well as the website chat. Website shoppers see product cards, while shoppers in messaging apps receive the current product details and links in the reply.
WooCommerce order tracking in the website chat is now a natural conversation too. Shoppers can type their order number and checkout email together or in separate messages instead of filling in a separate form.

Security1

WooCommerce email-only order lists are now double-checked against the exact checkout email before anything is shared, so a broad store search can never surface another customer’s order.

Fixed3

Your agent can now look orders up in WhatsApp, Instagram, Messenger, Slack, and Discord. It previously had no way to check an order in those chats and would tell shoppers to look in their confirmation email or sign in to the store instead.
A found order now comes back with its real details in messaging apps. Shoppers used to get the line “the order card is shown below” with nothing after it, because the card only ever existed on the website chat.
Order tracking now finds orders in stores that add a prefix or suffix to order numbers. If your orders are named like SS#1453, a shopper typing 1453 previously got “I couldn’t find a matching order” even with the right email or phone number. Any of 1453, #1453, or SS#1453 now finds the same order.

v3.13

August 16, 2026

Create WhatsApp messages from Shopify

You no longer have to build WhatsApp message templates by hand. Create them in the Fetchply app, have the wording written for you, and submit them for approval without leaving Shopify — then pick an approved message from a list instead of retyping its name.

New2

A new WhatsApp messages tab on the Cash on delivery page creates the wording WhatsApp requires before a business can start a conversation. Choose what the message is for, let Fetchply write it, review it, and submit it for approval — the settings and the message they depend on now sit side by side.
Five message types are available: cash on delivery confirmation, order confirmed, order shipped, order delivered, and payment reminder. Each one shows where it stands with WhatsApp — pending, approved, or rejected, with the reason — and the screen says which ones Fetchply sends automatically today.

Improved3

Cash on delivery now offers a list of your approved messages instead of asking you to type the name. A mistyped name used to go unnoticed until a confirmation failed to send.
The optional extra item is now chosen from your own products with Shopify’s product picker, and its price is filled in for you, instead of pasting a product reference by hand.
The Cash on delivery screen now uses Shopify’s own save bar, so unsaved changes are announced where you expect them and can be discarded in one click. The wording used when nobody answers can now be changed too; it previously could not be saved.

Fixed3

When WhatsApp turns down a message you submit, you now see WhatsApp’s own reason for it. Every refusal previously appeared as “Could not reach Fetchply”, which sent people to check their connection for a problem that was never about their connection.
A message that cannot be submitted because the connection points at the wrong WhatsApp Business account now says so and tells you to reconnect. It used to suggest checking the customer’s phone number, which had nothing to do with it.
Suggested wording no longer ends on a numbered placeholder. WhatsApp turns those down even when a full stop follows, so a suggestion that finished with the order total was rejected the moment it was submitted. Fetchply now catches it before it costs you a submission, and the editor says what to fix.

v3.12

August 16, 2026

Cash on delivery reliability

Cash on delivery confirmation is more dependable on busy stores: orders always get their label, reminders keep running no matter how many shoppers are mid-decision, and a used-up message allowance now pauses sends instead of quietly going over.

Improved2

Cash-on-delivery orders are picked up faster and more reliably at busy times, so Shopify never gives up on sending us your new orders.
The setup guide now explains that orders showing a payment method of Manual are not treated as cash on delivery automatically, and how to add it yourself if that is what Manual means in your store.

Fixed3

An order whose label could not be written to Shopify on the first try is now always repaired. Previously a small number of cash-on-delivery orders could end up with no label at all, which made them look like ordinary prepaid orders to whoever was packing.
Reminders and deadlines no longer slow down on a busy store. When many shoppers had an optional extra item still on offer, they could crowd out other stores’ reminders for up to an hour.
Confirmations and reminders are now held when your message allowance runs out and resume as soon as it renews or you top up, as long as the order is still inside your Give up after window. They previously kept sending past the allowance.

v3.11

August 15, 2026

Cash on delivery confirmation

Shopify stores that sell cash on delivery can now have every new COD order confirmed on WhatsApp before it ships. The shopper gets one message with their order number and total and three choices, your assistant answers their questions while they decide, and their answer is written straight onto the Shopify order as a label — so you stop paying to send parcels that get refused at the door.

New5

New cash-on-delivery orders now get an automatic WhatsApp message asking the shopper to confirm, change, or cancel. Their answer labels the order in Shopify as COD Confirmed, COD Cancelled, or COD Awaiting Confirmation, so your packing team can filter and ship with confidence.
Shoppers can ask about delivery, the product, or sizing before they decide. Your assistant answers from your store’s own information and then asks them again to confirm, so a question never leaves the order forgotten. If it does not know something it says so instead of guessing a delivery date.
Reminders are yours to set: how long to wait, how many to send, and how long to keep waiting before an order is left unconfirmed. A shopper mid-conversation is never interrupted by one, and nobody is ever messaged twice about the same order.
You can offer one optional extra item after the shopper confirms. Accept and it is added to their existing order with the new total shown, payable on delivery like the rest. Their original order ships either way.
A new Cash on delivery screen shows total COD orders, how many were confirmed, cancelled, or still waiting, revenue from accepted extras, and the shipping cost you avoided. It also lists anything needing your attention, such as shoppers who asked to change their order.

v3.10

August 15, 2026

Product cards in the inbox

Product recommendations your agent sent to a shopper now look the same in the inbox as they do in the chat widget: a swipeable row of product cards with images, prices, and stock labels, instead of a plain stack.

Improved1

The product row now sizes its cards to the space it actually has, so recommendations stay readable in the narrow inbox transcript, in the chat widget, and on wide screens alike.

Fixed1

Product recommendations in a conversation now appear as proper product cards in the inbox. They previously showed as an unstyled list, so it was hard to tell which products the shopper was offered.

v3.9

August 15, 2026

Help center

A new Help center in the dashboard sidebar answers product questions without leaving your work. One box searches the documentation as you type and hands the same question to the Fetchply assistant, which replies with links to the pages it used.

New3

Help center is now in the side menu, in the same place whether you are inside an agent or on an account page. Type a question to find the documentation page that covers it, or press Enter to have the Fetchply assistant answer in a panel beside the results.
Opening the Help center from another screen shows the documentation for that screen first, so a question about Sources or Install starts with the right pages already listed.
With the box empty, the Help center lists every area of the product and its most useful pages, giving you the whole documentation map on one screen.

Improved1

Questions asked in the Help center do not count against the messages included with your plan, and documentation links open in a new tab so an in-progress conversation is never lost.

v3.8

August 14, 2026

Answer language

Choose the language your agent answers in. Pick from English, Roman Urdu, Spanish, German, Italian, Hindi, Arabic, or French during onboarding or anytime in AI rules, and every reply follows it across the widget, API, and connected channels.

New2

A new Answer language setting lets each agent reply in a fixed language: English (the default), Roman Urdu, Spanish, German, Italian, Hindi, Arabic, or French. It applies everywhere the agent answers, including the website widget, the chat API, WhatsApp, Instagram, Messenger, Slack, and Discord.
The language selector, complete with flags, appears on the first onboarding step, in Widget → AI rules on the dashboard, and in the Shopify app’s setup wizard and customizer.

Improved1

With the default English setting, agents keep following visitors who write in another language, so nothing changes for existing agents unless you pick a specific language.

v3.7

August 14, 2026

Launcher label options

The floating chat launcher can now carry a short text label. Choose icon only, icon + label, or label only from the customizer, on both the web dashboard and the Shopify app, and set your own label text.

New1

A new Launcher label setting lets the chat bubble launcher show a text label next to its icon, or a label alone, instead of the icon-only button. Pick the style and the wording (up to 40 characters); leaving the text empty shows "Chat with us".

Improved1

The Shopify customizer’s launcher preview now reflects the label options live, so you can see the pill-shaped launcher before it reaches your storefront.

v3.6

August 14, 2026

Richer navigation and unified file conversion

The website header now surfaces more of the site: the Integrations and Resources menus show three columns on desktop, and Resources gained direct links to the how-to guides, comparisons, alternatives, and best AI chatbot rankings. The free file converters at fetchply.com/tools now run on the same conversion engine that powers Training Data uploads.

New1

The Resources menu now links directly to the how-to guides, the Compare section, the Alternatives guides, and the Best AI chatbots rankings, on both desktop and mobile.

Improved3

The Integrations and Resources menus in the website header now display in three columns on desktop, so every destination is visible without scrolling.
The free PDF, DOCX, and CSV converters at fetchply.com/tools now use the same conversion engine as Training Data uploads in the dashboard, with the same supported formats, the same 10MB per-file limit, and clearer messages when a file is too large or the wrong type. Oversized or mistyped files are now caught before they upload.
The RTF to Markdown tool has been retired because its converter no longer supports the format. Its address now leads to the full tools list; for Rich Text files, re-save them as .docx and use the DOCX converter, which preserves more structure.

v3.5

August 14, 2026

Widget Help tab polish

The Help tab in the chat widget now only appears when you have published answers for it, and those answers display with their intended formatting instead of raw markup.

Improved1

The Help tab in the widget’s bottom navigation is now hidden when an agent has no published Instant Answers, so visitors never land on an empty Help screen. It appears automatically once you add your first answer.

Fixed1

Help answers written with formatting (bold text, lists, links, headings) now display properly in the widget’s Help tab in both chat and search modes, instead of showing raw formatting codes around the text.

v3.4

August 14, 2026

Reliable contact form delivery

Messages sent through the contact page now always reach us. Some visitors whose browser autofilled the form saw a success confirmation while their message was silently discarded by spam protection; that is fixed. The custom plan inquiry, newsletter, and bug report forms were audited at the same time and every one of them is now guaranteed a delivery destination.

Improved1

Contact, custom plan, newsletter, and bug report submissions are now guaranteed a delivery destination, so an incomplete server setup can no longer cause inquiries to go unanswered.

Fixed1

The contact form no longer discards messages from visitors who used browser autofill or a password manager. Spam protection now tells real people apart from bots instead of mistaking autofilled submissions for spam.

v3.3

August 14, 2026

Free tools with guides

Every free Markdown converter at fetchply.com/tools now comes with its own guide: what the tool does, how to use it step by step, honest notes on limitations and privacy, and answers to the questions people actually hit while converting.

Improved3

Each free tool page now explains what the converter does and when to reach for it, with a numbered walkthrough tailored to that format, from publishing a Notion page or Google Doc before converting it to pasting spreadsheet cells as a Markdown table.
A "Good to know" section on every tool page covers the honest edge cases up front: scanned PDFs with no text layer, pages behind logins, formatting that Markdown cannot express, and which conversions run entirely in your browser without uploading your data.
Every tool page answers common questions, like why a sharing link is not the same as a published link for Google Docs, how quoted commas are handled in CSV data, and what to do when a PDF comes back empty.

v3.2

August 14, 2026

Slack Identity in the Inbox and Integration Hardening

Slack conversations in the inbox now show who is talking: the sender’s Slack name, profile photo, and email appear on each conversation. The integration also got more reliable and more secure: uninstalls are detected automatically, reconnecting a workspace always works, and connecting Slack is protected against tampered connection links.

New1

Slack conversations in the inbox now show the sender’s Slack name, profile photo, and email address instead of a generic visitor label. Identity fills in automatically as people message your agent; names or emails you have edited by hand are never overwritten. Workspaces connected before this release need to reconnect once from Integrations → Slack to grant the new profile permissions.

Improved1

Removing Fetchply from a Slack workspace (uninstalling the app or revoking its access) is now detected automatically, so the dashboard shows the real connection state without waiting for a failed message.

Security1

Connecting Slack now requires being signed in to Fetchply in the same browser, and connection links expire after ten minutes. This prevents tampered links from attaching a workspace to the wrong account.

Fixed2

Reconnecting a Slack workspace to a different agent no longer fails when an earlier connection had been disconnected. The old link is cleaned up automatically during the new connection.
A Slack message that arrived while Fetchply was briefly slow to respond could occasionally be answered twice when Slack retried the delivery. Retries are now recognized for a full hour, so each message gets exactly one answer.

v3.1

August 14, 2026

How-to guides on the website

The website has a new how-to library: fourteen step-by-step guides that each walk one real setup from start to finish, from installing chat on Shopify, WordPress, or any website to connecting WhatsApp, Slack, and Discord, tracking orders, and capturing leads.

New3

A new how-to section on the website walks through fourteen common setups in plain language: adding the chat widget to Shopify, WooCommerce, WordPress, or any website, connecting WhatsApp, Instagram, Messenger, Slack, and Discord, training the agent on your own content, order tracking, lead capture, guided chat flows, and cutting repeat support tickets.
Every guide opens with an "In short" summary and a linked overview of the steps, lists what you need before you start, and ends with a "You’re done when" checklist so you can confirm the setup actually worked.
How-to guides are linked from the website footer under Resources, and each guide links to the matching documentation page for the full reference.

v3.0

August 14, 2026

Comparison, Alternatives, and Best-of Pages on the Website

The website gained three new sections to help you choose honestly: thirty side-by-side comparisons of Fetchply and other platforms, thirty guides to the best alternatives to each platform, and fifteen ranked buyer’s guides to the best AI chatbots for specific platforms, teams, and budgets.

New4

A new Compare section at fetchply.com/compare lines Fetchply up against thirty platforms people evaluate alongside it, from AI chatbot builders to live chat suites, social messaging tools, and ecommerce helpdesks. Each page covers the same ten features side by side, pricing for both products, and clear "choose this one if" guidance for either side.
Every comparison ends with common questions people ask when switching or evaluating, such as how to migrate an existing chatbot, which platform suits an online store, and how costs compare in busy months.
A new Alternatives section at fetchply.com/alternatives collects thirty guides to the best alternatives to popular chat and support platforms. Each guide explains why teams look for a change, what Fetchply offers as an alternative, and which other platforms are worth evaluating, with links to the full comparisons.
A new Best AI chatbots section at fetchply.com/best ranks the leading platforms for fifteen specific needs, from Shopify and WordPress sites to small businesses, lead generation, WhatsApp, and free or budget picks. Every guide explains how the ranking was made and when a competitor is the better choice.

Improved1

The website footer now includes Compare, Alternatives, and Best AI chatbots links under Product, so all three sections are easy to find from any page.

v2.99

August 13, 2026

Choose where your widget appears

A new Display tab lets you decide which devices and which pages of your site the chat widget shows on, with a tester that answers "would it appear here?" before you save.

New5

Display settings are here. Pick All devices, Desktop only or Mobile only, and choose whether the widget shows on all pages, only on pages you list, or everywhere except pages you list.
Page rules match on "contains", "is exactly", "starts with" or "ends with". Type a short path like /checkout or paste a full address — capitals and a trailing slash are ignored either way, so a rule keeps working however the link is written.
A "Test a page URL" box tells you, for desktop and mobile at once, whether the widget would show on that page and which setting is hiding it. No more guessing on your live site.
The same Display tab is in the Shopify app, so you can keep chat off checkout without leaving Shopify admin.
Exporting contacts in the Shopify app now asks how much to take: Current page for just the people on screen, or All contacts for everyone matching your search, channel, and tab. Dates still narrow a full export to a period, and the dialog says how many contacts the file will hold either way.

Improved6

Rules are applied as shoppers browse, not just on the first page they land on: the widget appears and disappears as they move around, and follows a phone being rotated or a browser window being resized.
Picking a page setting before you have written a rule leaves the widget visible everywhere and shows a warning, so the chat can never be switched off by a half-finished rule.
Customize in the Shopify app is tidier. Display style and source citations now sit with the rest of your display settings on the Display tab, and starter questions have their own card on Look & feel, so there is one tab less to hunt through. Nothing you have already saved changes.
The Contacts list in the Shopify app is one clean card. Search, filters, tabs, the table, and the pager share the same panel, and every dividing line runs the full width of it, so the list is easier to scan on a wide screen.
Proactive messages in the Shopify app is now a Proactive chat page. The list gained All / Active / Inactive tabs, a search box, views, clicks and a click-through rate per row, a last-changed time, and a pager once you have more chats than fit on screen.
Every proactive chat row carries its actions in one menu — edit, set active or inactive, delete — and a Reload button tells you how old the figures on screen are, so nothing shifts under you while you work.

v2.98

August 13, 2026

Contacts in the Shopify App

The embedded Shopify app has a new Contacts page: every shopper your assistant has met, in one list, sorted into customers, leads, and anonymous visitors, searchable and exportable without leaving Shopify admin.

New5

Contacts is now in the Shopify app menu. It gathers everyone who chatted with your assistant, left their details, or ordered in chat into one row per person, with their email, channel, location, and how many conversations they have had.
Every contact is sorted into one of three types you can filter by: Customer for people who ordered through the assistant, Lead for people who gave an email or phone number but have not ordered yet, and Anonymous for visitors who only chatted. The Lead tab is your follow-up list.
Search by name, email, or phone, narrow the list to a single channel such as your online store or WhatsApp, sort by newest activity, name, most conversations, or highest order value, and show 10, 25, or 50 people per page. Searching and paging happen across your whole directory, not just the rows on screen.
Export downloads everyone matching your current search, channel, and tab as a CSV file, up to 10,000 contacts, ready to open in Excel, Numbers, or Google Sheets.
Export now opens a short dialog that tells you how many contacts the file will hold and lets you limit it to people last active between two dates. Both dates are optional, so you can export a single month, everything since a launch, or the whole list as before. Each file is named after the period you picked, so exports for different ranges do not overwrite each other.

Improved1

If the list cannot be loaded, the page keeps saying so and offers Retry instead of showing an empty table, so a brief network hiccup never reads as "you have no contacts".

v2.97

August 13, 2026

Playground in the Shopify App

The embedded Shopify app has a new Playground page: ask your assistant what your shoppers ask, see exactly what it replies, and rewrite any answer that is wrong without leaving Shopify admin.

New2

Playground is now in the Shopify app menu. Ask a question and the live assistant answers as it would on your storefront, with how long it took and which page or instant answer it used.
Every answer has a "Fix this answer" button. It opens prefilled with your question and the assistant’s reply, so you can rewrite it and save it as an instant answer that the assistant uses from then on, on every channel.

Improved5

Fixing the same question more than once now updates the answer you already saved instead of adding a competing copy, so repeated corrections keep your training data clean and the old wording stops being used.
The answer editor in the Shopify app now has Write and Preview tabs, so you can check the finished reply exactly as shoppers see it instead of reading formatting marks. The formatting buttons work on your selection, highlight when your cursor is inside bold text or a list, and respond to Ctrl+B, Ctrl+I, and Ctrl+K.
Testing your assistant is now free: messages you send in the Playground, in the dashboard or the Shopify app, no longer use your monthly message allowance. Test as much as you need before your answers reach shoppers — only extremely heavy use, past 500 test messages in 30 days, starts counting again.
The setup guide’s "Try your assistant" step, the home screen, and Settings now all open the Playground, so testing and fixing an answer happen in the same place.
Training data in the Shopify app now opens on Sources, the content most agents are trained on, and each tab shows how much it holds. Instant answers sits right next to it.

Fixed5

The Playground conversation now sits in a fixed-height box that scrolls on its own, so a long test no longer runs behind the question box and the buttons below it stay where you left them.
Test conversations that never received a message no longer show up as empty conversations in your inbox.
A crawled page saved with an unusual web address no longer appears in Training data as a website called "null" that could not be opened or removed.
If the connection drops while an answer is streaming in the Playground, the part you were reading now stays on screen with a note that it was cut off, instead of being replaced by an error.
In the answer editor, the list and heading buttons now work on an empty answer: they start the list and leave your cursor ready to type. Pressing Enter to confirm a Japanese, Chinese, or Korean input suggestion no longer sends the question early.

v2.96

August 12, 2026

Hardened Sign-In Codes

Sign-in, signup, and password-reset codes are now protected by account-level limits that survive requesting a new code, so a stolen password is no longer enough to guess your way in, and nobody can flood your inbox with code emails.

Improved1

When a limit is reached, the sign-in, signup, and password-reset screens now say so and tell you to wait a few minutes, instead of showing a generic "invalid code" message.

Security2

Wrong sign-in codes are now counted per account rather than per code, so guessing attempts can no longer be reset by requesting a fresh code or spread across many simultaneous tries. Someone who has your password still cannot get past the emailed code.
Requesting sign-in, signup, and password-reset codes is now limited on the server as well as in the browser, so nobody can bombard an account’s inbox with code emails by bypassing the on-screen "Resend" countdown.

v2.95

August 12, 2026

Smarter Automation Notifications

Automation notifications now carry the substance of the event by default, and the builder shows exactly which placeholders each trigger provides as click-to-copy chips under every message box.

Improved2

A "Notify the team" step with an empty message now includes a summary of the event on its own: the conversation messages for a new conversation, the contact details for a captured lead, or the visitor’s request for a handoff. No more near-empty notification emails.
The automation builder now shows the trigger’s available fields as click-to-copy chips under every message box, so you can see exactly which placeholders exist and paste them without guessing.

v2.94

August 12, 2026

Richer New Conversation Automations

Automations triggered by a new conversation now receive the full opening exchange: the visitor’s first message, your agent’s first reply, and a visitor identifier are all available to conditions, message placeholders, and webhook deliveries.

Improved1

The "A new conversation starts" trigger now includes the agent’s first reply and a visitor identifier alongside the visitor’s first message, so notifications, emails, Slack and WhatsApp messages, and webhook payloads can show the whole opening exchange.

v2.93

August 12, 2026

Full Integrations Catalog in Shopify

The Integrations page inside the embedded Shopify app now shows the full catalog: Facebook Messenger, Discord, Automations, Guided Flows, Commerce, and Google Sheets join the existing options, organized into Channels and Tools sections.

New1

The embedded Shopify app now lists every available integration: Facebook Messenger, Discord, Automations, Guided Flows, Commerce, and Google Sheets appear alongside Instagram DMs, WhatsApp Business, Slack, Lead Capture, Functions, and Webhooks.

Improved1

The Integrations page in the embedded Shopify app is now grouped into Channels and Tools and automation sections, so it is easier to find the option you need.

v2.92

August 12, 2026

Cleaner Billing Page

The Billing page is easier to read at a glance: your plan card now shows live usage on each allowance, every number appears in exactly one place, and the full plan comparison table opens only when you ask for it.

Improved4

The current plan card now shows messages and training data usage directly on your plan allowances, so you no longer read the same limits in two separate sections.
Add-on message balance and purchase history live in one place under Add-ons, instead of being repeated in the usage overview.
The full feature comparison table is tucked behind a "Compare all features" control, keeping the page short while every detail stays one click away.
For Shopify-billed accounts, the page no longer repeats the "Manage in Shopify" notice; the plan card carries the action and the plan table explains where changes happen.

v2.91

August 12, 2026

Shopify App Test Chat

The embedded Shopify app now lets you try your assistant right from the Settings page: open a test chat inside Shopify admin, ask questions, and see how it answers with your current settings, without touching your storefront.

New1

A Test your assistant button on the Shopify app’s Settings page opens the same test chat as the setup guide, so you can check answers right after changing a setting.

Fixed1

On the Shopify app’s Settings page, the Agent status tab no longer crams the status card against the avatar card; sections keep an even, readable spacing.

v2.90

August 12, 2026

Simpler Visitor Identity Setup

Visitor identity now lives with the rest of your install options under Widget → Install, trimmed to the two things you actually set — your secret key and how strictly identities are checked — next to a rewritten guide with short snippets for Shopify, WordPress, Next.js and more.

Improved2

Visitor identity moved from Settings to Widget → Install, where it sits with your embed code and developer options, and folds away until you need it. It is down to the essentials now: your secret key, how strictly identities are checked, and a Setup guide button.
The Identify logged-in users guide is rewritten in plain language with short copy-paste snippets for Shopify, WordPress, Next.js, React apps, and any other website. Each one covers signing people out as well as in, so a shared computer never shows the previous person’s chat, and the guide adds a field reference, ready-made code for Node, PHP, Python and Ruby, and expanded troubleshooting.

v2.89

August 12, 2026

Tidier Shopify Policy Import

Importing store policies in the embedded Shopify app is now calmer: one clear summary notification tells you what was imported and what still needs your attention, instead of a stack of banners.

Improved1

After you select Import from Shopify on the Store policies page, a single summary banner now confirms how many sources were imported and points out any sections that still need to be filled in, replacing the previous stack of per-source and per-warning banners.

v2.88

August 12, 2026

Identify Logged-in Users

Your website can now tell the agent who the signed-in visitor is. The agent greets them by name and stops asking for details it already has, your inbox shows who each conversation belongs to, and an optional identity secret proves the identity is real.

New4

Identify signed-in visitors from your website with a small script snippet or attributes on the embed tag: pass a user ID, name, email, phone, avatar, and up to 20 custom attributes.
Identity verification: generate a secret in Settings → Visitor identity and have your server sign each identity. Verified conversations show a Verified identity badge in the inbox, and a Required mode rejects unsigned identities once your site sends signatures everywhere.
The agent is aware of the signed-in visitor: it can greet them naturally and no longer asks for a name or email it already knows.
Conversations in the public API now include the visitor’s external user ID, verification status, and custom attributes.

Improved1

The Visitor identity settings are now a friendly three-step setup guide with copy-paste snippets for identifying visitors, signing identities on your server, and testing the result in your inbox.

Security1

Signing out via the widget clears saved conversations on that device, so the next person on a shared computer cannot read them, and the chat widget now ignores messages from other origins on the page.

v2.87

August 12, 2026

Function Address Placeholders

Custom functions can now call APIs that expect a value inside the web address itself — like /orders/12345 — by writing a placeholder such as {{param:order_id}} into the address.

New1

Function addresses accept parameter placeholders: write {{param:name}} in the path or query of the URL and the agent fills in the visitor’s value when it calls your API.

Improved1

The function editor checks placeholders as you type: each one must match a required parameter and sit after the domain, so a misconfigured address is caught before saving instead of failing in chat.

Security1

Placeholder values are safely encoded before they enter the address, so a visitor-supplied value can never redirect the request to a different page or site, and a call with a missing value is stopped before it is sent.

v2.86

August 11, 2026

Stripe Billing

Your agent can now handle billing conversations end to end with Stripe: it answers subscription and payment questions for a visitor’s billing email, and hands changes like cancelling or updating a card to your secure Stripe customer portal.

New2

Stripe billing ready-made integration: connect a restricted Stripe API key and the agent answers “is my subscription active”, “when do I renew”, and “did my payment go through” for the visitor’s billing email.
When a visitor wants to cancel, switch plans, update their card, or pay an open invoice, the agent sends them to your Stripe customer portal sign-in page, where Stripe emails a secure sign-in link before any change can be made.

