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Legal
Last updated: June 21, 2026
Fetchply ("we," "our," or "us") operates the Fetchply platform at fetchply.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services, in accordance with the General Data Protection Regulation (GDPR), the UK GDPR, and other applicable data protection laws.
Fetchply is the data controller for the personal data processed through this platform. For any privacy-related inquiries, you can contact our Data Protection Officer at privacy@fetchply.com.
When you create an account, we collect your email address, display name, and authentication credentials (processed securely through Better Auth).
When you sign in using Facebook or Google, we receive your name, email address, profile picture, and a unique user ID from the provider. We do not receive or store your social media passwords. This data is used solely to create and authenticate your account. For Facebook login, we support data deletion requests via the Meta platform as required by their policies.
When you create an agent, we crawl the URL you provide and store the text content of your website pages for the purpose of training your AI agent.
We store conversations between your website visitors and your agent, including messages, session identifiers, visitor IP addresses (anonymized), and user agent strings.
When you connect a third-party messaging channel, we process the identifiers, message content, and access tokens needed to route conversations to your agent and back. Channel access tokens are encrypted at rest. We use this data only to receive events, generate agent replies, show conversations in your Fetchply inbox, send configured notifications, troubleshoot the integration, and keep the app secure.
When you connect a Shopify or WooCommerce store, we process your store domain and name, product catalog, order and fulfilment data needed for order-status lookups, and your published store policies (returns, shipping, privacy, etc.) so your agent can answer accurately. Store access tokens and API credentials are encrypted at rest. For stores installed through the Shopify App Store, we also process the data required by Shopify's mandatory compliance (GDPR) webhooks and honour store and customer data-redaction requests.
If you opt in to browser push notifications for your inbox, we store the push subscription (the delivery endpoint and the keys required to send messages to your browser). You can revoke this at any time from your browser or notification settings.
We automatically collect information about how you interact with our platform, including pages visited, features used, and message counts for billing purposes.
We process your personal data under the following legal bases:
Your data is stored in PostgreSQL databases and Qdrant vector stores with encrypted connections. We use Better Auth for secure identity management. All API communications use HTTPS encryption.
We implement industry-standard security measures including encryption at rest and in transit, access controls, and regular security reviews. However, no method of electronic transmission is 100% secure. We cannot guarantee absolute security.
If you install the Fetchply widget on your website, you are responsible for telling your visitors that an AI chat widget is available and for obtaining any consent required by your local laws. We process visitor conversations, lead form submissions, feedback, session identifiers, approximate location signals, and technical metadata only to provide the widget, analytics, security, support, and billing features you enable.
You remain responsible for the content you upload or crawl and for the legality of collecting personal data from your visitors. Do not submit special category, sensitive, payment card, health, or government ID data unless you have a lawful basis and have configured appropriate safeguards.
We do not sell your personal data. We share data only with:
All third-party processors are bound by data processing agreements (DPAs) and are required to handle your data in accordance with applicable data protection laws.
Some of our service providers may be located outside the European Economic Area (EEA). Where data is transferred outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission or other legally recognized transfer mechanisms.
We retain your data for as long as your account is active and as necessary to fulfil the purposes described in this policy. When you delete an agent, all associated data (conversations, crawled content, vector embeddings) is permanently deleted. When you delete your account, all data is removed within 30 days.
Under the GDPR and applicable data protection laws, you have the right to:
To exercise these rights, contact us at privacy@fetchply.com. We will respond within 30 days as required by the GDPR.
We use essential cookies for authentication and session management, and optional analytics cookies with your consent. You can manage your cookie preferences at any time using the cookie banner. See our Cookie Policy for details.
We may process account, usage, and security data to detect abuse, prevent fraud, enforce our terms, protect the Service, and respond to lawful requests from courts, regulators, or government authorities. Where possible, we will limit disclosures to the minimum data required by the request.
Our services are not intended for children under 16 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect data from children. If we become aware that we have collected data from a child, we will delete it promptly.
We may update this Privacy Policy from time to time. We will notify you of material changes by email and by posting the new policy on this page with an updated date. We encourage you to review this page periodically.
For privacy-related questions, contact us at: