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Test your agent with real visitors before you spend a dime. Upgrade only when you're capturing enough leads to justify it—no credit card required.
Recommended
The sweet spot for growing teams: advanced analytics, auto-retrain, removable branding, and enough messages to capture serious demand.
Plans
Explore
For validating your first agent without a card.
Free forever
14 days money-back guarantee — try any paid plan risk-free. No complicated hoops; just contact support for a full refund.
Included
Launch
For solo builders and smaller sites going live.
Annual billing available.
14 days money-back guarantee — try any paid plan risk-free. No complicated hoops; just contact support for a full refund.
Included
Grow
For teams that need more volume and model choice.
Annual billing available.
14 days money-back guarantee — try any paid plan risk-free. No complicated hoops; just contact support for a full refund.
Included
Scale
For agencies and businesses with larger support flows.
Annual billing available.
14 days money-back guarantee — try any paid plan risk-free. No complicated hoops; just contact support for a full refund.
Included
Higher volume, custom integrations, dedicated support, and a plan shaped around your support operation.
AI Models
From lightning-fast responses to premium reasoning, pick the model that fits your use case and budget.
1 model available · Free with every plan
Fast and free — included with every agent
7 models available · 2-2 messages per chat
Strong general-purpose reasoning
Lightweight and fast from Google
Open-weight model from OpenAI
Fast inference from Xiaomi
High-speed reasoning from xAI
Compact GPT-5 variant
Efficient open model from Mistral
7 models available · 2-2 messages per chat
Balanced performance and cost
Advanced conversational AI
Powerful bilingual model
High-quality multilingual model
Strong general reasoning
Advanced multilingual reasoning
Efficient bilingual model
4 models available · 4-6 messages per chat
Flagship GPT-5 model from OpenAI
Balanced intelligence and speed from Anthropic
Fast and intelligent from Anthropic
Latest compact GPT-5 series
Pro tip: Start with the free Default Model, then upgrade to premium models as your needs grow. You can switch models anytime from your dashboard.
Add-on
Paid plans can top up messages or training size with one-time add-ons. They are simple, transparent, and separate from your subscription.
Training size
Compare
A plain view of limits and capabilities, using the same plan data that powers billing.
| Feature | Free | Starter | Pro | Business | Custom |
|---|---|---|---|---|---|
| Messaging | |||||
| Messages per month | 150 | 1,000 | 5,000 | 15,000 | Unlimited |
| Message add-ons | |||||
| AI models | |||||
| Model tier access | Free | Budget | All tiers | All tiers | All tiers |
| Custom AI instructions | |||||
| Agents and training | |||||
| Agents | 1 | 5 | 15 | Unlimited | Unlimited |
| Training data | 2 MB | 20 MB | 50 MB | 100 MB | Unlimited |
| Team members | 1 | 5 | 5 | 10 | Unlimited |
| Q&A pairs | |||||
| File uploads | |||||
| Auto-retrain | |||||
| Analytics and data | |||||
| Basic analytics | |||||
| Advanced analytics | |||||
| Lead capture | |||||
| Conversation logs | |||||
| CSV export | |||||
| Integrations | |||||
| Website widget | |||||
| API access | |||||
| Webhooks | |||||
| Customization | |||||
| Custom widget styling | |||||
| Starter questions | |||||
| Remove branding | |||||
Each plan includes a monthly message quota that resets every billing cycle. Messages are consumed when visitors interact with your agents. The Free plan includes 150 messages/mo, Starter 1,000, Pro 5,000, and Business 15,000.
Message add-ons are one-time purchases of 1,000 messages for $9. They never expire and are used after your monthly quota runs out. Available on paid plans.
Yes. Upgrades take effect immediately, and downgrades apply at the end of your current billing period.
Each plan tier unlocks different model options. Free includes the default model tier, Starter adds budget models, and Pro or Business include all tiers.
Yes. Annual billing is paid upfront and shows the effective monthly price on this page.
Your website content is used for your specific agent. We do not sell your data or use it to train general-purpose AI models. Lead data remains exportable.
For agencies, higher message volume, or custom integration needs, email hello@fetchply.com and we'll work through the right setup.
Free to start
Create the agent, test it on real content, and upgrade only when you need more messages, more teammates, or more control.