Security1

The Stripe tools are read-only and share only subscription status, renewal date, and the latest invoice’s payment status and amount — never names, addresses, or payment details — and setup guides you to a restricted key that can read nothing else. Account changes always require the Stripe-verified email sign-in.

v2.85

August 11, 2026

Zendesk and Freshdesk Support Tickets

Your agent can now hand tough questions to your support team: two new ready-made integrations file a ticket in Zendesk or Freshdesk with the visitor’s name, email, and issue, so a human follows up by email.

New3

Zendesk ready-made integration: when the agent can’t resolve an issue, it collects the visitor’s name, email, subject, and details, files a Zendesk ticket, and shares the ticket number in the chat.
Freshdesk ready-made integration: the same ticket-filing flow for Freshdesk helpdesks, set up with just your subdomain and API key.
Functions support Basic authentication: enter credentials as username:password and they are encoded and sent securely on every call, alongside the existing bearer token and API-key header options.

Security1

The ticket integrations are create-only by design: the agent can open tickets for a visitor but can never read existing tickets, so one visitor can’t see another customer’s support history.

v2.84

August 11, 2026

Discord Direct Message Replies Reach the Inbox

When your team replies to a Discord member from the inbox, the member can now answer that direct message and their reply lands in the same inbox conversation, so Discord conversations no longer go one-way.

Improved1

Files a member sends in a direct message reply show up in the inbox conversation as links, and the member’s Discord name and profile photo stay up to date on the conversation.

Fixed1

Direct message replies from Discord members now appear in the inbox conversation they belong to. Previously a member answering the bot’s direct message was never delivered, so the conversation looked one-sided.

v2.83

August 11, 2026

Lead Capture on the Integrations Page

Lead capture now has its own page on fetchply.com alongside the other integrations, explaining how the in-chat form turns visitors into contactable leads, and the header menu is now called Integrations.

New1

A new Lead capture page under Integrations on fetchply.com shows how the in-chat form works: when it appears, which fields it can ask for, and how leads reach your dashboard, Google Sheets, or webhooks.

Improved1

The Channels menu in the website header is now called Integrations, matching the integrations page it links to, and includes Lead capture.

v2.82

August 11, 2026

Discord Integration

Your agent can now answer questions inside Discord: connect a server in a couple of clicks and members get trained answers with the /ask command, with every conversation flowing into your shared inbox.

New4

Discord integration: connect one Discord server to an agent from Integrations → Discord using the managed Add to Discord flow, with no app or credentials to create.
The /ask slash command lets any server member ask the agent a question in a channel and get an answer from your trained content, with long answers split across messages automatically.
Discord conversations appear in the shared inbox alongside other channels, and instant answers from your Q&A pairs are delivered without using plan messages.
Team members can reply to Discord conversations from the inbox: after a takeover, replies reach the member as a direct message from the bot, file attachments arrive as links with image previews, and the composer confirms whether each reply was delivered.

Improved3

When a team member has taken over a conversation from the inbox, /ask lets the member know a person will follow up instead of sending an automatic answer.
Fetchply.com now features a customer spotlight above the questions section, where a Shopify store owner describes what changed after adding Fetchply to their storefront.
Discord conversations in the inbox show the member's Discord name and profile photo, and the inbox filter bar includes a dedicated Discord channel.

Fixed2

While a visitor was part-way through a guided flow, the agent could interrupt and ask for contact details instead of waiting until the flow finished. Guided flows now run to the end without that interruption.
The custom plan enquiry form on the pricing page failed to send when a higher monthly message volume was selected. Every volume option can now be submitted.

v2.81

August 11, 2026

A New Homepage

The Fetchply homepage has a new animated hero that shows the product promise at a glance: a customer presses a question, and the answer drops out instantly, stocked entirely from your own content.

Improved2

A refreshed homepage hero makes it easier to understand what Fetchply does in seconds: every customer question answered instantly on your website, WhatsApp and Instagram, using your own content.
The homepage answer machine is interactive: press any question button, like Where is my order or Pricing plans, and watch its answer drop into the tray.

v2.80

August 10, 2026

Functions Reliability

Functions (custom endpoint tools) got more dependable: a successful call is always reported as a success even during brief service hiccups, and the Functions activity analytics stay fast as call history grows.

Improved1

The Functions activity tab loads its usage statistics faster for agents with a long call history.

Fixed1

In rare cases a function call that succeeded (for example a completed booking) could be reported to the visitor as failed, which risked a duplicate attempt. Successful calls are now always answered as successes.

v2.79

August 10, 2026

Inbox Readability Fixes

Messages sent by your team in the inbox are now fully readable: links, code, tables, and quotes inside a teammate reply no longer blend into the bubble color.

Fixed1

Links inside a teammate reply in the inbox were nearly invisible because they used the same color as the message bubble. They now use a contrasting color, along with headings, bold text, code, quotes, and tables in those replies.

v2.78

August 10, 2026

Automation Send Steps, Wait Steps & Handoff Trigger

Automations can now message people directly and pace themselves: send emails, WhatsApp messages, and Slack messages as automation steps, pause a run with a Wait step, react when a visitor asks for a human, and personalize any message with fields from the event.

New5

Three new automation actions: Send an email to any address, Send a WhatsApp message to any number (with optional approved template for messages outside the 24-hour reply window), and Send a Slack message to your connected workspace.
A new "Visitor asks for a human" trigger starts an automation whenever someone requests a handoff, carrying the visitor's email, message, and channel so your follow-up can use them.
A Wait step pauses an automation for minutes, hours, or days (up to 7 days) before running the next step, for example to send a follow-up email an hour after a handoff request.
Message personalization with fields: notification and send steps can include placeholders like {{email}} or {{name}} that are filled in from the event that triggered the run, including using a captured lead's email as the recipient.
A ready-made template sets up a team notification for handoff requests in one click, which you can extend with send and wait steps.

v2.77

August 10, 2026

Automation Notifications via Email & WhatsApp

Automation notifications can now reach you outside the dashboard: the Notify the team action can additionally send the same message by email, by WhatsApp, or both.

New1

The Notify the team action in automations now has delivery channels: alongside the dashboard notification center, you can send the notification to your account email, to a WhatsApp number of your choice via your connected WhatsApp integration, or both.

Improved1

Automation steps on the canvas now show which channels a notification goes to, and the run history records how each channel delivery went.

v2.76

August 10, 2026

Automation Builder Upgrade

The automations builder grew up: drag steps anywhere and your layout is saved, undo and redo any change, work with full keyboard shortcuts, and see exactly what needs fixing before an automation can go live.

New3

Steps in the automations builder can now be dragged anywhere on the canvas, and your arrangement is saved with the automation. A Tidy layout button re-arranges everything automatically whenever you want a fresh start.
Undo and redo in the automations builder: every change to steps and connections can be reverted with Ctrl+Z and restored with Ctrl+Shift+Z, including from the new toolbar buttons.
Keyboard support across the builder: Ctrl+S saves, Delete removes the selected step or connection, and Escape clears the selection.

Improved3

Problems are now easier to find and fix: an issues panel above the canvas lists everything blocking a save in plain language, clicking an issue jumps to the affected step, and affected steps are marked directly on the canvas and the mini-map.
Connections are clearer and safer: they show Yes/No branch labels, can be removed with a click or the Delete key, and connections that would loop the automation back on itself are rejected while you drag.
When editing a condition, the field box now suggests the fields the chosen trigger provides, with a short description of each. The builder also warns before you leave or close the page with unsaved changes, and destructive actions ask for confirmation in a proper dialog.

Fixed1

Automations with a condition followed by more steps were sometimes wrongly reported as "not reachable from the trigger" and could not be saved or turned on. Branching automations now validate correctly.

v2.75

August 10, 2026

Inbox Channel Sidebar

The inbox now has a collapsible channel sidebar. Every channel your agent receives on is listed with its icon, name, and unread count, so you can see where new messages are waiting and jump straight to one channel.

New1

A channel sidebar in the inbox on laptop and larger screens. It lists your views (all, unread, needs agent) and every connected channel with its unread count, and collapses to a narrow icon strip when you want more room; the inbox remembers your choice.

Improved1

On smaller screens the channel filters stay as the compact icon row above the conversation list, so nothing changes on mobile.

v2.74

August 10, 2026

Smarter Error Recovery

The Try again button on error screens now does what it says: it reloads the affected part of the page with fresh data, so temporary hiccups recover in place without a full page refresh.

Improved1

Pressing Try again on an error screen in the dashboard, chat widget, admin area, or website now re-fetches fresh data and re-renders the section that failed, instead of only redrawing what was already loaded. Temporary glitches, like a brief connection drop, now recover on the first click far more often.

v2.73

August 10, 2026

Instant Navigation

Moving between pages now feels instant. The dashboard shows the next page immediately with a lightweight placeholder while its content loads, instead of waiting on the previous page after a click.

Improved2

Dashboard pages now respond to every click right away: the page switches immediately and content fills in as it arrives, so the app no longer feels stuck while loading.
Links across the site preload smarter, so frequently visited pages open faster on repeat visits.

v2.72

August 10, 2026

Guided Flows Toggle

Guided Flows is now a per-agent integration you turn on under Integrations. While it is off, no flow is shown or started on any channel; agents already using guided flows were switched on automatically, so nothing changes for them.

New1

A Guided Flows toggle under Integrations. Turn it on to show the Guided flows builder and serve published flows on the widget, WhatsApp, and Instagram. Turning it off hides every entry point and stops flows immediately; flows, drafts, and in-progress conversations are kept and resume when you turn it back on.

Improved1

Agents that already had guided flows were enabled automatically, so existing flows keep working without any action on your part.

v2.71

August 10, 2026

Smarter Usage Meter and Alerts

The message counter now includes your add-on messages, so the remaining number always matches what your agents can actually serve. Low-balance warning emails now watch that combined balance: one when 90% is used, one more when everything runs out.

Improved3

The Messages meter on the Billing page and in the dashboard sidebar now counts your monthly plan and add-on messages together. Previously the counter could show 100% used while add-on messages were still available.
Usage warning emails are now based on your combined message balance: the account owner gets a warning when 90% of plan plus add-on messages have been used, and a final email when everything is used up. Each alert arrives at most once per billing period.
The developer API usage endpoint and the get_usage assistant tool now also report the remaining add-on message balance and the total messages remaining.

v2.70

August 10, 2026

WordPress Plugin

The official Fetchply WordPress plugin puts your agent on any WordPress site in one click: connect from your WordPress admin, and the chat widget goes live with nothing to copy or paste. WooCommerce stores can grant read-only access in one approval step, with no API keys to create by hand.

New3

Official WordPress plugin. Install it from your WordPress admin, click Connect, sign in to Fetchply, pick an agent, and the chat widget is live on every page. Training, customization, conversations, and analytics stay in your Fetchply dashboard, one click away from the plugin page.
New to Fetchply? The connect step can create your agent for you: choose "Create a new agent", and it is built from your WordPress site and starts training on your content immediately, so first-time setup finishes in a single pass.
One-click WooCommerce connection. Instead of creating REST API keys by hand, approve a read-only access request on a WooCommerce screen and your agent can immediately answer product and order questions. Manual key entry still works under Integrations → WooCommerce.

Improved1

The WordPress guide on the Embed tab now recommends the official plugin, with the copy-paste install code kept as a no-plugin fallback.

v2.69

August 10, 2026

Automations

A new Automations integration lets your agent run follow-up actions on its own: when a new conversation starts or a lead is captured, it can notify your team or send the event to a webhook. Turn it on per agent under Integrations.

New4

Automations: an "if this, then that" integration for your agent. React to a new conversation or a captured lead, optionally check conditions like "the lead has an email", and run actions: notify your team in the dashboard or deliver the event to one of your webhook endpoints.
A per-agent Automations toggle under Integrations. Automations only run while it is on, and turning it off stops everything immediately. Each event runs an automation at most once, so retries never duplicate notifications or deliveries.
A visual automation builder. Enable the integration and an Automations page appears in the sidebar: create an automation from a template, edit its trigger, conditions, and actions on a canvas, then turn it on when it is ready. Drafts never run, so you can edit safely.
Run history for every automation. See its most recent runs, whether each one completed, what every step did, and why a run failed. History is kept for 30 days.

v2.68

August 7, 2026

WooCommerce Catalog Accuracy

A parity pass on WooCommerce stores: product recommendations now respect your category and draft settings, honor in-stock requests, show real review counts, and the order lookup form reliably reflects your order-number example and email-only option.

Improved1

When a shopper asks for something that is in stock, WooCommerce product recommendations now leave out sold-out products, matching how Shopify stores already behave.

Fixed3

The "Product categories" filter and "Include draft products" settings for WooCommerce stores now actually shape recommendations. Previously they could be saved but were not applied, so the agent recommended from the full published catalog regardless.
The order lookup form in the website chat for WooCommerce stores again shows your order number example and lets shoppers submit with just their email when email-only lookup is enabled. Both hints could go missing from the live form.
Product cards for WooCommerce stores showed a product’s sales count as its number of reviews. They now show the real review count.

v2.67

August 7, 2026

A More Capable Developer API

The API and connected AI assistants get big upgrades: search what an agent knows and get back the most relevant passages, edit text snippets in place instead of deleting and re-adding them, and read a single source or lead directly.

