Every plan includes the website widget and every channel. Pick the AI messages, agents, and training space you need today, and move up when you grow.
$0
Free forever. No credit card.
Build, test, and publish your first agent.
Includes
$18/mo
Billed monthly
For small teams handling steady customer questions.
Everything in Free, plus
$49/mo
Billed monthly
For growing teams automating more conversations.
Everything in Starter, plus
$99/mo
Billed monthly
For high-volume teams managing multiple agents.
Everything in Pro, plus
Get a custom plan with your own message volume, unlimited agents and training data, and account support shaped around your team and traffic.
One monthly add-on removes the limit on comment automations, on whichever plan you are on.
$14a month, on top of your plan
Every plan, drawn to scale.
Each AI reply on the default model uses one message credit. Tell us roughly how many chats you get and how long they run.
Your estimate
Other AI models can use more credits per reply, and the dashboard shows each model's cost before you pick it. Instant Answers always use one credit.
Credits are spent when the AI answers and when you send a WhatsApp template. Replies your team types are free.
Fetchply emails you when 90% is used. If everything runs out, AI replies pause and new chats from your widget, WhatsApp, Instagram, and Messenger wait in your Inbox under Needs agent, so your team can answer them. Add-on messages are used after your monthly allowance and roll over until they are used.
| Action | Uses |
|---|---|
| A matched Instant Answer | 1 credit |
| An AI reply on the default model | 1 credit |
| An AI reply on another model | 6+ credits |
| Starting a Guided Flow | 1 credit |
| Each later step in that flow | Free |
| A WhatsApp template sent from the Inbox | 1 credit |
| A reply your team writes in the Inbox | Free |
| A WhatsApp broadcast message | Broadcast allowance |
| An Instagram comment automation | Comment allowance |
Store owners running Fetchply on their websites and Shopify stores, in their own words.
Excellent app. I have found it very easy to use. Excellent customer support and they have helped me set up the bot and train it in different aspects in my store.
We wanted something that could answer customer questions without adding more work for our team. Fetchply was easy to set up and started working with our Shopify store pretty quickly.
Brands answering customers with Fetchply
Every channel works on every plan. Higher plans add capacity, team access, and advanced controls.
Pro$49/mo
| Feature | Free$0 | Starter$18/mo | Pro$49/mo | Business$99/mo | CustomTalk to sales |
|---|---|---|---|---|---|
| Messaging & Broadcasts | |||||
| AI messages per month | 200 | 3,000 | 8,000 | 15,000 | Custom |
| One-time bonus messages | 500 | 1,000 | 2,000 | Custom | |
| WhatsApp broadcast recipients / mo | 100 | 5,000 | 25,000 | 100,000 | Custom |
| Instagram comment automations / mo | 5,000 | 50,000 | 100,000 | 500,000 | Custom |
| Message add-ons | |||||
| Broadcast recipient add-ons | |||||
| Comment automation add-ons | |||||
| Unlimited comment automations | $14/mo | $14/mo | $14/mo | $14/mo | |
| AI models | |||||
| Model tier access | Free | Budget | All tiers | All tiers | All tiers |
| Custom AI instructions | |||||
| Agents & training | |||||
| Agents | 2 | 5 | 10 | Unlimited | Unlimited |
| Training data | 10 MB | 50 MB | 150 MB | 500 MB | Unlimited |
| Team members | 1 | 3 | 5 | 20 | Unlimited |
| Q&A pairs | |||||
| File uploads | |||||
| Auto-retrain | |||||
| Answer automation | |||||
| Instant Answers (1 message credit) | |||||
| Guided Flows | |||||
| Automations | |||||
| Proactive messages | |||||
| WhatsApp broadcast campaigns | |||||
| Instagram comment automation | |||||
| Analytics & data | |||||
| Basic analytics | |||||
| Advanced analytics | |||||
| Lead capture | |||||
| Conversation logs | |||||
| CSV export | |||||
| Audit log | |||||
| Integrations | |||||
| Website widget | |||||
| Facebook Messenger | |||||
| Discord | |||||
| Slack | |||||
| Email replies | |||||
| Shopify | |||||
| WooCommerce | |||||
| WordPress plugin | |||||
| Google Sheets | |||||
| Developer platform | |||||
| REST API | |||||
| MCP server | |||||
| Webhooks | 5 | 20 | Custom | ||
| Functions (custom API actions) | 2 | 3 | 6 | 10 | Custom |
| Customization | |||||
| Custom widget styling | |||||
| Starter questions | |||||
| Remove branding | |||||
| Support & service | |||||
| Support level | Community | Standard | Priority | Dedicated | Dedicated 24/7 |
Add capacity with a one-time pack instead of changing plans. Buy add-ons from Billing in your dashboard.
Still deciding? Email [email protected] and a person will reply.
The Free plan includes 2 agents, 200 AI messages each month, 10 MB of training data, 100 WhatsApp broadcast recipients, 5,000 Instagram comment automations, the website widget, and all supported integrations. You can start without a credit card.
A matched Instant Answer uses one message credit, regardless of the selected AI model. A generated assistant reply uses the model multiplier shown in the dashboard. Starting a Guided Flow uses one message credit, and every step the visitor takes within that flow is free.
Fetchply emails you when 90% of your messages are used. When your plan allowance and any message add-ons are exhausted, automated replies pause until the allowance resets, you add messages, or you upgrade. New chats from your website widget, WhatsApp, Instagram, and Messenger wait in your Inbox under Needs agent, so your team can still reply.
There is no time-limited trial. The Free plan has no end date, so you can build, test, and publish an agent before you pay. Paid plans also come with a 14-day money-back guarantee. Stores that install Fetchply from the Shopify App Store are billed through Shopify instead, with the plans and trial shown in the app.
Yes. Website chat, WhatsApp, Instagram, Facebook Messenger, Discord, Slack, email replies, Shopify, WooCommerce, WordPress, and Google Sheets are available on every plan. Higher plans increase capacity and unlock advanced controls rather than hiding your core channels.
The REST API and MCP server are included on Starter and above. You can manage knowledge, leads, and conversations programmatically, and connect AI tools such as Claude or Cursor to your agents through the MCP server.
Yes. Choose Yearly above the plans to see the monthly price when you pay for a year, which saves 10%. Yearly subscriptions are paid upfront and renew yearly unless you cancel.
Yes. Paid plans can add 5,000 AI messages for $39 as a one-time purchase. You can also add training space when your agent needs more approved content. For Instagram, Unlimited comment automations removes the monthly comment-to-DM limit for $14 a month on any plan, including Free.
Yes. Upgrade when you need more capacity. If you downgrade, the change applies at the end of your current billing period so your paid access is not cut short.
Yes. Choose Cancel plan in Billing in your dashboard. Your plan keeps working until the end of the period you paid for, then your account moves to the Free plan.
Yes. Paid Fetchply plans include a 14-day money-back guarantee, giving you time to test the plan with your real content and customer questions.
Use Instant Answers for approved repeat responses and Guided Flows for predictable journeys. Fetchply also shows your usage and warns you before your AI-message allowance is exhausted.
Yes. If you need higher volume, more training space, or an arrangement built around a larger team, contact us and we will shape the plan around your requirements.
Book a free 30-minute call with Haroon, the founder behind Fetchply. Bring your store, your workflows, and your hardest customer questions — leave with a plan for the agent that answers them.
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