Use case

Every engaged visitor, captured as a lead

A visitor asking questions is worth following up with. Fetchply shows a short form at the exact moment you choose, records the answers as a clean structured lead, and delivers it wherever your team works.

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Lead captured

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Shopify
WooCommerce
WhatsApp
Instagram
Slack
Google Sheets
Webhooks

What in-chat lead capture looks like

1–8
fields per form: text, email, and phone types: You pick
the exact visitor message count that triggers the form: 3
destinations: dashboard, Google Sheets, and webhooks: Clean
name, email, and phone map to fixed lead columns

Lead forms render inside the website chat widget conversation.

In short

Fetchply captures leads with an in-chat form on the website widget. You decide after how many visitor messages the form appears, which of the one to eight fields it asks for, and which are required. Name, email, and phone answers map to fixed lead columns, submissions are rate-limited against junk, and every lead lands in the dashboard, syncs to a connected Google Sheet, or posts to your systems through the new-lead webhook.

Capture is deterministic, not left to the model’s judgment: the trigger and fields are rules you set.

How do you capture leads from website chat?

You set a rule: after N visitor messages, a short form appears inside the conversation. The visitor fills it in without leaving the chat, the answers are validated and recorded as a structured lead, and the lead flows to your dashboard, spreadsheet, or CRM webhook automatically.

The problem

Engaged visitors leave without a trace

The visitors most worth following up with are the ones already asking questions:

Is this available in bulk?When do you restock?Can you do custom sizes?Do you work with agencies?

Generic popups fire at the wrong moment and collect junk. Email-gated chat scares off the casual question that would have become a sale.

Capture at the moment of demonstrated interest and the same traffic produces a follow-up list that is actually warm.

Capabilities

How Fetchply captures

The form is a deterministic rule you design, rendered natively inside the conversation, with validation and rate-limiting built in.

Second visitor message

Deterministic trigger

The form appears after the visitor message count you set, from the first message up to the eighth. No model judgment involved.

Name, email, company

Your fields, your labels

One to eight fields of text, email, or phone type. Mark which are required and write the labels visitors see.

Filled without leaving chat

Native in-chat form

The form renders inside the conversation, so the visitor hands over details without a context switch.

[email protected]

Clean structured records

Name, email, and phone answers map to fixed lead columns, so the list stays filterable however you label fields.

Rate-limited per visitor

Junk protection

Submissions are rate-limited and required fields must validate, keeping the list free of spam.

New lead → your CRM

Delivery where you work

Leads sync to a connected Google Sheet and fire a new-lead webhook, so your CRM gets them as they arrive.

Channels

On every channel your customers use

Lead capture runs on the website widget, and the rest of the platform keeps working around it.

Website chat

The lead form renders inside the widget conversation, triggered by your message-count rule.

Google Sheets

A connected sheet receives every lead live, with customizable columns your team already understands.

Webhooks

The new-lead event posts each lead to your endpoint, ready for Make, n8n, Zapier, or your own stack.

Guided Flows

The form politely waits while a Guided Flow runs and appears after it finishes, so scripted journeys are never interrupted.

Escalation

After the capture: the follow-up

A lead is only worth what happens next. Fetchply keeps the handoff to your team clean:

Every lead lands in the dashboard lead list with filtering built in
The full conversation stays attached, so follow-up starts with context
CSV export of the lead list is available on the Business plan
Hot conversations can still hand off to a person live, mid-thread

The same agent answers the visitor’s questions before and after the form, so capture never blocks the conversation.

Setup

From signup to live, in one sitting

1
Design the form
Pick one to eight fields, mark required ones, and write the labels your visitors will see.
2
Set the trigger
Choose after how many visitor messages the form appears, first through eighth.
3
Connect destinations
Link a Google Sheet or point the new-lead webhook at your CRM pipeline.
4
Test the moment
Run a conversation in the dashboard and confirm the form appears exactly when you want.
5
Publish and review
Embed the widget and review the lead list as submissions arrive.

One form per agent, fully under your controlRequired-field validation before acceptanceFree plan to start, no credit card

Results

What you can measure

What the lead list gives you:

Structured leads
name, email, and phone in fixed, filterable columns: Full context
the conversation that produced each lead, attached: Live sync
Google Sheets rows and webhook events as leads arrive: CSV export
on the Business plan, for teammates with the export permission

Because the trigger is deterministic, you can tune the moment of capture and compare lead volume in analytics period over period.

Comparison

Before and after

Scenario	Before Fetchply	After Fetchply
Visitor asks about bulk pricing	Question answered, visitor leaves, no trace	Answered, then captured with a two-field form
Newsletter popup on page load	Dismissed by reflex, junk emails collected	Form appears mid-conversation, after real intent
Lead handover to sales	A name in a notebook, zero context	Structured record with the full conversation attached
CRM entry	Manual copy-paste from chat transcripts	New-lead webhook posts it automatically
Spam submissions	Cleanup work every week	Rate-limiting and validation keep the list clean

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Visitor asks about bulk pricing

Before: Question answered, visitor leaves, no trace

Answered, then captured with a two-field form

Newsletter popup on page load

Before: Dismissed by reflex, junk emails collected

Form appears mid-conversation, after real intent

Lead handover to sales

Before: A name in a notebook, zero context

Structured record with the full conversation attached

CRM entry

Before: Manual copy-paste from chat transcripts

New-lead webhook posts it automatically

Spam submissions

Before: Cleanup work every week

Rate-limiting and validation keep the list clean

Ready to stop losing engaged visitors?

Start free and design your form in minutes.

Start free Talk to us

When this does not apply

Lead forms on messaging channels.: The in-chat lead form is a website widget feature. On WhatsApp and Instagram, the conversation itself carries the contact.
Multiple forms per agent.: Each agent has one lead form. Use the field list and trigger timing to make it fit your main follow-up flow.
Buying intent that is not there.: The form captures interest that exists; it does not manufacture it. Pair it with grounded answers that earn the conversation first.

FAQs

Common questions

When exactly does the form appear?

After the visitor message count you set, anywhere from the first message to the eighth. The trigger is a rule, not a model decision, so it is completely predictable.

How do leads get into my CRM?

Connect Google Sheets for a live spreadsheet of leads, or use the new-lead webhook to post each lead to your own endpoint and forward it anywhere, including through Make, n8n, or Zapier.

What stops spam submissions?

Submissions are rate-limited per visitor, and required fields must validate before the form is accepted.

Why did the form not appear during a Guided Flow?

The form is intentionally held back while a flow is in progress and appears after the flow finishes, so scripted journeys are not interrupted.

Can visitors still get answers after submitting?

Yes. The form is a moment inside the conversation, not the end of it. The agent keeps answering before and after the capture.

Every engaged visitor, captured as a lead

What in-chat lead capture looks like

In short

How do you capture leads from website chat?

Engaged visitors leave without a trace

How Fetchply captures

Deterministic trigger

Your fields, your labels

Native in-chat form

Clean structured records

Junk protection

Delivery where you work

On every channel your customers use

Website chat

Google Sheets

Webhooks

Guided Flows

After the capture: the follow-up

From signup to live, in one sitting

Design the form

Set the trigger

Connect destinations

Test the moment

Publish and review

What you can measure

Before and after

Visitor asks about bulk pricing

Newsletter popup on page load

Lead handover to sales

CRM entry

Spam submissions

When this does not apply

Common questions

Related use cases

Increase sales

Automate customer support

Customer insights

Straight answers before you start.

Give every questionthe right path.

Every engaged visitor, captured as a lead

What in-chat lead capture looks like

In short

How do you capture leads from website chat?

Engaged visitors leave without a trace

How Fetchply captures

Deterministic trigger

Your fields, your labels

Native in-chat form

Clean structured records

Junk protection

Delivery where you work

On every channel your customers use

Website chat

Google Sheets

Webhooks

Guided Flows

After the capture: the follow-up

From signup to live, in one sitting

Design the form

Set the trigger

Connect destinations

Test the moment

Publish and review

What you can measure

Before and after

Visitor asks about bulk pricing

Newsletter popup on page load

Lead handover to sales

CRM entry

Spam submissions

When this does not apply

Common questions

Related use cases

Increase sales

Automate customer support

Customer insights

Give every question
.