New5

A knowledge search endpoint in the API. Send a question and get the most relevant passages the agent would use to answer it, each with the title and address of the page or document it came from. It runs the same lookup the agent uses in real conversations, so it is the quickest way to verify what the agent learned. Searches are free and never use message credits.
AI assistants connected over MCP, like Claude and Cursor, get a matching search_knowledge tool, so you can ask "does my agent know our refund policy?" and see exactly what it would find.
A new "Search knowledge" permission for API keys lets you grant search access without exposing anything else.
Text snippets can now be edited in place through the API and by connected assistants: read a snippet back with its stored text, change the title or content, and the agent re-learns it automatically. No more deleting and re-adding a snippet to fix a typo.
Read a single training source or a single lead directly by its ID, instead of paging through lists to find one record.

v2.66

August 6, 2026

Abandoned Cart Recovery

Shopify stores can now win back abandoned checkouts automatically: after a configurable wait, shoppers who opted in to marketing get one reminder with their saved cart and a link straight back to checkout, on WhatsApp when connected or by email.

New4

Abandoned cart recovery for Shopify stores. When a shopper starts checkout and leaves without paying, the assistant follows up with what they left behind and a one-tap link that reopens their exact checkout. Turn it on under Integrations → Shopify → Abandoned cart recovery; it is off by default.
Reminders go out on WhatsApp when WhatsApp Business is connected and the shopper opted in to text marketing, using an approved message template you choose; otherwise they are sent by email. Every reminder respects the marketing consent the shopper gave at checkout.
Built-in safety rules: exactly one reminder per checkout, a configurable wait before sending (2 hours by default), and no reminders for carts abandoned before you enabled the feature. The settings card shows reminders sent and checkouts recovered over the last 30 days.
Every recovery email includes a one-click unsubscribe link, and consent is re-checked right before each reminder goes out, so shoppers who change their mind after abandoning a cart are never messaged.

v2.65

August 6, 2026

Proactive Messages in Shopify Admin

Manage proactive campaigns without leaving Shopify: the embedded app gets a Proactive messages page for creating, editing, pausing, and measuring the messages that nudge storefront visitors into a chat. The app navigation also gets simpler, with the Embed and Guided Flows pages folded into Settings.

New2

A new Proactive messages page in the embedded Shopify app lists your campaigns with their shown and clicked counts, so you can see what works right from Shopify admin.
Create, edit, pause, and delete proactive campaigns from Shopify admin. Changes save to the same place as the Fetchply dashboard, so you can manage them from whichever surface you prefer.

Improved2

A shorter embedded app menu: the Embed page now lives under Settings as the Widget embed tab, and Guided Flows opens from its own Settings tab. Old links and bookmarks redirect to the right tab automatically.
The Settings tabs dropped their green check marks, so all sections fit comfortably on one row.

v2.64

August 6, 2026

Agency Program In Reach

The agency partner program is now one click away from your dashboard instead of something you had to know the address for.

Improved1

Added an Agency program entry to your dashboard account menu. It opens the partner application, and if you are already an approved partner it takes you straight to your partner dashboard.

v2.63

August 6, 2026

Profile Avatars

Put a face on live support: upload a profile photo from account settings or the embedded Shopify app, and it appears next to your replies in the chat widget.

New2

You can now upload a profile avatar from your account settings page. When you reply to a customer live, the photo appears next to your messages in the chat widget, so customers can see a real person is helping them. Square PNG, JPG, GIF, or WebP images up to 512 KB are supported, and you can change or remove the photo at any time.
Merchants using the embedded Shopify app can manage the same avatar without leaving Shopify admin: open Settings → Agent status and upload, replace, or remove your photo there. Both places update the same profile.

v2.62

August 6, 2026

Steadier Shopify Home

A steadier home screen for the embedded Shopify app: brief connection hiccups no longer masquerade as a disconnected store, the chat widget card now reliably shows its live On state, and the home page is less cluttered.

Improved2

Removed the Guided Flows banner from the embedded Shopify home page to keep it focused on your store status and setup. Guided Flows remain available from the app navigation.
The embedded Shopify app now automatically retries brief network hiccups when loading your store data, so momentary blips no longer interrupt the dashboard at all.

Fixed4

Connected stores sometimes saw the "Connect your Fetchply account" setup screen in Shopify admin after a brief network hiccup, even though the assistant was working fine on the storefront. The app now shows a clear "temporarily unavailable" notice instead, retries automatically, and offers a Try again button, so the setup screen only appears when a store truly is not connected.
Returning to the embedded app right after changing your plan could trigger the same setup screen if the plan update was slow to sync. The home screen now loads normally and the plan change syncs in the background.
Saving store settings from the Fetchply dashboard could break the link to a store installed from the Shopify App Store, leaving the embedded app permanently asking you to connect your account and Analytics stuck on "Setting up your assistant" while the assistant kept serving shoppers. Saving settings no longer touches your store connection, and the dashboard now clearly declines manual store credentials for stores the Shopify app already manages.
The "Embed app to your theme" card on the embedded Shopify home page kept showing "Turn on chat" without the green On badge even after the widget was enabled and visibly working on the storefront. The app could not read your theme settings at all, so it never knew the chat was on. It now reads the state reliably — including on large themes and themes that store their settings with extra formatting — and asks Shopify directly for the chat widget's status where available. The card now reflects the real on/off state.

v2.61

August 6, 2026

Page-Aware Answers

The website widget now tells the agent which page the visitor is chatting from, so page-specific questions get grounded answers without pasting links.

New1

The agent now knows the address and title of the page the visitor is on, so questions like "is this product in stock?" or "does this apply to this plan?" are answered in context. Only the page address and title are shared, with search terms and tracking codes stripped out first.

v2.60

August 6, 2026

Reliable Retraining

A retraining fix for agents without a valid website address: a failed retrain no longer leaves the agent stuck reporting that a training job is already in progress.

Fixed1

Retraining an agent that has no valid website address could silently leave behind a stuck training job, so every later retrain was rejected with "A training job is already in progress". Invalid retrain requests are now rejected up front with a clear error, and any previously stuck jobs are cleaned up automatically.

v2.59

August 6, 2026

Polished Proactive Messages

Proactive messages now look and behave like a native part of the widget: the nudge matches your suggested question chips, wins the spot when both would appear, and opens the chat as a proper welcome screen.

Improved2

The proactive message next to the launcher now uses the same chip design as your suggested questions, so the widget looks consistent on your site.
When a proactive campaign is set to run on a page, its message takes the place of the floating suggested question chips instead of competing with them for the same spot.

Fixed1

Selecting a proactive message now opens the chat with your campaign text as the agent’s opener on the welcome screen, with suggested questions below it, instead of stacking it under the generic welcome message.

v2.58

August 6, 2026

Smarter Order Lookup

Shopify order lookup becomes a natural conversation: no more forms in the website chat. Customers share an email, order number, or phone number in the chat and the agent answers with their order status directly, listing active orders by default. Merchants also get order lookup controls and can now manage store settings from the embedded Shopify app.

New5

Shopify order lookup in the website chat is now a natural conversation. Customers type their email, order number, or phone number in the chat (no form to fill in) and the agent replies with the order status, items, tracking, and delivery estimate in plain language, asking only for whatever is still missing.
When a customer shares just their checkout email in the website chat, the agent lists their active orders (the ones still being prepared or on the way) and leaves out delivered or cancelled orders unless they ask to see everything. Email-only answers show status, items, totals, tracking, and delivery estimates, but never street addresses, names, or order notes. New Shopify stores get email-only lookup out of the box; it can be turned off in settings.
The embedded Shopify app’s Settings page has a new Store settings tab with the store name, email-only order lookup, order number example, custom order fields, lookup instructions, and catalog collections, the same settings as the Fetchply dashboard, so you can manage everything without leaving Shopify admin.
Shopify stores can share custom order fields in verified order answers. List the order metafield keys to include, and the agent can confirm details like gift messages or delivery preferences; details customers fill in at checkout are included automatically.
Tell the agent what your order numbers look like (for example "SO-12345") so it recognizes them in chat, even with custom prefixes, and shows customers the format when asking for one. You can also add free-form lookup instructions the agent follows when sharing order status.

Improved1

The WooCommerce order lookup form in the website chat adapts to your settings: it shows your order number format as a hint and lets customers submit with just their email when email-only lookup is enabled.

Fixed2

Website chat order lookups no longer stall when the agent misreads a question about an existing order: the agent can now look the order up directly during the conversation instead of depending on a separate detection step.
The "Usage this cycle" meter in the Shopify app could show 0 messages used even while your agent was actively chatting. The meter now always reads the same counter your messages are billed against, so it matches your real usage.

v2.57

August 5, 2026

Proactive Engagement

The website widget can now start the conversation: proactive campaigns show a page-specific message after a visitor lingers, turning silent browsing into chats.

New2

Proactive campaigns open the chat with a targeted message after a visitor stays on a matching page for a set number of seconds. Create them on the new Proactive tab under Widget → Appearance, with per-page targeting, delay, and priority.
Each campaign shows how many times its message was shown and clicked, so you can see which nudges start conversations and pause the ones that do not.

Improved1

Proactive messages are polite by design: visitors see at most one per page visit, a dismissed message never returns, and a shown message waits a day before reappearing.

v2.56

August 5, 2026

Smart Delivery Estimates

The agent now answers "when will my order arrive?" with an actual date. Verified Shopify and WooCommerce orders get a delivery estimate computed from your shipping policy timeframes and the order’s live status, counted in business days.

New2

Verified orders now include an estimated delivery window computed from your shipping policy: processing time plus the delivery timeframe of the order’s shipping method, counted in business days that skip weekends. The agent shares it as an estimate, never a guarantee, and stays silent about dates when no timeframe matches.
Shopify order lookups now surface the carrier name, tracking number, and the carrier’s own estimated delivery date when the courier reports one, alongside the existing tracking link. Once the carrier marks a package delivered, the agent confirms the delivery date instead of estimating.

Improved1

Answers about unshipped orders now set expectations with an estimated delivery window when your store policies include processing and delivery timeframes, instead of only saying the order has not shipped yet.

v2.55

August 5, 2026

More Knowledge Sources

Agents can now learn from more places: PowerPoint, HTML, and JSON file uploads, shared Notion pages and Google Docs imported by link, and document uploads through the API.

New3

File uploads now accept PowerPoint presentations (PPTX), HTML pages, and JSON files alongside PDF, DOCX, spreadsheets, text, and Markdown. Presentations are read slide by slide, including speaker notes.
Train an agent on shared Notion pages and Google Docs by pasting a link in the new Notion & Google Docs tab under Training Data. Imported pages are re-read on your retraining schedule, so edits flow into your agent automatically.
The API can now upload document files to an agent’s knowledge, so you can push PDFs, presentations, and other documents from your own systems without opening the dashboard.

Improved1

Pasting a Google Docs share link or an unpublished Notion link now gets clear guidance right away, instead of a source that fails to index minutes later.

v2.54

August 5, 2026

Customer Names & Photos in the Inbox

Inbox conversations from WhatsApp, Instagram, and Messenger now show who is writing: the customer’s profile name and, where the channel provides one, their profile photo.

New3

WhatsApp conversations show the customer’s WhatsApp profile name automatically, so your team no longer sees an anonymous phone number in the inbox.
Instagram conversations show the sender’s Instagram name and profile photo in the conversation list and header.
Messenger conversations show the sender’s Facebook name and profile photo once Meta approves profile access for your connected app.

Improved1

Channel-provided names never overwrite a name your team entered by hand, and profile photos refresh on their own while the customer keeps messaging. When a photo is unavailable or has expired, the conversation shows the customer’s initials instead.

v2.53

August 5, 2026

Reliability Fixes

Small fixes that make order confirmations and the blog editor behave the way you expect.

Fixed2

Tapping an order confirmation button more than once on WhatsApp now repeats the exact original confirmation, including the payment method and any savings, instead of a shortened version.
In the blog editor, choosing a broken-link review finding now jumps to the broken link in the article instead of doing nothing.

v2.52

August 5, 2026

Blog Discovery & Editor Upgrades

Readers get related articles, series navigation, better search, a featured article, and a newsletter signup. Writers get autosave with crash recovery, side-by-side editing, clickable review findings, bulk actions, view trends, and clearer version comparisons.

New4

Articles now end with related reading picked by shared topics, previous and next article links, and — for articles that belong to a series — a series overview showing every part and your place in it.
You can feature an article so it leads the blog home page, and readers can join the newsletter from the blog home page and the end of every article.
The article editor autosaves while you write and keeps a local backup in your browser, so a closed tab or lost connection no longer loses work — the editor offers to restore unsaved changes when you return.
A Split view shows the editor and live preview side by side on wide screens, and the preview can switch to phone width to check how an article reads on small screens.

Improved4

Blog search shows publication dates, reading time, and topics for each result, highlights your search terms, and pages through large result sets.
The blog is easier to follow: an RSS link now appears in the blog navigation and feed readers discover the feeds automatically.
Review findings are now clickable and jump straight to the spot in the article — or the details panel — where each issue can be fixed. Inserting an image keeps its description selected so you name it before publishing, and failed image uploads now show what went wrong.
The article library supports publishing, unpublishing, and deleting several articles at once, shows a 30-day view trend next to each view count, and version history now shows removed lines alongside additions.

Fixed1

Article view counts shown in the library and used by the “Most read” sort now update correctly as readers open articles.

v2.50

August 5, 2026

A Sharper Blog Reading Experience

Published articles read better: one professional typeface tuned for long reads, redesigned callouts, takeaways, steps, FAQs, and contents blocks, and an editor preview that shows the article exactly as it publishes.

Improved3

Blog articles now use a single professional typeface tuned for long reads, with a clearer heading scale, so published pages look sharper and are easier to read.
Article blocks were redesigned: callouts name their tone in a small title (Note, Info, Tip, Success, Warning, Critical), takeaways got tidier check markers, step numbers are bolder and easier to follow, FAQs read as one clean ruled list instead of stacked boxes, and the in-article contents block sits on a quiet panel.
The blog editor’s Preview now shows the article exactly as it will publish: full editor width, the same fonts and reading measure, framed code samples with a working Copy button, section links, and a filled-in contents block.

v2.49

August 5, 2026

Mentions, Transfers & Team Conversations

The inbox becomes a real team space: mention teammates in private notes, transfer a chat to another teammate, and work the same conversation together without taking it away from its owner.

New3

Mention teammates in private notes: type @ in the Note tab to pick a teammate. They join the conversation, get a notification with a link straight to it, and the mention is highlighted in the note for everyone.
Transfer a conversation: hand a chat to another teammate from the composer’s actions menu (or the owner picker in the details panel). The new owner is notified and takes over from exactly where you left off.
Work conversations together: when a chat is owned by a teammate, you can now join it instead of being locked out. Joining lets you reply alongside the owner without taking the conversation away from them.

Improved1

The "Suggest a reply" shortcut now sits on the composer’s action row right next to Send, so drafting with AI and sending are in one place.

Fixed1

Browsing the composer’s command, mention, and insert menus with the arrow keys now scrolls the highlighted item into view instead of letting it slip below the visible list.

v2.48

August 5, 2026

Facebook Messenger Joins Your Channels

Connect a Facebook Page and your agent now answers its Messenger conversations, with the same knowledge, inbox, and human takeover you already use on WhatsApp and Instagram.

New3

Facebook Messenger is now a supported channel. Connect one Facebook Page from Integrations and your agent answers new Messenger messages using its trained knowledge, including voice messages, owner-authored direct answers, and order questions for connected stores.
Messenger conversations appear in the inbox with their own channel filter and badge, and human takeover works the same way as on other channels: assign the conversation and reply as yourself.
Voice replies from the inbox now work on Messenger too: record a reply in the composer and the customer receives it as a playable audio message, the same way it already works on WhatsApp and Instagram.

Improved1

When a Messenger conversation has been quiet for more than 24 hours, the inbox now explains that Messenger will not deliver a new reply until the customer messages again, instead of failing with a generic error.

v2.47

August 5, 2026

Private Notes & Magic Reply

The inbox reply box grew up: tabs across the top switch between replying, leaving private team notes, inserting saved answers, and AI Tools that draft or polish a reply for you.

New2

Private notes: switch the reply box to the Note tab to leave an internal note on any conversation, including resolved ones. Notes show on an amber card in the timeline for your whole team, and are never sent to the visitor, never included in emailed replies, transcripts, or exports, and never shown to the AI.
Magic Reply: the AI Tools menu drafts a reply from the conversation and your trained content, or improves what you already wrote: friendlier, shorter, fixed spelling and grammar, or translated into the customer’s language. Nothing is sent until you press Send, and a one-click "Suggest a reply" chip appears whenever a customer message is waiting. Each run uses message credits like a normal AI answer.

Improved1

The reply box now has tabs across the top: Reply, Note, Shortcuts (your quick replies), and Knowledge Base (Instant Answers), so every composer tool is one click away instead of hidden in small icons.

v2.46

August 5, 2026

Manage Knowledge and Leads Through the API

The Fetchply API can now keep your agents up to date on its own: add and remove training sources, trigger retraining, manage Q&A pairs, and pull captured leads into your CRM. Connected AI assistants get the same powers.

New4

New training source endpoints: list what an agent has learned from, add web pages or text snippets, delete sources, trigger a retrain, and watch live training progress. Perfect for keeping an agent in sync with your help center or product catalog.
New Q&A endpoints: create, update, disable, and delete curated question-and-answer pairs from your own tools. Combine them with the unanswered-questions endpoint to close knowledge gaps automatically.
New leads endpoint: pull the leads your agents captured, with email and date filters, straight into your CRM or spreadsheet. Lead data never includes visitor network details.
Connected AI assistants (Claude, Cursor, and other MCP clients) can now manage training sources and Q&A pairs and read leads, when you give them the matching permissions. New API keys offer five new permissions so you stay in control of what each key can do.

v2.45

August 5, 2026

Contact Form You Can Trust

The contact form now tells you the truth about whether your message went out, and the subject you pick travels with it.

Improved1

When the contact form rejects something you typed, it now explains what to fix instead of showing an unreadable error.

Fixed2

The contact form no longer shows "Message sent!" when the message could not actually be delivered. If sending fails, you now see a clear notice asking you to try again or email us directly, so a message is never lost without you knowing.
The subject you choose on the contact form now arrives with your message instead of being dropped, so support requests, billing questions, and bug reports reach the right person faster.

v2.44

August 4, 2026

A Steadier Look Across the Site

The website always shows in light mode now, so your dark theme in the dashboard and docs stays where you chose it, and buttons look and behave the same everywhere.

Improved1

Buttons across the dashboard and website are now consistent: the same shape, the same hover behavior, and the same press feedback wherever you see them.

Fixed2

The website, blog, and sign-in pages no longer switch to dark mode when you use dark theme in the dashboard or docs. They always show in their intended light look, and your theme choice still applies the moment you return to the dashboard or docs.
The Ask button inside the launch page FAQ can now be reached and pressed with the keyboard.

v2.43

August 4, 2026

Signed, Reliable Webhooks

Webhooks now carry a signature you can verify, retry automatically when your endpoint is down, and cover two new events: failed training runs and visitors asking for a human.

New2

Every webhook endpoint now has a signing secret. Deliveries carry a signature header so your receiver can verify each request really came from Fetchply; the secret is shown once at creation and can be rotated any time from the endpoint row.
Two new webhook events: "Training failed" fires when a training run does not finish so you can react right away, and "Handoff requested" fires the moment a visitor asks to speak with a human teammate.

Improved2

Webhook delivery is now durable: if your endpoint is briefly down, times out, or rate-limits, Fetchply retries automatically with increasing delays for up to six attempts instead of dropping the event.
Each delivery includes a unique delivery ID header so your receiver can safely ignore the rare duplicate that a retry can produce.

Security1

Webhook URLs are validated more strictly when you save them and on every delivery: only public HTTPS endpoints are accepted, and requests never follow redirects.

v2.42

August 4, 2026

Use Cases on the Website

The website now has a use-case library: six pages that each walk through a job the agent can own, from automating support to selling on WhatsApp, reachable from a new Solutions menu in the navigation.

New3

A new use-cases section on the website explains what the agent can do for a store goal by goal: automate customer support, increase sales, track orders automatically, capture leads, run on WhatsApp, and surface customer insights. Each page covers how it works, where it runs, how setup goes, and what you can measure.
The website navigation gained a Solutions menu that groups everything by goal, by industry, and by capability, so finding the right page takes one hover on desktop or one tap on mobile.
A new industries section on the website shows how the agent helps sixteen kinds of businesses, from fashion and beauty to electronics, hospitality, and professional services, with the questions each industry hears most and how they get answered.

Improved2

The website navigation was reorganized into Channels, Solutions, Resources, Pricing, and Book Now, with a new Resources menu that puts the docs, blog, changelog, free tools, referrals, and the agency partner program one click away. The page you are on is now highlighted in the menu.
Every website page header now opens with the same living gradient backdrop, so moving between pricing, integrations, capabilities, and use-case pages feels like one continuous site.

Fixed1

The API endpoint pages in the docs now display correctly: the try-it playground has proper spacing and controls, and code and response examples are readable instead of dark text on a dark background. The section is now called API reference in the docs sidebar.

v2.41

August 4, 2026

A Better Notifications Panel

Notifications now open in a full-height panel from the right side of the dashboard, with an unread filter, one-click dismissal, and per-type controls over what you receive.

New3

The notification bell now opens a full-height side panel with your activity grouped by day, an Unread tab, and a clearer view of older notifications.
Notification settings live inside the panel: turn individual notification types on or off for your whole account, and control the arrival sound per device.
Dismiss any notification with the X that appears when you hover over it.

Improved2

If notifications fail to load, the panel now shows a clear message with a retry button instead of loading forever, and read/unread changes that fail to save are rolled back automatically.
The unread badge stays accurate on long-lived tabs, refreshes when you return to the dashboard, and the panel is easier to use with a screen reader and keyboard.

v2.40

August 4, 2026

API Keys and the Fetchply API

Create API keys in the dashboard and read your agents from your own tools through the new Fetchply API.

New7

A new API keys page in the sidebar lets you create and revoke keys for the Fetchply API. Each key gets a name and its own set of permissions, and the key value is shown once at creation.
The Fetchply API is live: list and read your agents programmatically with an API key. Every key has a per-minute request allowance, and responses include headers that tell you how many requests remain.
The API now covers insights and conversations: fetch an agent overview, analytics with top and unanswered questions, conversation lists with full transcripts, and your plan usage, all with the same API keys.
Conversation data from the API includes captured visitor contact details you already see in the Inbox, but never visitor network or location details.
Fetchply is now an MCP server: connect AI assistants like Claude or Cursor with an API key and they can list your agents, check performance, surface unanswered questions, read conversations, and monitor usage. Everything is read-only, and assistants only see what the key allows.
AI assistants can now connect to Fetchply by signing in with your account, no API key needed. Claude custom connectors work out of the box: add the server address, log in when prompted, and start asking about your agents.
The API can now chat: send a message to any of your agents and get its answer back, so you can put your agent inside your own product or automation tools. Conversations appear in your Inbox and use plan credits like any other message. Connected AI assistants get the same power through a new ask_agent tool.

Improved2

The developer reference in the docs now explains how to create keys, authenticate requests, and handle common errors.
The API docs now have a full reference page for every endpoint, each with an interactive playground: paste your own API key and try real requests right from the documentation. A dedicated page walks through connecting AI assistants step by step.

v2.39

August 4, 2026

Simpler Support: Tickets Retired

The separate Tickets page has been retired. The Inbox is now the single place for support work: when a visitor asks for a person, the conversation is flagged for your team there, with the same email alerts as before.

Improved3

Support requests now live in one place. The Tickets page and its manual ticket list have been removed; conversations that need a person appear in the Inbox under Needs agent, and email alerts for those requests keep working unchanged.
The agent Overview now focuses its open-work box on messages: conversations waiting for your team and unread visitor messages.
Team roles are simpler: the two ticket permissions were removed, and the Editor, Viewer, and Support Agent templates were updated accordingly.

v2.38

August 4, 2026

Commerce Moved to Integrations

The Commerce switch now lives on the Integrations page with its own dedicated page, so everything you connect to an agent is managed from one place.

Improved1

Commerce moved from the agent Settings page to the Integrations page, where it now has its own page with the same on/off switch and a setup guide. Nothing else changed: turning it on or off works exactly as before.

v2.37

August 4, 2026

Contacts Directory

A new Contacts page under Customers shows every identified person your agent has talked to, sold to, or captured as a lead, merged into one searchable, exportable directory.

New4

Contacts, under Customers, lists everyone who shared a name, email, or phone with your agent across conversations, lead forms, and orders. Records with the same email or phone are merged into one person with their channels, conversation, lead, and order counts, order value, and first and last activity.
Search contacts by name, email, or phone, and filter by source, channel, or last-activity date range. Open a contact to see their full history, with conversations linking straight to the Inbox.
Export the contact directory as a CSV file, either the current filtered view or just the rows you selected.
Customize the Contacts view per agent: show or hide columns and pick how many rows appear per page. Your choices are remembered in your browser.

v2.36

August 4, 2026

Email Replies That Thread

Emailed replies now behave like a real help desk: follow-ups land in the same email thread in the customer’s mailbox, and every emailed reply includes a timeline of the recent conversation for context.

Improved2

When you reply again to a customer who answered by email, your reply now arrives in the same email thread instead of starting a new conversation in their mailbox.
Every emailed reply now includes a conversation history timeline showing who said what and when, so the customer always has the context that led to your answer.

v2.35

August 4, 2026

Shopify Product Answers Restored

Shopify stores always answer product questions from their own live catalog, and the chat no longer shows a red warning when a search simply finds nothing.

Improved1

Commerce is no longer offered for an agent connected to Shopify, and the setting explains why: your Shopify catalog, cart, and checkout are used instead.

Fixed3

Shoppers on a Shopify store now get real product recommendations again on agents that also had Fetchply Commerce switched on. Those agents were searching an empty Fetchply catalog instead of the live Shopify one, so every product request came back with nothing.
A product search that finds no match no longer shows a red "products unavailable" warning in chat. The agent asks a short follow-up question instead.
A reply that spends the whole turn looking things up now ends with a short message instead of leaving the shopper with an empty answer.

v2.34

August 4, 2026

Smoother Partner Onboarding

Partners can now hand customers ready-to-use accounts, and invitation links are safer: the password setup page locks onto the exact account the invitation was sent for.

New2

Partners can set a password when creating a customer account, making it ready to use immediately. No email is sent in this mode; the partner shares the login details directly.
A public agency partner page at /partners/agencies presents the partner program: the two ways to run client accounts, what partners get, how the application works, and answers to common questions.

Improved3

Invitation emails now link to a password setup page with the invited email address pre-filled and locked, so new users can no longer start a reset for the wrong account by mistyping their address.
The partner application form now accepts an optional phone number, country, and expected monthly volume, so applications can be reviewed and sized faster.
The partner application page has a new full-page design that explains how the program works, what partners get, and what happens after you apply, with a clear status timeline while your application is in review.

Fixed1

New customer accounts created by a partner no longer receive a confusing verification-code email on top of their invitation.

v2.33

August 4, 2026

Shopify Security Hardening

A defense-in-depth security pass on the Shopify integration. Nothing changes in how you use Fetchply — your store connection is simply better protected behind the scenes.

Security3

The one-click sign-in and account-linking links used by the Shopify app are now stored in a tamper-resistant form, so they could not be reused to access an account even in the unlikely event of a data exposure.
Shopify store credentials now carry an additional layer of encryption while stored, matching the protection already applied elsewhere in Fetchply.
Internal connections between Fetchply services now use stricter identity verification, further reducing the risk of interception or impersonation.

v2.32

August 3, 2026

Partner Program

Agencies and resellers can now offer Fetchply AI agents to their own customers under their own brand: a dedicated partner dashboard for creating customer accounts, assigning capacity, white-labeling the chat widget, and helping customers hands-on.

New4

New partner program: apply from the Partners page, and once approved, create and manage customer accounts from a dedicated partner dashboard with your own capacity pools for messages, agents, and training data.
White-label widget branding: set your brand name and link once, and the chat widget footer on every agent your customers publish shows your brand instead of "Powered by Fetchply".
Sign in as any customer you manage to set up agents or troubleshoot for them. A banner shows you are in their account, every action is logged, and the session ends automatically after an hour.
Partner-managed accounts see the limits their provider assigned on the billing page, with no Fetchply prices, upgrade buttons, or payment forms.

Improved1

Removing the "Powered by Fetchply" badge is now available on every plan that includes it, including partner-managed accounts.

v2.31

August 3, 2026

A Simpler Cart Experience

On Shopify storefronts, the assistant now keeps the cart fully in the shopper’s hands: it shows the exact product to add and lets the shopper do it with one tap, instead of proposing cart changes for confirmation.

Improved1

When a shopper asks the assistant to add a product to the cart, it now shows the exact product card so the shopper adds it themselves with one tap. For quantity changes and removals, it points the shopper to the Cart tab. The assistant can still offer a one-tap shortcut to open the cart or go to checkout.

v2.30

August 3, 2026

Rock-Solid Billing

A major reliability pass on subscriptions and payments: plan changes now happen instantly on your existing subscription with fair prorated pricing, paused and scheduled cancellations are reflected correctly, and payment events can no longer be missed or double-counted.

New2

Pausing a subscription is now reflected in your account: paid features are suspended while the pause lasts and restore automatically on the next successful payment.
Cancelling at the end of the billing period from the payment portal now shows up in your billing page right away, and you keep full access until the period closes.

Improved3

Upgrading or downgrading your plan (or switching between monthly and annual billing) now updates your existing subscription instantly, charging or crediting only the prorated difference on your current payment method — no second checkout, no overlapping charges.
Renewal payments now refresh your plan details in full, so an account whose activation was interrupted still ends up on the correct plan the next time a payment lands.
Cancelling your subscription now asks for confirmation first and shows exactly when access ends, so a stray click can no longer cancel your plan.

Security1

Payment notifications from our billing provider are now verified with stronger, tamper-resistant signature checks, and duplicate deliveries can no longer credit a purchase twice.

Fixed3

A refund or payment dispute on a one-time message or training-size pack no longer cancels your subscription. Only refunds and disputes tied to the subscription itself affect the plan.
Changing plans can no longer briefly downgrade your account to Free while the change is processed.
A payment confirmation that arrives while our systems are briefly busy is now retried automatically instead of being lost, so a paid subscription always activates.

v2.29

August 3, 2026

A Sturdier Audit Log

The audit log page is now more reliable and easier to use: clear loading and error states, filters that work on phones, pagination that reaches every page, and CSV exports that open cleanly in Excel.

Improved5

Audit log pagination now shows page numbers around your current page, so any page is reachable even in long histories. Previously only the first five pages had buttons.
The audit log filter bar now wraps on small screens instead of overflowing, and switching pages no longer flashes a loading screen over the whole table.
When filters match nothing, the audit log now says so and offers a one-click Clear filters button. Hovering an entry’s time shows the exact date and time.
Audit log CSV exports now open correctly in Excel when names contain accents or other non-English characters.
Audit log entries can now be opened with the keyboard: tab to a row and press Enter to see its full details.

Fixed2

Searching the audit log for text containing %, _, or a backslash now works. Previously a search ending in a backslash showed an error, and % or _ could match unrelated entries.
If the audit log fails to load, the page now says so and offers a Try again button instead of showing an empty list that looked like you had no history.

v2.28

August 3, 2026

A Simpler Team Page

The Team page was redesigned as a cleaner, full-width workspace: members are shown in an easy-to-scan table with their role, agent access, and join date, invitations live in one tidy list, and roles are laid out side by side.

New1

Pending invitations can now be resent with one click. If an invite email was missed or the invitation is about to expire, use the resend button next to the invitation to send a fresh email and extend the deadline.

Improved7

The Team page now uses the full width of your screen. Members appear in a table with columns for role, agent access, and join date, and the invite form sits right above the list so adding someone takes one step.
Each member row now shows which agents they can access and their assigned role names at a glance. Click the access column to change it without opening a menu first.
The Roles tab shows system and custom roles side by side in a grid, each with its description and permission count, so comparing roles no longer requires scrolling.
Team dialogs, menus, and empty states were restyled for a calmer, more consistent look, and the page consistently says "agents" instead of mixing "chatbots" and "agents".
Inviting someone, changing a role, or removing a member now updates the page in place instead of briefly showing a loading screen after every change.
If an invitation email cannot be delivered, the person inviting now sees a clear message and can retry with the resend button, instead of assuming the invite arrived.
On plans without custom roles, the Roles tab now shows an upgrade note instead of letting you fill in a new role that cannot be saved.

Security1

Training progress for an agent can now only be viewed by its owner and team members with access to that agent.

Fixed1

Team admins now see the correct list of agents when assigning access. Previously an admin could see their own personal agents (which could not be assigned) while missing some of the team’s agents.

v2.27

August 3, 2026

Email Attachments Both Ways

The email channel now carries files in both directions: attach files to replies you send by email, and receive the files your customers attach to their email answers right in the conversation.

New2

Replies delivered by email can now include the files attached in the reply box, up to 5 files and 10 MB in total per reply.
Files a customer attaches to their email reply now appear in the conversation with their message: images, PDF, Word documents, plain text, and audio or video clips, up to 5 files of 10 MB each. Unsupported or oversized files are left out while the message still arrives, and inline signature images are ignored.

Security1

Incoming email files are checked against their actual content, not just their claimed type, so mislabeled or executable files never reach your inbox.

v2.26

August 3, 2026

A Cleaner Dashboard Home

The dashboard home page was redesigned as a full-width overview: a workspace summary strip, easier-to-scan agent cards with status and quick actions, and a clearer first-run guide for new accounts.

Improved4

The dashboard home now uses the full width of your screen and shows each agent as a card with status, message count, creation date, and quick links to settings, analytics, and your website.
A summary strip at the top shows your total agents, how many are active, messages across all agents, and whether any agent needs attention.
Agents that have not finished setup are now clearly marked with a "Finish setup" status, and opening them takes you straight back to where you left off.
New accounts see a clearer starting guide that walks through connecting a website, automatic training, and publishing the chat widget.

v2.25

August 3, 2026

Email Replies Land in Your Inbox

Email becomes a two-way channel: when a customer answers an emailed agent reply from their own inbox, the answer flows straight back into the same conversation in Fetchply.

New2

Customers can now reply to your emailed agent replies, and their answer appears in the original conversation as a new customer message. A resolved conversation reopens automatically, and your team is notified like for any new message.
Incoming email replies are cleaned up before they reach the inbox: only the customer’s newest message is added, while quoted history and signatures are removed.

Security1

A reply is only accepted when it comes from the customer email saved on the conversation, and automatic responses such as out-of-office notices are ignored, so forwarded emails cannot inject messages into a conversation.

v2.24

August 3, 2026

A Simpler Referral Program

The referral program now follows one clear rule: your friend signs up with Google or Facebook using your link, and when they subscribe to a paid plan, you both receive 250 bonus messages.

Improved3

Referral rewards follow one simple rule: when your referred friend signs up with Google or Facebook and becomes a paid customer, both accounts automatically receive 250 bonus messages.
The reward now always arrives with your friend’s first successful payment. Free trials no longer trigger it early, and the reward no longer depends on who subscribed first.
The separate small sign-up bonus was removed in favor of the single, bigger reward, and the referral pages now clearly explain how a referral qualifies and the monthly reward limit.

Fixed1

The referral reward email showed the reward as a small dollar amount instead of bonus messages. It now correctly says you earned 250 bonus messages.

v2.23

August 3, 2026

Widget Navigation Fix

Fixed a script error that could break page navigation on sites running the chat widget alongside analytics tools such as the Facebook pixel.

Fixed1

On sites where an analytics tool loaded after the chat widget, moving between pages could sometimes fail with a "This page couldn't load" error. The widget now steps out of the way cleanly, so navigation keeps working no matter which other scripts run on the page.

v2.22

August 2, 2026

Answer Sources in the Inbox

Every chatbot reply in the inbox now shows where its answer came from, so your team can verify an answer against the exact page, file, or Instant Answer it was grounded in.

New1

Chatbot replies in the inbox state their origin: an Instant Answer, a list of the exact sources used, or a clear "No sources" note when the reply was not grounded in trained content.

Improved2

Expanded source lists label each entry by kind (Website, File, Snippet, Product, Instant Answer, Media file) in a tidy aligned list, and Instant Answer entries now open your Sources page instead of a dead link.
The row under each message is now one aligned line: sources, Fix answer, and the message time sit together under the reply instead of being scattered.

v2.21

August 2, 2026

Collections and Discounts

Your built-in store gets two new pages: Collections to group products, and Discounts to run automatic promotions and discount codes that one rule applies across many products at once.

New3

Collections group products under a name like "Summer sale" or "Bestsellers". The agent uses active collection names as categories when shoppers browse, and discounts can target a whole collection with one rule.
The Discounts page creates store-wide promotions: a percentage or fixed amount off product prices, shipping, or both, applied to all products or only those matching conditions on title, price, collection, or a hand-picked list. A live preview shows how many products a rule currently matches before you save.
Discount codes let shoppers redeem a promotion by typing the code in chat. Codes can carry start and end dates and a total-use limit, the agent applies and re-checks them at confirmation, and one code applies per order. The agent never reveals or invents codes, and repeated wrong guesses are blocked for a while.

Improved2

Customers always get the single best discount, never a stack: the biggest price reduction per unit and, separately, the best shipping discount on the order. Reviews and receipts show the previous price and a single "You save" line.
Sale prices and discounts moved off the product form. A product now carries only its regular price; markdowns are managed centrally on the Discounts page, so ending a sale no longer means editing every product.

v2.20

August 2, 2026

One Scrollbar Per Page

Dashboard pages now scroll in a single place. The second scrollbar that appeared on some pages is gone, and pages no longer scroll when everything already fits on screen.

Fixed2

Some dashboard pages showed two scrollbars side by side, so scrolling one of them did nothing to the part you wanted to move. Every page now has a single scrollbar for its content, and the sidebar and header stay put while you scroll.
Customize and Playground showed a scrollbar even when the whole page already fit on screen, and Playground could scroll behind its chat panel while an agent was training. Both pages now use the space they are given.

v2.19

August 2, 2026

A Calmer AI Rules Page

The AI rules page is now a short list of labelled panels: the model is a single dropdown, explanations sit behind an info icon, and the voice reply limit moved to the agent’s Settings.

Improved3

Choosing an AI model is now one dropdown instead of a long scrolling list of cards. Each option still shows who makes the model, what it suits, and how many messages one reply spends, and models above your plan show a padlock with a link to the plans.
The AI rules page dropped its grouped bands and long paragraphs. Each panel shows its label and controls, and the small info icon beside a label explains what the setting does.
The voice reply limit for your team now lives under Settings → Voice replies for the agent, next to the other settings that affect how your team works, instead of on the widget’s AI rules page.

v2.18

August 2, 2026

Sharper Chats on Every Channel

Your agent now remembers the most recent part of long conversations, formats replies the way each platform expects, and sells with shorter, more direct guidance.

Improved2

Replies on WhatsApp and Slack now use each platform's own text styling, like bold prices and order numbers, instead of avoiding formatting altogether. Instagram replies stay plain text, which is all Instagram can display.
The selling guidance the agent follows is now shorter and more direct, so it recommends products, answers doubts, and places orders with more confidence and less repetition.

Fixed1

In long conversations, the agent was answering from the very first messages and losing everything said later, which could make it re-ask for details a shopper had already given during checkout on WhatsApp, Instagram, Slack, and the website. It now always keeps the most recent messages in view.

v2.17

August 2, 2026

Permanently Delete Products

Catalog cleanup is now complete: products you will never sell again can be permanently deleted, with a confirmation step, while past orders and receipts keep their details.

New1

Products can now be permanently deleted from the catalog with the trash button on their row. A confirmation step prevents accidents, and past orders and receipts keep the product name and prices they were placed with. Hiding a product remains the right choice when you might sell it again.

v2.16

August 1, 2026

Sales, Discounts, and Payment Methods

Commerce stores can now run sales and discounts and offer a choice of payment methods. Shoppers see what they save on every review and receipt, and each payment method can carry its own fee or discount.

New4

Products can have a sale price. Shoppers see the current price next to the previous one in recommendations, order reviews, and receipts, and orders remember what the price was at the time.
Products can carry a discount, as a percentage or a fixed amount, applied to the product price, to shipping, or to both. A fixed shipping discount makes shipping free, and when several discounted products are in one cart the single best shipping discount applies.
Stores can offer cash on delivery, online payment, or both, each with an optional fee or discount on the order total. With both enabled, chat orders ask the shopper how they want to pay; with one, it is used automatically.
Manual orders let you pick the payment method, and every order review and receipt shows a "You save" line, free shipping when it applies, and the payment method with its fee or discount.

v2.15

August 1, 2026

A More Natural Salesperson

When Commerce is on, your agent now sells the way a good shopkeeper does: it understands the need first, recommends with a reason, answers doubts honestly, and only then politely offers to place the order.

Improved6

The agent now asks one short question about the shopper's need before recommending when a request is vague, instead of guessing at products.
Recommendations are now a few products with a short reason tied to what the shopper asked for, rather than a generic list.
The agent answers doubts about price, quality, delivery, and returns honestly before asking for anything, and never pressures, oversells, or invents urgency.
When interest is clear, the agent politely offers to place the order once. If the shopper hesitates, it helps with the doubt instead of repeating the ask.
During checkout on WhatsApp and Instagram, the agent asks for each missing delivery detail as one short, friendly sentence in the shopper's own language.
Typed confirmations are far more forgiving: "yes, confirm order!", "confirm my order please", or a clear yes in the shopper's own language all place the pending order, the same as tapping the confirm button.

Fixed4

Confirming an order no longer loops. A shopper's clear yes now places the pending order immediately, instead of the agent showing the review and asking to confirm again.
Checkout no longer repeats the same question when a delivery detail is not accepted. The agent now explains what was wrong, for example an address that is too short, in the shopper's own language, and offers a human teammate if the same detail keeps failing.
Tapping confirm or cancel again after an order was just placed now shows that order's number and status, instead of replying that there is no pending order.
The agent no longer gets stuck asking the same pre-order questions in circles (for example payment preference, then name, then payment again). It now creates the order the moment the shopper agrees, and every detail is asked once, in order, from the saved order.

v2.14

August 1, 2026

A Sleeker Playground

The Playground now mirrors your live chat even more closely and got a cleaner, quieter design so testing answers is faster.

Improved2

Playground answers now match your live chat exactly, including questions about dates and times such as "are you open tomorrow?", which now resolve in your local timezone the same way they do for customers.
The Playground was decluttered: a slimmer header, shorter hints, and more room for the conversation itself.

v2.13

August 1, 2026

Shorter, Sharper Answers

Your agent now answers the way a great support person does: it leads with the answer, keeps replies to a few short sentences, and only goes longer when the visitor asks for steps or detail. Answers are also faster to start and more consistent from question to question.

Improved6

Agent replies are now short and direct by default: the answer comes first, in one to three sentences, instead of a long paragraph that buries it.
When a question is unclear, the agent now asks one focused follow-up question instead of guessing or listing every possibility.
Longer answers appear only when they help, for example when a visitor asks for setup steps, and then arrive as short numbered steps.
Answers are more consistent: the same question now gets the same kind of reply every time, in the visitor's own language.
Conversations start faster because the agent carries less repeated boilerplate into every reply.
Instruction presets in the customizer are now three short bullet points instead of a block of text, so they are easier to read, edit, and build on.

v2.12

August 1, 2026

Simpler Shopping in Chat

Adding products to the cart from the chat widget is now a single tap, and the product details view was redesigned to be cleaner and faster to use.

New1

Products with a single choice now show an Add to cart button directly on their card in chat, so shoppers can add them with one tap.

Improved6

The product details view was redesigned: a larger photo, clearer price and availability, simpler option picking, and a pinned Add to cart button that stays visible while scrolling.
Product cards in chat got a sleeker look: cleaner badges for sales, low stock, and ratings, refined prices with the original price shown next to discounts, and subtle hover feedback. Sold-out products are dimmed so availability is obvious at a glance.
The product carousel now adapts to the window size: the wide agent search view shows up to five products per row instead of two oversized cards, while the compact chat bubble keeps its cozy layout.
After adding an item, shoppers now get clear View cart and Checkout buttons right in the product view.
Repeated cart updates are faster: safety checks are briefly reused between taps instead of re-run on every single one.
Product recommendations in the chat widget are now more accurate: the assistant searches the store catalog itself while writing its reply, so the products it mentions and the product cards shown below always match, including on follow-up questions like "do you have it in black?".

Fixed4

The full product page can now be opened from the product details view even when the selected option is sold out.
The assistant can now see and help with the shopping cart in any language. Previously, cart questions were only recognized in English.
Products with a very large number of size and color combinations no longer show valid choices as sold out in the product details view.
Follow-up questions about products the assistant just showed, like "tell me more about the second one" or "do you have it in size 42?", now stay on those products instead of starting an unrelated new search. When the assistant cannot tell which product is meant, it asks instead of guessing.

v2.11

August 1, 2026

A Clearer Agent Overview

The agent Overview was rebuilt around separate white boxes, one per answer, and every label was rewritten in plain words. Each number now says which dates it covers and what it is being compared with, so you can read the page without guessing.

Improved7

Every part of the agent Overview now sits in its own white box, so each number, list, and panel can be read on its own instead of blending into one long strip.
Overview labels were rewritten in plain words: Performance is now Your numbers, Leads captured is New contacts, Satisfaction is Visitor rating, and Live customer work is Messages and tickets.
Each number now names the dates it covers and spells out its comparison, for example "compared with the 30 days before", instead of shorthand.
The day-by-day chart is now filled in and says what it is showing, so a quiet week is still readable.
Messages and tickets is now one row per queue with its count, and sits next to What customers ask on a wide screen. Point at a row to see what it covers and the newest few items behind it.
What customers ask now shows only the questions visitors repeated, so the box answers one thing at a glance.
The Needs your attention list and the automation summary were removed from the Overview. Guided flows and custom functions are managed on their own pages, and anything urgent is still waiting in the Inbox.

v2.10

August 1, 2026

Instant Shopify Onboarding

Installing the Shopify app now takes you straight into setup. Your store content keeps training in the background while you customize your assistant, so even large stores are no longer stuck on a waiting screen.

Improved1

The Shopify app now opens its setup guide immediately after you connect. Pages, policies, and your product catalog sync in the background while you work through setup.

Fixed1

Stores that got stuck on the "Setting up your assistant" screen after installing the Shopify app now recover automatically the next time the app is opened.

v2.9

July 31, 2026

Redesigned Training Data

The Training Data page was rebuilt around fast, searchable tables. A new All Sources view shows everything your assistant is trained on in one place, and every tab now lets you preview, edit, and delete sources without digging through long lists.

New4

The All tab now shows a single table of everything your assistant is trained on: website pages, files, text, Q&A pairs, media, and synced store products and collections, with search and type filters.
Text snippets can now be edited in place. Saving an edit updates the indexed knowledge automatically.
Q&A pairs and Media Library items can now be edited after creation, including temporarily disabling them.
Every source list is now a searchable table that loads in pages, so assistants with thousands of sources stay fast.

Improved2

The Website tab now shows a per-site overview plus a searchable list of every crawled page, with filters for failed or pending pages and one-click retry.
Q&A pairs and media items can be previewed exactly as they are delivered, including attached files.

v2.8

July 31, 2026

Media Library, Playground, and a Refreshed Home

Your assistant can now send real images, audio, and video in its answers, and you get a safe place to test and correct those answers before shoppers ever see them. The dashboard home and the website also got a full refresh.

New4

A new Media Library lets you upload images, audio, and video that your assistant can share in its replies on your website, WhatsApp, and Instagram.
A new Playground lets you test questions against your assistant, see exactly how it answers, and correct an answer on the spot so it improves for real visitors.
The assistant overview page was redesigned into a friendly home view that surfaces setup progress, recent activity, and quick actions in one place.
A new capabilities section on the website walks through everything your assistant can do, with a dedicated page for each capability.

Improved3

When your store is connected, answers about products can now include the matching product images automatically.
Pages across the dashboard and website were tuned with cleaner spacing, a tidier sidebar, and a more consistent look.
Chats respond faster during busy periods thanks to a leaner path between your visitor and the assistant.

Fixed1

Media attachments now send reliably on every channel, including replies that combine text and an image.

v2.7

July 27, 2026

Inbox Voice Replies, Labels, and the Blog

The inbox grew up this week. You can now reply with your voice, organize conversations with labels and filters, and block spam senders. We also launched the Fetchply blog.

New4

Record and send voice replies straight from the inbox. Visitors on WhatsApp and Instagram hear them as normal voice messages.
Label conversations and filter your inbox by label, channel, or status, so the right chats are always one click away.
Block a sender to stop spam or abusive messages from reaching your inbox.
The Fetchply blog is live, with guides and product stories to help you get more out of your assistant.

Improved2

The inbox is much more comfortable on phones, with easier navigation between conversations and a reply box built for thumbs.
Voice notes now show their correct duration while playing, so scrubbing through a long message works as expected.

Fixed2

Attachments in the inbox now load dependably instead of occasionally failing to open.
Messages in a busy conversation always appear in the order they were sent.

v2.6

July 20, 2026

Smarter Store Orders

Taking an order in chat now feels like talking to a helpful shop assistant. Your assistant understands what the shopper wants, collects the right details, and confirms the order in its own words, and every order gets a tidy number your team can reference.

New2

Orders placed in chat now get a simple sequential number per store, so your team can reference them easily.
Shoppers can review and confirm their order with clear buttons before anything is placed.

Improved3

The assistant now understands orders the way people actually type them, including quantities written in words and details spread across several messages.
Every order now requires at least one way to contact the shopper, so your team can always follow up.
Order confirmations are worded naturally by the assistant instead of a canned template.

Fixed2

Tapping an order review button on WhatsApp now always gets a response instead of being ignored.
The assistant no longer goes quiet when a shopper sends an unexpected reply in the middle of an order.

v2.5

July 12, 2026

Guided Flows for WhatsApp

Design step-by-step conversations that guide shoppers to an answer, a product, or a completed order. Guided flows can start automatically, react to keywords, and hand back to the assistant when the shopper wanders off script.

New5

Build guided flows with a visual editor: greet shoppers, offer choices, collect details, and even take an order step by step.
Start a flow automatically on a shopper’s first message, or trigger it when their message contains a keyword you choose.
An order step lets a flow collect items, quantities, and contact details, with custom fields for anything else you need.
Copy a flow or import one from another assistant, so a setup that works can be reused in seconds.
Visitors now see a typing indicator while the assistant prepares a reply, so the conversation feels alive.

Improved3

If a shopper types a reply instead of tapping a button, the flow understands it and continues instead of stalling.
If a shopper asks a side question mid-flow, the assistant answers it and gently steers them back to where they left off.
The flow editor now points out incomplete steps before you publish, so a broken flow can’t go live.

Fixed1

WhatsApp connection problems now show the real reason from WhatsApp instead of a generic error, and numbers that need registration are set up automatically.

v2.4

June 26, 2026

Connect Your Own API

Your assistant can now pull live answers straight from your own systems. Connect an API once, and when a shopper asks something that needs real-time data, like an order status or what is in stock, your assistant looks it up and replies with the real answer instead of a guess.

New6

Connect your own API as a custom action. Your assistant calls it automatically during a chat when a visitor’s question matches, then answers using the live response.
A guided 3-step setup walks you through describing the action, configuring the request, and choosing what your assistant receives back, so you can launch one without touching code.
Choose to send your assistant the full response, or write a short template like “Your order is {{status}}” that fills in only the fields you pick, for cleaner, more reliable replies.
Test an action right inside setup: run a real request, see the response, and click any field to copy its path, so mapping your data takes seconds.
During a chat, visitors see a subtle “checking…” status while your assistant looks something up, then the answer appears.
A new Activity view shows how often your assistant uses each action, its success rate, response time, and recent calls, so you can spot problems early.

Improved1

Setup validates every field as you go and tells you exactly what to fix, so a misconfigured action can’t go live.

Security1

Connections are locked down by default: public HTTPS only, private and internal addresses blocked, and any API keys you add are encrypted and never shown again or shared with the model.

v2.3

June 22, 2026

Messaging Channels and Smarter Handoffs

Meet your customers where they already are. Your assistant can now answer on the messaging apps your audience uses every day, and when a chat needs a person, the right teammate gets pulled in faster and with more context.

New3

Connect popular messaging apps so your assistant can reply to questions there, with every conversation flowing back into the same inbox you already use.
When a chat is handed to your team, the teammate now sees a short recap of what the visitor asked, so they can jump in without scrolling back.
Assign conversations to a specific teammate and see at a glance who is responsible for each open chat.

Improved2

Replies across every channel now keep a consistent voice and formatting, whether the conversation starts on your site or in a messaging app.
Lead details now travel with the conversation, so nothing gets lost when a chat moves between channels.

Fixed2

Messages sent from a connected app now appear in your inbox right away instead of after a short delay.
Reconnecting a channel no longer creates a duplicate entry in your settings.

v2.2

June 16, 2026

Sharper Insights and Lead Tools

See what your visitors really want, and turn more of those conversations into leads. This release sharpens your reports, makes leads easier to organize and export, and adds a few thoughtful touches that make the daily routine smoother.

New3

A refreshed insights page highlights your busiest hours, top questions, and how often visitors leave happy, all in one scrollable view.
Export your leads to a spreadsheet in one click, with the fields and date range you choose.
Tag and filter leads so your team can follow up with the right people first.

Improved3

Reports now load faster and let you compare any two date ranges side by side.
The widget now remembers a returning visitor’s name, so follow-up chats feel more personal.
Knowledge updates show clearer progress, so you always know what is ready and what is still being prepared.

Fixed2

Date filters on the insights page now apply correctly the first time you change them.
A rare issue where a brand-new lead was missing its first message has been resolved.

v2.1

June 10, 2026

Notifications Tuning and Inbox Speed

A quick follow-up to 2.0 that smooths out the rough edges you told us about: calmer notifications you can tune to your liking, a faster inbox, and a few small touches that save time every day.

New2

You can now choose which notifications you receive and how, so your header only lights up for the things that matter to you.
A daily summary email recaps new leads, conversations, and anything waiting for your team: perfect for starting the morning.

Improved3

The inbox opens faster and scrolls more smoothly, even with thousands of past conversations.
Unread counts now update instantly across every tab and device.
Quick search now includes leads and help articles, not just assistants and settings.

Fixed2

Usage alerts no longer appear twice when an assistant is shared across a team.
The notifications center now clears correctly after you mark everything as read.

v2.0

June 1, 2026

Fetchply 2.0

Our biggest release yet. Everything we have learned over the past three months comes together here: a calmer dashboard, a place to see everything that needs your attention, conversations that keep running no matter how busy it gets, and a setup that takes minutes instead of an afternoon. If you have been waiting for the right moment to bring your team onto Fetchply, this is it.

New5

A new notifications center brings everything that needs your attention into one place: finished knowledge updates, fresh leads, message limits, and chats handed to your team. Unread counts now sit right in the header, so nothing slips by.
Friendly usage alerts let you know when an assistant is getting close to its monthly message limit, with plenty of room to act before any conversations pause.
Conversations now keep flowing even during the busiest moments. A seamless backup quietly steps in if the main service is ever interrupted, so visitors never hit a dead end.
A redesigned home view greets you with the day at a glance: live conversations, new leads, and any chats waiting for a person on your team.
Quick search lets you jump straight to any assistant, conversation, or setting from anywhere in the dashboard.

Improved6

Setup was rebuilt from the ground up with clearer steps, friendlier progress, and far fewer details to fill in. Most teams are live in just a few minutes.
The whole dashboard moved to a warmer, calmer look with cleaner spacing and pages that are easier to read at a glance.
Conversations load faster and stay in sync across your devices, so you can pick up right where you left off.
Answers feel more natural and stay closer to what your own content actually says.
The chat widget starts up faster and feels smoother on phones.
Insights were redesigned to make your top questions and satisfaction trends easier to read at a glance.

Security3

Every sensitive action now gets an extra safety check behind the scenes, so only the right people can make changes to your account.
Connected accounts and team access gained stronger protection across the board.
Clearer controls let you decide exactly what each teammate can see and change.

Fixed3

Changing a widget’s settings no longer restarts a chat that is already in progress.
Rare cases where the same message appeared twice in a busy conversation are now resolved.
Setup no longer stalls on very large websites, even ones with thousands of pages.

v1.9

May 12, 2026

Reliability and Speed

A quiet week focused on making everything faster and steadier behind the scenes.

Improved2

Pages across the dashboard now load noticeably faster.
Behind-the-scenes work holds up better during busy periods, so things keep running smoothly.

Fixed1

Rare cases where the same message appeared twice in a conversation are now resolved.

v1.8

May 10, 2026

Live Chat and Team Handoff

A real person on your team can now step into any conversation, with clearer controls over who is handling each chat.

New2

A teammate can take over a conversation from the assistant, reply directly, and hand it back when they are done.
A "needs a person" filter helps your team quickly spot chats that are waiting for a human reply.

Improved1

The reply box was redesigned to feel like a modern messaging app: simple, tidy, and comfortable on phones.

Fixed1

Closing a conversation now reliably stops any further automatic replies.

v1.7

May 8, 2026

Online Store Connections

Online stores can now connect their products so assistants can answer questions about items, orders, and availability.

New2

Connect your online store so the assistant can look up products, prices, and stock during a chat.
Shoppers can ask about their order status and get answers automatically when your store is connected.

Improved1

Connection setup now shows clear status and friendly tips when something needs attention.

v1.6

May 7, 2026

Friendlier Emails and Product Answers

Every email got a cleaner look, and assistants learned to look up specific products during a conversation.

New1

Assistants can now look up a specific product by name when a visitor asks about something in your store.

Improved2

Every email (welcome, setup complete, new lead, and support) was redesigned with a cleaner, more consistent look.
Email buttons now take you straight to the right page.

Fixed1

Occasional hiccups while preparing an assistant’s knowledge were resolved.

v1.5

May 1, 2026

Polish and Quality Pass

A careful review tightened up the details across the dashboard and made everything feel more consistent.

Improved2

Labels, tips, and empty screens across the dashboard were reviewed and made more consistent.
The help content was refreshed to match exactly what you see in the app.

Fixed1

Small visual glitches in tables and stat cards were corrected.

v1.4

April 29, 2026

Steadier Knowledge Updates

Knowledge updates became more dependable, with better recovery and safer handling of your content.

Improved2

Knowledge updates now retry on their own after a temporary hiccup instead of stopping.
Large websites are handled in smaller pieces so updates finish smoothly.

Fixed2

Stopping an update no longer leaves leftover information behind that could confuse the assistant.
Duplicate content from similar pages is now filtered out automatically.

v1.3

April 25, 2026

Dashboard Refresh

The dashboard got a visual refresh with warmer colors, better spacing, and a more consistent look throughout.

Improved3

The dashboard moved to warmer, more neutral colors for a calmer feel.
Cards, tables, and stats now share consistent spacing and cleaner edges.
Menus behave better on phones and tablets.

Fixed1

Several layout glitches on smaller screens were resolved.

v1.2

April 14, 2026

Smoother Start and Better Answers

The first-run experience was smoothed out, and answers became more consistent and dependable.

New1

Setup now walks new users through creating their first assistant with clearer steps and better progress.

Improved2

Answers are more consistent from one conversation to the next.
Setup progress updates more often, so you always know what is happening.

Fixed1

Rare sign-in failures on certain browsers were resolved.

v1.1

April 11, 2026

More Reliable Day to Day

This release makes Fetchply feel steadier every day: updates are easier to cancel, sign-in is more consistent, and answers stay closer to what matters.

New1

Admins get a clearer view of recent activity across the account.

Improved3

Knowledge updates are more dependable and easier to cancel when you stop one.
Answers now focus on the most relevant information, which helps reduce vague or off-topic replies.
Signing in is smoother, with email verification, Google sign-in, and team support.

Fixed1

Stopping an update now works reliably whether or not it has already started.

v1.0

April 10, 2026

Public Launch

Fetchply went live with guided setup, website chat, lead capture, insights, billing, and team collaboration.

New3

The dashboard covers setup, conversations, insights, leads, adding chat to your site, knowledge updates, settings, usage, team access, and activity history.
Plans and message limits now apply directly to live chats, so usage stays clear and predictable.
Connection keys are available for teams that want to link Fetchply to their own tools.

Security1

Sensitive actions gained stronger ownership checks for added peace of mind.

Fixed1

Setup, loading screens, and error messages are clearer when something needs your attention.

v0.9

April 6, 2026

Plans, Add-Ons, and Admin Tools

Plans became easier to manage, extra message capacity became available, and admins gained better tools for keeping things healthy.

New4

Plan limits now clearly control message volume, features, and capabilities.
Paid plans can add extra messages for an unusually busy month.
Connection keys let you link Fetchply with your own tools and workflows.
Admins can review accounts, assistants, updates, revenue, and support sessions in one place.

Improved1

Automatic updates to your connected tools are more dependable during brief outages.

v0.8

April 2, 2026

Teams, Roles, and Activity History

Teams can now collaborate safely with invitations, granular access, per-assistant permissions, and a clear activity history.

New4

Invite teammates by email, with invitations that expire after 7 days.
Give each teammate the right level of access across assistants, knowledge, conversations, insights, leads, settings, and team management.
Pro and Business teams can create custom roles when the built-in ones are not specific enough.
An activity history records key actions such as assistant changes, knowledge updates, and access changes.

Security1

Protected team actions now confirm permissions before any change is made.

v0.7

March 28, 2026

Knowledge Sources and Customization

Assistants became more flexible with uploaded files, priority answers, custom instructions, and richer widget styling.

New4

Upload files to use as knowledge alongside your website content.
Pin important answers so they take priority over general website knowledge.
Ready-made styles and custom instructions give you more control over tone and personality.
More widget options for icon, colors, welcome message, and intro screen.

Security1

Uploads are checked for type and size before they are saved.

v0.6

March 24, 2026

Leads, Feedback, and Insights

Fetchply started helping teams learn from every conversation with lead capture, saved history, insights, and feedback.

New4

Capture leads before or during a chat, with the fields you choose.
Full conversation history is saved so you can review complete threads later.
Insights show visits, message counts, top questions, and satisfaction signals.
Visitors can rate answers, giving you a clearer signal on answer quality.

v0.5

March 20, 2026

Knowledge Refresh Without Downtime

Assistants can refresh their knowledge manually or on a schedule while the live chat keeps working.

New2

Refresh an assistant’s knowledge manually, right from the dashboard.
Schedule recurring refreshes on eligible plans.

Improved1

Refreshing no longer interrupts the live assistant while new knowledge is being prepared.

Fixed1

If a refresh fails, the previous working knowledge stays in place.

v0.4

March 16, 2026

Add to Any Website

Assistants became easy to add to a website with a hosted widget, a simple snippet, an inline option, and better mobile behavior.

New3

A single snippet adds the chat widget to any website.
The widget stays visually separate so it never clashes with your site’s design.
An inline option lets you place chat directly inside a page instead of a floating button.

Improved1

Button and panel behavior were tuned for both desktop and mobile.

v0.3

March 12, 2026

Live Chat and Test Mode

Trained assistants could now answer visitor questions in a live chat using everything they learned from your website.

New2

Assistants answer visitor questions in real time, drawing on matching content from your website.
A Test Chat page lets you check answer quality before going live.

Improved1

When an assistant is not sure, it now says so instead of guessing.

v0.2

March 8, 2026

Website Training

Fetchply learned how to read a website and turn its pages into searchable knowledge for an assistant.

New3

Assistants can read your website and turn its pages into searchable knowledge.
Answers are found by meaning, not just exact keywords.
Clear progress indicators show what happened while an assistant learned your site.

v0.1

March 4, 2026

Foundation

The first version introduced the basics: sign-up, setup, dashboard pages, and saved assistants.

New3

Email and Google sign-up were introduced.
Setup can create an assistant from a website address and bring you into the dashboard.
The first dashboard layout and per-assistant navigation were added.

Customer spotlight

Straight answers before you start.

Skip the inbox.Meet the founder.

Every release, in plain language.

Quiet website chats tidy themselves away

Orders sent in two parcels are answered parcel by parcel

The inbox now rings when a customer asks for a person

Answers are kept even when a chat ends mid-reply

Reliable onboarding recovery for unreachable websites

Mobile inbox preview

Inbox replies can no longer reach a customer twice

Seamless customer follow-up when message credits run out

Reach a person from the first screen

Real shipping answers for Shopify stores

Agents get more done in one reply

A roomier panel for connecting ChatGPT and Claude

Agent logos on your dashboard

WordPress setup waits for training

Train agents from images

New WordPress agents connect automatically

Reliable human handoff and live contact synchronization

The page selection panel no longer gets cut off

Production-ready Google Analytics with Consent Mode v2

Stronger conversation privacy

Manage your AI agents from ChatGPT, Claude & Cursor

Clearer plans and billing in the Shopify app

Guided tours on the main dashboard pages

5,000 message add-on pricing update

Reliable live support escalation and Needs Agent tagging

Notification popups in the top right corner

Product recommendations and order tracking in Email AI

Delete connected email addresses, and voice messages left for your team

Safer email domain setup with DMARC guidance

Custom escalation messages & 1-click contact channels

WhatsApp template authoring in Automations

Direct MX email reception

Clearer AI support buyer guides

Support from your own email address

Comment to DM no longer skips comments silently

Saving a Comment to DM automation returns to the Instagram page

Smart positive outcome review triggers and customer feedback analytics

Direct Instagram automations view, date windows, and lead collection

Customer location awareness for localized AI replies

A visual builder for Instagram comment automations

Your branding on the emails your customers receive

Dynamic integration access in the side menu and in-page tabs

A second way to send campaigns, and clearer WhatsApp costs

WhatsApp marketing message template authoring

WhatsApp AI reply control and refreshed design

Instagram comment automation quota

WhatsApp campaigns

Instagram comment automations

Reliable Instagram comments and DMs

Answers without the AI thinking out loud

One WhatsApp number for your team and AI

Reliable Commerce orders everywhere

More flexible Functions

A consistent WordPress agent setup

A redesigned Functions workspace

AI-assisted Function setup

A clearer first-agent setup

Functions on every plan

A faster, controlled first-agent setup

More messages on every paid plan

Clearer website training on the Free plan

New agents start learning sooner

Book a meeting with the founder

Cover images can be removed again

Store policies are quicker to fill in

The WordPress plugin is easier to find

Signing in as a customer no longer fails silently

The WordPress plugin is now on WordPress.org

The Team page no longer breaks after an account is deleted

Your agent can now see the pictures customers send

Clearer message when a page retry has to wait

Agency program opens right away

Text branding returns on non-Shopify websites

Partners can now bring existing accounts into their program

Your assistant can now answer about much older orders

An Extras menu in the Shopify app, and tidier cards

Skip the inbox.
Meet the founder.